O’Neill SS21 Swimwear

O’Neill SS21 Swimwear Preview

Brand: O’Neill

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
Inclusivity is key. For SS21 we created a new body shape matrix based on our research around womens changing body types. We revisited the shapes and sizing to ensure we have styles for all women, regardless of bodytype. A bikini is the most initimate garment a woman will purchase and we wanted to make this process as easy and confidence building as possible.

What have been the major inspirations behind the designs in the SS21 range?
Comfort doesn’t need to come at the expense of style and our Spring Summer 2021 Casual Wear collection proves it. There are a lot of trends but the ones we thought most true to the brand identity is the mixed cultures trend, globalisation, citizen of the world  – California lifestyle. Nostalgic colour palette and all over prints that speak to our Californian routes. Our ‘Citizens of the World’ collection is inspired by destinations a little further afield and the souvenirs you collect along the way.

O’Neill SS21 Swimwear

How has Covid-19 affected your SS21 sell-in plans?
Covid-19 pushed out our sell-in meetings due to the delay in sample delivery.

What style/shape of swimwear is most popular in your range? 
Bralette tops like Baay for the tops, bralette styles are very much on trend.  For bottoms definitely Maoi and Malta which make you feel ‘hugged’ and secure but on top of that give you a nice bum shape.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
We are still working with a few features such as Hyper comfort, which is a construction that does not dig in your skin but is stil feels very secure and sits perfectly on the body. For Sport performance we still work with constructions such as Paddle free comfort zone on skins and surf suits to give you freedom of movement and no rash under your arms. The Superkini collection has soft, slip resistant Nanofront panels, which get more grippy in the water, meaning they stay in place while you surf. With anti-rash Hyperthread and made from recycled plastic waste.

O’Neill SS21 Swimwear

O’Neill SS21 Swimwear

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
You will find a comprehensive selection of color and prints in our SS21 range. Our swim wear pillar cross merchandizes with both our casual and active pillars.

What efforts are you making towards sustainability?
Sustainability is at the core of O’Neill and central to Our Ocean Mission. We are proud to say that 100% of our SS21 range is made from at least 40% sustainable materials. Responsible manufacturing is critical to us and we look forward to moving this benchmark even further forward in future seasons.

Any exciting marketing campaigns for your SS21 collection? When will it be launched?
We are excited to be working with our global ambassador Imogen Caldwell on a new capsule collection that performs in and out of the water. It lands June 1st. O’Neill will also focus on digital marketing, speaking of influencer marketing and all other digital platforms.

What kind of support are you offering your retailers?
The body shape matrix will be available as a VM tool for all retailers.

BEST SELLERS

Please name your 3 highlight pieces.
Kailua SuperkininTop, Cruz Superkini Bottom
Baay Top
Maoi Malta Bottom

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NSP

NSP

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تنزيل

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SIC

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Iconic boardsports brand Quiksilver has joined the EOG
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Head
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Spy

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1 Nestled into the very end of the Alpbach Valley in Tyrol, Austria, Shops 1st Try is growing every year
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Sven, Freerideboardshop.com
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4HxhIXjw
SCOTT HARGREAVES JOINS WORLD SURF LEAGUE (WSL) AS COMMERCIAL DIRECTOR
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TSG

Db Top Brand Images 2023-8

DB

Torq's GM Sebastian Wenzel during the 2016 Torq sales meeting, Mundaka, Basque Country. Photo-
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FALLEN
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L1

WSL 2019
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230816_ASWC_THEHAGUE_SE_755_3735

wip

Alek Oestreng x FW
AA_20170524_VPSMALMO_5B0A3001_OscarRozenberg_FSOllie[2][3]
Scribble Together
Shops 1st try cancelled
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season distribution
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IMG_3993small
Stephanie Micci
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1600
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Rip Curl Gromsearch 2021
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K2

Millie.White
Snowtrax Winter Active Week
GP87
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gesme
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11
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686 womens outerwear

686

SAXX
Airblaster
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Radical Gains 16 by 9
MarketIntelUK
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SP

Golden Ride mag Crowdfunding
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clarus logo
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capita
In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
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Columbia Sportwear Company
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SIC Maui 2020 SUP

SIC

Arcade Belts hiking climbing adventure belt products
Nike logo BSS
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DC Lodge
Na-kel Smith and Jonah Hill
Vans Checkerboard Day 2020
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686 SS21 Great Outdoors Preview

686

Vans Park Series header
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deep rest tour
VOTENOW_3
StayTuned_box-art
elooa_VIDEO_THUMB_18SNB5
dewerstone store
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MUB

Weird Waves ep4
2021 Championship Tour Update
FWT18 VALL DDAHER
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wip

Slide x Outdoor Trade Show [Winter]
vb1245533_Finisterre - Donegal - Lifestyle-67
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Jones SAFETY SHRED
Niklas-Mattsson-Handplant-Kläppen
Dakine
MAS Snowboard rider Elet Hall
Eurosima
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Photo4
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National Snow Show 2021
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EMagnusson-01758

Yes

EssilorLuxottica
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Suntribe lifestyle 3
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K2

EssilorLuxottica
Vision
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FCS

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Crew love is true love
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SP

BB Wakepark Latvia
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NSP

SIA
FX1217_C5BKBL_LIFESTYLE_4

Gul

unnamed
Paddle Expo 2019
POC
Stinky series ep 1
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MarketIntelSwiss
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POW Pledge
x games x monster energy
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DC SNOWBOARD BOOTS-1_0001_DC Snowboard Boots

DC

Polartec-logo-Environmental-Leader
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IMG-1397
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Florence Marine X
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Reell Reichenbach_
market intel Italian flag
Adidas Logo
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MarketIntelAustria
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VF Corp
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Outdoor_by_ISPO_Messestand
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JOB
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Nike
Shops 1st try
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VISSLA_AMUSE_SISSTR
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es heelyes
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press release
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K2SNOW_F19_Boards_Base_Marauder

K2

Drift: Climbing to top of Ashland
SA1NT Unbreakable
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@craig__anderson, Db. Photo credit_@nathan__hensaw
Jake Kuzyk
22.1.4.L1CatalogShootCamera21493

L1

Paris Surf & Skate Film Festival, 2019
elooa kids snowboarding
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100th Big Wig, Roxy's Emilie Souvras
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MarketIntelFrance
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POST COVID-19 LANDSCAPE
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dc womens

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32

Bliz x EssilorLuxottica
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