DC 2023/24 Men’s Outerwear Preview
Retail Buyers Guide: DC 2023/24 Men’s Outerwear Preview
Brand: DC
Interviewee: N/A
What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
We take inspiration from the street while consistenly testing and improving our weather technologies . We will work with Sympatex fabrication technology.
What new fits / silhouettes are coming out in 2023/24?
What pant and jacket styles are most important in your range? Regular fit (servo jacket and code pant) and baggy fit (DC43 anorak and Primo pant)
Any *NEW* technical stories with regards to fabrics and materials?
Jacket : primaloft insulation
Pants : Thinsulate insulation
Fleece : DC profill insulation
What are your top marketing stories for 2023/24?
This will help us to put some focus in the right place. We focus on technical outerwear focus also on being eco friendly and performance focus . Stormdivision products category .
Brand Previews
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