Brandit SS21 Great Outdoors Preview

Brandit SS21 Great Outdoors Preview

Brand: Brandit
Interviewee:  Thomas Spieker, Business Development & Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We see a trend to products that function regardless of the season on many days of the year. Products that practically become Best-Friend – everyday attendants.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We see a fusion of the segments Tactical, Outdoor, and Streetwear. The use is interpreted individually by each person. This creates new looks.

What about silhouettes, looks & styles?
We prefer the casual fit and straight cuts in our collection, as this results in a long life and we do not follow fashion trends. Functionality is in the focus.

Brandit SS21 Great Outdoors

Brandit Lumberjacket

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Our products have a classic, timeless cut and design so we leave it up to our customers to use the products in their preferred environment.

 How has Covid-19 affected your SS21 sell in plans? 
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Teddy fleece, windbreaker, and lumberjack-check shirts will be available next year in a variety of linings and colors. With these products, we are following our premise of bringing timeless designs to the market.

Brandit SS21 Great Outdoors

Brandit Teddyfleece Pullover

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
We see that the pandemic has brought a large influx into the prepping market. Individual crisis prevention has therefore become a high priority. All products that aim at this have experienced great demand.

Where have you positioned your brand in the market and why?
Our positioning has not changed. We continue to address individual people in the Urban-Outdoor range.

Which items should every nature lover take with him on the next outdoor-adventure?
US Cooper large backpack, fleece blanket, and our foldable seat

How has Covid-19 affected your SS21 sell in plans?
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Our US Cooper backpack has new and improved features like chest strap and reverse zippers.

The fleece blanket is light, has a small pack size and good thermal insulation.

Our foldable seat brings comfort to the outdoors and is a practical companion for every outdoor activity.

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Volcom, Arthur Longo©DavidTchag
NilsArvidsson_CH_FirstLayer_2Z7A5117_MattGEORGES_MattGEORGES
TSG 2023/24 Snow Helmets Preview

TSG

etnies 2 million trees since 2011
Skateboarding Olympic pictogram
WSL 2019
Boardmasters Cancellation
Vans Duct Tape Invitational And Festival
Screenshot 2019-07-11 at 22.26.04
wsf
Vans ISA World Surfing Games
NASS 2020 Poster
GN4LW Elise Crigar
ISPO Munich logo
PAG
Waterman's Ball poster, October 2019
lead pic nidecker
Tobias_Groeber_Messe Muenchen 16x9
WSL Champ Gabriel Medina x Rip Curl
Outdoor_by_ISPO_Messestand
EOG General Secretary Arne Strate opens the Outdoor Industry Breakfast at ISPO Munich 2020
WSL x FFA_photo credit_ WSL & Poullenot
Photo Red Bull
Nexx_by_Maria_helmets_5412
Dakine
SOURCE front cover
World snow federation general assembly
Nidecker Banked Slalom
Ion S/S 22 Water helmets

ION

DC Park header
Devun Walsh. Photo- Scott Serfas
Doubledeck Hintertux header
EPIC balance boards header
DC shoes Greece
@Matteo_Pavana The Clean Approach
2
Source_116_Devices_No_Logo
Snow Camp recieves award from HRH Princess Royal
11 Surf Expo has moved to new hall in the Orange  County convention center