Brandit SS21 Great Outdoors Preview

Brand: Brandit
Interviewee: Thomas Spieker, Business Development & Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We see a trend to products that function regardless of the season on many days of the year. Products that practically become Best-Friend – everyday attendants.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We see a fusion of the segments Tactical, Outdoor, and Streetwear. The use is interpreted individually by each person. This creates new looks.

What about silhouettes, looks & styles?
We prefer the casual fit and straight cuts in our collection, as this results in a long life and we do not follow fashion trends. Functionality is in the focus.

Brandit Lumberjacket

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Our products have a classic, timeless cut and design so we leave it up to our customers to use the products in their preferred environment.

How has Covid-19 affected your SS21 sell in plans?
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Teddy fleece, windbreaker, and lumberjack-check shirts will be available next year in a variety of linings and colors. With these products, we are following our premise of bringing timeless designs to the market.

Brandit Teddyfleece Pullover

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
We see that the pandemic has brought a large influx into the prepping market. Individual crisis prevention has therefore become a high priority. All products that aim at this have experienced great demand.

Where have you positioned your brand in the market and why?
Our positioning has not changed. We continue to address individual people in the Urban-Outdoor range.

Which items should every nature lover take with him on the next outdoor-adventure?
US Cooper large backpack, fleece blanket, and our foldable seat

How has Covid-19 affected your SS21 sell in plans?
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Our US Cooper backpack has new and improved features like chest strap and reverse zippers.

The fleece blanket is light, has a small pack size and good thermal insulation.

Our foldable seat brings comfort to the outdoors and is a practical companion for every outdoor activity.