Brandit SS21 Great Outdoors Preview

Brandit SS21 Great Outdoors Preview

Brand: Brandit
Interviewee:  Thomas Spieker, Business Development & Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We see a trend to products that function regardless of the season on many days of the year. Products that practically become Best-Friend – everyday attendants.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We see a fusion of the segments Tactical, Outdoor, and Streetwear. The use is interpreted individually by each person. This creates new looks.

What about silhouettes, looks & styles?
We prefer the casual fit and straight cuts in our collection, as this results in a long life and we do not follow fashion trends. Functionality is in the focus.

Brandit SS21 Great Outdoors

Brandit Lumberjacket

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Our products have a classic, timeless cut and design so we leave it up to our customers to use the products in their preferred environment.

 How has Covid-19 affected your SS21 sell in plans? 
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Teddy fleece, windbreaker, and lumberjack-check shirts will be available next year in a variety of linings and colors. With these products, we are following our premise of bringing timeless designs to the market.

Brandit SS21 Great Outdoors

Brandit Teddyfleece Pullover

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
We see that the pandemic has brought a large influx into the prepping market. Individual crisis prevention has therefore become a high priority. All products that aim at this have experienced great demand.

Where have you positioned your brand in the market and why?
Our positioning has not changed. We continue to address individual people in the Urban-Outdoor range.

Which items should every nature lover take with him on the next outdoor-adventure?
US Cooper large backpack, fleece blanket, and our foldable seat

How has Covid-19 affected your SS21 sell in plans?
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Our US Cooper backpack has new and improved features like chest strap and reverse zippers.

The fleece blanket is light, has a small pack size and good thermal insulation.

Our foldable seat brings comfort to the outdoors and is a practical companion for every outdoor activity.

Brand Previews

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DB

Columbia Sportwear Company
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POC

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K2

Braiden Maither x Manera
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In the shade test; Amplid
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Volcom ABG
Quiksilver Young Guns 2019
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Grilo. Photo by Sani Alibabic
POST COVID-19 LANDSCAPE
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Crossing the grain Arbor 25
Arbor Mindfully Crafted
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K2

World Rookie Tour 2022 dates
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London Ski & Snowboard festival
Crans-Montana, Nidecker Banked Slalom 2022-(c)Ed Blomfield
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Surfpaints x Surfcloud EU
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Team Rumble, Graystone Action Sports
RePack x Picture Organic
gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
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DB

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Julien Durant, Picture CEO
Responsible outdoor brand Passenger was number two on the UK's Growth 100 list in 2022
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SIC

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Surf for Tomorrow, episode 7, It's more than surf
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K2

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(L-R) Ryan Mahoney @ Surftech International Sales, Hayden Cox Shaper @ Haydenshapes, Gi Poudens, Director @ The Nest Distribution, Kokoro Tomatsum, Int. Brand Manager @ Haydenshapes
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FW

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@Matteo_Pavana The Clean Approach
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[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)
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ION

We Are Kind
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Slide 2019
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Protect Our Winters Campaign
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80 billion items of clothing
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8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark
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Vans Shop Riot series is back for its 11th consecutive year.
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SP

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Yes

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STX

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11
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BIC

BIC

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Market Intel Germany
686

686

Outdoor Trade Show Winter
DVD Videos Volume 4 GRAB
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Rolling Thunder Co. x MLSL
3rd Surf Shop Day 2021
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2022_WWT Shooting_DSCF0591   Large
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SOURCE says STAY AT HOME!
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Nordic acquired Isbjorn of Sweden
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Equip raises 5m funding
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OID

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NSP

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Segundo header
Red Paddle x PLC
Sooruz Oysterprene Fighter by Fred Lecoq
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SIC

Nineteen76
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TSG

NUURA 1600x900
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Neil Fiske
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Jon Kooley Retrospective
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KLLY
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Bruno Pitanga Photo By David Edmondson2
92 © TLB Simon Evans
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A Day For Jake, March 13
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GNU

01-Cover
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Tahe Factory SUP credit Emmanuel Berthier
image002
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Wavegarden Sener Alliance
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No Wahala
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FAM

Xcel Boardriders
Allen Losi Go Fund Me
Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President
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Bataleon 20 year
1 Surf Expo took place inside its regular venue Orange County Convention Center In Orland Florida
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Kaunertal Pop Up Park
Polartec factory
L2B2
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DOM
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686

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Now
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Globe ReGrowth Program
Messe Munchen Locations
Portugal
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supra
Slice n Dice vol 6
LiveHeats x World Snowboard Federation comp app
The Wave London
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Issue 115 Cover
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DC

Volcom ABG
Daniel Surf
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etnies 2 million trees since 2011
One Love Oakley
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NSP

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FW

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Jones' The Shralpinist Academy
1 Nestled into the very end of the Alpbach Valley in Tyrol, Austria, Shops 1st Try is growing every year
Taghzout Surf Expo
DC EU Tripin' Evan Smith Bordeaux
WSL CT champions 2021
FWT20 HAKUBA DDAHER
JEAN-LOUIS RODRIGUES ELECTED PRESIDENT OF EUROSIMA
Bright
Hotzone Opening
Charly1 @pedromestrephoto
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Anon - Seamless  Emilie Zynobia
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EssilorLuxottica
GLOBE
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Roundtable
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ISA world qualifier
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Loveletters, LGBT  Series 11
Photo Red Bull
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22 Pictured - Kirra Seale has been appointed Senior Manager of the Longboard Tour
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Yes

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FW

CoronavirusBoardSports
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Elooa
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Quiksilver vintage collection Europe sold out 24 hours Australia
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HEAD
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9th Beach Party
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CODI buys BOA Technology
Championship Tour is back for 2020
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Market Intel Germany
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Photo cred Adrian Krawczyk @wspak.pl
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1 Jacket Required, located at the Old Truman's brewery on Brick Lane in the middle of Shoreditch, one of the world's leading fashion districts
dewerstone store
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PallyHi_Udo_Heyder_Peter-Bauer_Johannes-Ritter(left-to-right)
Where Land Ends
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EUROSIMA
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OutDoor By ISPO
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RAD Season x Fuel TV
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