LOST SS21 Boardshorts

LOST SS21 Boardshorts Preview

Brand: LOST Enterprises
Interviewee: Freddie Sipowicz, President & Jonathan Gilbert, Europe CEO 

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
4 Way stretch continues to be the most popular followed by Hybrids but beach shorts are increasing in popularity, driving a substantial share of our walk shorts business in to this category.

LOST SS21 Boardshorts

Sessioin Cyber Tropics Boardshort

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
Covid affected all areas of development including delays in production of samples, delays in bringing in new products and carry over of certain popular key styles.

We have moved the seasonal offering closer to actual  seasonal timeframes. Otherwise our line builds have stayed the same as we are continuing to see growth for the brand. Internally, development delays have been a strain leading to shorter pre-booking windows. 

What’s hot, what’s not (anymore) for summer 2021?  (influences/silhouettes)
17” boardshorts and 16” elastic waist. Energetic prints and colors. 

Sizing: boardshorts lengths are going up and down. Do you offer several outseam lengths?
Yes we offer 17, 18 and 19 inch Outseam lengths

What is the sweetspot for boardshorts as far as pricepoints are concerned?
€54.99

LOST SS21 Boardshorts

Risky Beachshort

What colours/patterns will drive the SS21 season?
Cyber Tropics is our seasonal theme for Spring 2021. Cyans and Corals drive the color palette, being grounded in dark tones.

Polyblends or natural fabrics: what’s your take for SS21?
We offer 2 polyblends. One stretch for technical function, and one non-stretch to achieve the look at a lower price point.

Do you have an eco intiative associated to your boardshorts offer (manufacturing, education programs…)?
We offer a small line focused on efficiency and a key look rather than volume and excess. About 50% of our line is made in Southern California, the other 50% is imported from Asia.  We are exploring recycled contents.

Please describe your 3 hottest products retailers should carry.
Bside Boardshort: the perfect performance surf short. One pocket high on the hip to secure goods, DWR coated 4 way stretch, 17” body, in amazing prints.

Lost Surfboards Tee: With having the top selling surfboards in the world, we recommend retailers carry our surfboard logo package tees.

Tie Dye Tees: we offer the best selection of tie dye tees in the market.

Risky Beachshort: the perfect length and fabric, with energetic prints and colors. Very comfortable to wear both at home or out.

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HOTpachtwork(1)
Vans Pro Tour Invitees Announced
JOSHUA-VIDES-5
NSP 2023 SUP Preview

NSP

Method 3 Movie
DEWTOUR x Fuel TV
Sicomin header
Nidecker x Layerise
16x9 surfari
elooa kids snowboarding
Jeremy Jones BoardSport SOURCE Mag
Market Intel Germany
Roy Turner Surf expo
Black Diamond performance footwear
FRAN-MARTINEZ-FLIP-MATARO-photo credit-HELENA-PINTOR
GUL SS20 Wetsuits

Gul

Green Friday
MarketIntelUK
MarketIntelAustria
MarketIntelSwiss
100th Big Wig, Roxy's Emilie Souvras
Vans Michael February
Screenshot 2023-09-22 at 08.38.04
Spring Fling
etnies FW20/21 Skate Shoes
Phantom lens AR technology
Erik Logan. WSL CEO
Building The Revoltion
WAVE HAWAII Ponchos
ISPO
Banner
WeAreOnePeople, Biarritz
Spring Fling 2023 Tourist shots
Trip Roulette- Episode 2
Mukune
VF Corp
Picture Organic Clothing x B Corp
Jetlpilot
SIC S/S 2022 SUP Preview

SIC

K2 FW20/21 Snowboard Preview

K2

logo JD Sports
CJF Planting Seeds Apprenticeship Programme
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ELLES_Arthur Longo header
Skate happening 2021
BN3TH
SIC 2023 S/S SUP Preview

SIC

nsp action final

NSP

FoamLife Seales-SC - pic by Amanda Beenen
ABS 2022/23 Snow Safety Preview

ABS

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Outdoor Trade Show Winter
VF Corp
Shannan North - SIMA - SOURCE
MarketIntelAustria
France_QB HDV
Victor Daviet x SPY+
MarketIntelFrance
Portugal Market Insight