Flow SS21 Skate Hardgoods

Flow SS21 Skate Hardgoods Preview

Brand: Flow Surfskates   
Interviewee: T. Mackey, Designer

MARKET

What are your main price points for next season?
$159.95

What is the impact of COVID-19 both on a supply and sales side?
Factories in China have been backed up, but we are very fortunate to have manufacturing capabilities in house in the US.

Flow SS21 Skate Hardgoods

Stub

MARKETING

What are the “stars” of your hardware segment right now. Products you couldn’t live without?
Nemo 29” Complete

Stub 29” Complete

PRODUCTS

What are the major wheel sizes? And what are the main wheel technologies right now?
We think classic 69mm wheels are great for surf skating.

And what are the major truck sizes and models right now?
159mm

TECH / ECO 

Which technical features are you the proudest of?
Our precision CNC wheel wells that produce a lower and more comfortable ride height

Flow SS21 Skate Hardgoods

HFLO NEM

SURF SKATE 

How has the surf skate trend been evolving so far this year?
People are finally seeing the fun of skateboarding in new ways.

What are the main products in demand in the segment right now (completes etc)?
Far and away customers are looking for completes.

What are the main features on your surf skate completes?
Our precision CNC wheel wells that produce a lower and more comfortable ride height

What kinds of trucks and wheels do you offer for this segment?
Our surfskate trucks are spring loaded to create smooth and flowing turns that replicate the feeling of surfing in the ocean. Whether you are a carver, cruiser, pumper, or ditch skater our surfskates will transform the way that you ride.

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