Flow SS21 Skate Hardgoods Preview
Brand: Flow Surfskates
Interviewee: T. Mackey, Designer
MARKET
What are your main price points for next season?
$159.95
What is the impact of COVID-19 both on a supply and sales side?
Factories in China have been backed up, but we are very fortunate to have manufacturing capabilities in house in the US.
Stub
MARKETING
What are the “stars” of your hardware segment right now. Products you couldn’t live without?
Nemo 29” Complete
Stub 29” Complete
PRODUCTS
What are the major wheel sizes? And what are the main wheel technologies right now?
We think classic 69mm wheels are great for surf skating.
And what are the major truck sizes and models right now?
159mm
TECH / ECO
Which technical features are you the proudest of?
Our precision CNC wheel wells that produce a lower and more comfortable ride height
HFLO NEM
SURF SKATE
How has the surf skate trend been evolving so far this year?
People are finally seeing the fun of skateboarding in new ways.
What are the main products in demand in the segment right now (completes etc)?
Far and away customers are looking for completes.
What are the main features on your surf skate completes?
Our precision CNC wheel wells that produce a lower and more comfortable ride height
What kinds of trucks and wheels do you offer for this segment?
Our surfskate trucks are spring loaded to create smooth and flowing turns that replicate the feeling of surfing in the ocean. Whether you are a carver, cruiser, pumper, or ditch skater our surfskates will transform the way that you ride.
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