Interviewee: Maria Schmieder, Marketing Coordinator
What are your main price points for next season?
75,- to 149,- EUR
How are you segmenting your backpack collection?
Urban / Every day
What general trends are you noticing?
Still the same: Functionality, Organization, Sustainability
How has coronavirus impacted sales expectations in this segment?
The shutdown led still to a requirement of the end-consumer on backpacks and shoulder bags for daily use
How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
We don’t have any delays. We will have a higher proportion of carryovers and highlight one new collection.
What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Stylish/attractive designs with organization, security, and sustainability.
What makes this product category important to your brand?
Products match the Brand – our vision and mission: security + sustainability
Protect your Valuables
Protect our Planet
How are you serving the needs of retailers as more marketing shifts to digital channels?
We sustain both with their individual requirements, our retailers with POS material, printed material like Workbooks, Pricelists, and more.
Which technical features are you proudest of?
Our PACSAFE security features as well as our sustainable materials, e.g. ECONYL®, regenerated nylon made out of fishing nets, synthetic waste from our oceans.
What are the silhouettes and materials for this season?
Daypacks made of sustainable materials like ECONYL® and recycled PET bottles.
What are the color/pattern/art trends for this season?
We still have the classic line like ECONYL Ocean + new colour blocks like PINK/BLUE as in our new SS2021 collection “PACSAFE GO”
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Vibe 25 in ECONYL
Citysafe CX Backpack in ECONYL
Vibe 325 in Econyl