PACSAFE 2021 Backpack

PACSAFE SS21 Backpack Preview

Brand: PACSAFE®
Interviewee: Maria Schmieder, Marketing Coordinator

What are your main price points for next season?
75,- to 149,- EUR

How are you segmenting your backpack collection?
Urban / Every day

Active Leisure

What general trends are you noticing?
Still the same: Functionality, Organization, Sustainability

How has coronavirus impacted sales expectations in this segment?
The shutdown led still to a requirement of the end-consumer on backpacks and shoulder bags for daily use

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
We don’t have any delays. We will have a higher proportion of carryovers and highlight one new collection.

What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Stylish/attractive designs with organization, security, and sustainability.

PACSAFE 2021 Backpacks

PACSAFE Citysafe Econyl Backpack – Storm

What makes this product category important to your brand?
Products match the Brand – our vision and mission: security + sustainability

Protect your Valuables

Protect our Planet

How are you serving the needs of retailers as more marketing shifts to digital channels?
We sustain both with their individual requirements, our retailers with POS material, printed material like Workbooks, Pricelists, and more.

Which technical features are you proudest of?
Our PACSAFE security features as well as our sustainable materials, e.g. ECONYL®, regenerated nylon made out of fishing nets, synthetic waste from our oceans.

PACSAFE 2021 Backpacks

PACSAFE Vibe Econyl Backpack

What are the silhouettes and materials for this season?
Daypacks made of sustainable materials like ECONYL® and recycled PET bottles.

What are the color/pattern/art trends for this season?
We still have the classic line like ECONYL Ocean + new colour blocks like PINK/BLUE as in our new SS2021 collection “PACSAFE GO”

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Vibe 25 in ECONYL

Citysafe CX Backpack in ECONYL

Vibe 325 in Econyl

Brand Previews

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