Voited 2021 Great Outdoors

Voited SS21 Great Outdoors Preview

Brand: Voited

Voited 2021 Great Outdoors

What are the major trends in the Outdoor Apparel market next Spring/Summer
Urban fashion is now infused with an outdoor vibe, people are looking for practical and versatile products with a focus on sustainable content. The pandemic has led people to reconnect to the outdoors but with a more environmentally sensitive approach, hence the search for products that are following the theme to contribute to less pollution.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
At Voited, we envisioned a brand dedicated to avoiding the depletion of natural resources by creating eco-friendly products from ethically sourced raw materials. With this in mind, the marketing stories are about escaping the daily life looking for adventures in the outdoors.

Further, we collaborate with inspiring and passionate people, artists, athletes, and innovators who make us want to get out there and live our dreams. One of our marketing principles is to integrate consumer-focused content into the mix to engage and share the brand experience with our audience.

What are the most important technical features & materials?
Using materials typically found in premium outdoor gear that is lightweight, breathable, water-resistant, quick-drying, and made to last. We design for movement, to keep you comfortable on all your adventures. At Voited, we are committed to minimizing our impact on the natural environment and creating the most eco-friendly products possible. As the main fabric of our choice, we choose Ripstop REPREVE®, a state-of-the-art fabric made from recycled plastic bottles.

For our line of prestige jackets, we have taken the technology of a vintage army and outdoor fabrics to the next level. The Alpha fabric is made from long, densely woven fibres of 100% cotton yarn. This unique fabric structure with a polyester-based Alpha membrane and a mesh layer also absorbs any moisture that leaves your body and retains it until it has passed through the fibres, keeping you dry.

All our fabrics use the addition of TeflonTM EcoEliteTM finish to enhance the water resistance. TeflonTM EcoEliteTM is the first renewably-sourced, plant-based, and non-fluorinated fabric treatment for durable water repellency.

What about silhouettes, looks & styles?
Voited is a brand whose products bring a breath of fresh air, experience, and honesty back to a world oversaturated with half measures. It focuses on high-performance, utilitarian products. Reviving the passion for an honest and minimalist approach to the design and manufacture of a product that does what it is supposed to do. The Voited jacket line is a well-thought-out jacket program that bridges the gap between the reality of city life and time spent outdoors.

Voited 2021 Great Outdoors

Voited Hooded Jacket – Dark Navy

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Not only does Voited protect you from the elements, but it also does so with unassuming confidence in both design and aesthetics, with a concern for ethics and environmental compatibility.

Our adventures have taught us what is really important and what is not. In the development of our products, we incorporate only the best and most useful features. Whether you are a surfer, kayaker, mountain biker, mountaineer, or just a nature lover, we design our products with multiple purposes in mind.

Our lightweight, packaged products are equipped with space-saving details, lightweight so you can enjoy your explorations to the fullest.

How has Covid-19 affected your SS21 sell in plans?
A more flexible distribution chain, integrating consumer demand into our design and marketing program to be more responsive to consumer trends. This is supported by a manufacturing process using a small batch production method, that will allow us to launch more seasonal, trend-oriented product lines with interesting and relevant stories to interact with our consumer target.

Please talk us through 2-3 of your key products for 2021.
–  GAMMA V-SJT1 SHELL JACKET: Lightweight, fully taped, and packable hooded rain jacket. 2.5-layer Ripstop REPREVE® shell fabric is water-resistant, windproof, and breathable. TeflonTM EcoEliteTM lamination for enhanced water-resistance

–  ALPHA V-HJT1 WATERPROOF JACKET: Lightweight, fully taped, storm-proof hooded jacket using a unique Alpha fabric structure with a polyester-based membrane and a mesh layer that absorbs any moisture that leaves your body and retains it until it has passed through the fibres, keeping you dry. Full Body Tape Seam for added dryness.

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
Covid-19 has changed the tourism industry, people are now more concerned about their environmental impact and are more inclined to travel locally, especially younger travellers. This means an increase in camping and living in a van. Our products fit perfectly into this new trend.

What are the major trends in the camping segment in spring/summer 2021?
Utilitarian, lightweight, and environmentally friendly building products. Many consumers, dreaming of the outdoors and aware of the plague of pollution, escape the city for new adventures. To do so, they need more functional and versatile products that they can use both at home and outdoors.

Where have you positioned your brand in the market and why?
From our adventures, we came to know what is really important and what is not. In the development of our products, we incorporate only the best and most useful features. Whether you are a surfer, kayaker, mountain biker, mountaineer, or just a nature lover, we design our products with multiple purposes in mind. Our lightweight, easy-to-package products are equipped with useful details to save you time and space so you can fully enjoy your explorations. We want to be a gateway to the camping and van life experience.

Which items should every nature lover take with him on the next outdoor adventure?
Durable, Stain Resistant, Machine Washable, Made from Recycled Plastic Bottles; The Pillow Blankets are the ultimate blend of technicality and comfort. It’s much more than a pillow, it transforms into a blanket, it folds into a sleep sack and snaps to become a waterproof cape.

Voited 2021 Great Outdoors

Voited Cloudtouch Blanket Harvest Moon

Our Outdoor Blankets are made with 100% recycled Ripstop REPREVE® fabric so they’re eco-conscious as well as tough. You can use it on the beach, on the trail, or at home. Wherever you’re going on your next adventure, the Pillow Blanket is the accessory you didn’t know you needed and now can’t live without.

How has Covid-19 affected your SS21 sell in plans?
A more flexible distribution chain, integrating consumer demand into our design and marketing program to be more responsive to consumer trends. This is supported by a manufacturing process using a small batch production method, that will allow us to launch more seasonal, trend-oriented product lines with interesting and relevant stories to interact with our consumer target.

Please talk us through 2-3 of your key products for 2021.
–  CLOUDTOUCH INDOOR/OUTDOOR PILLOW BLANKET: A four in one insulated & water-resistant indoor/outdoor blanket for van life, camping, travel & home. Recycled ripstop on one side & luxurious CloudTouch fleece on the other. The CloudTouch is a very high quality brushed knit, soft and fluffy. The overall effect is similar to that of real sheep’s wool, but our CloudTouch lining is lighter, much less bulky, and dries faster. At the core of our Voited Pillow Blanket is a three-layer construction, we use 100% recycled 3D featherlight fiber insulation, a super breathable and warm micro thermal filler insulation. Add to this our recycled REPREVE® Ripstop outer fabric, treated with TeflonTM for better water resistance, and you have a super versatile blanket that will quickly become your best outdoor accessory.

–  VOITED OUTDOOR PONCHO: The use of Ripstop Repreve fabrics and TeflonTM coating provides a water-resistant outer shell. On the inside, a lightweight 3D 100% recycled high-tech synthetic fibre creates insulation, trapping air in its microthermal construction. The inner lining is made of a quick-drying, ultra-absorbent microfiber towel. It is designed to allow you to dry quickly after a day of extreme activity. Fold the poncho into its large front pocket for a comfortable travel pillow. Perfect for travel, camping, and stashing in your van.

–  The SOLE SLIPPER is designed for multiple uses, outdoors, camping, and at home. It is made with a lightweight, glue-free, hand-stitched sole, with a REPREVE® fabric upper to ensure a high quality of wear and durability. The upper is made of recycled Ripstop Repreve, with a fleece inner lining to keep feet cozy warm and a foam layer construction to create a natural molded footbed.

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DC 21/22 Men's Outerwear Preview

DC

Fuel TV header
#Stayhomeforthis
Doug Palladini, Vans President
Finisterre Blue Friday 2021
Scribble Together
A Day For Jake, March 13
MATTA header, photo credit @tomasloureiro_
Fuel TV header
Surfdome STOKE Certified Sustainable Tourism & Outdoors Kit for Evaluation Harana Surf Resort Philippines Competition
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HF MEGA SLEVY_1306
MarketIntelUK
RVCA Paris 2021
Fallen Footwear
Big Wig Emmanuel Debruère
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Market Intel Germany
Nicholas Wolken Photo by Aaron Schwartz
Volcom ABG
EQ 2022 Suncreams Preview

EQ

Slide x Outdoor Trade Show [Winter]
Columbia Francois Guillon
Wavegarden Cove Urbnsurf Melbourne Surfing
Troy Sicotte Columbia
Iberico vans europe
etnies @ Fuengirola Skatepark
Skatepark 162
Red Bull Paris Conquest 2021
Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_
Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President
FINN
Custom Insole contest
Dillon OJO
Toddle Born Wild
Slowtide CCC
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gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
Microfibre Cooling, adult, Arcadian Blue
World snow federation general assembly
National Snow Show 2021
DC 2022/23 Snowboard Boots Preview

DC

Lecht snow cannon
[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)
wheel and waves
Portugal Market Insight
Volcom Banked Slalom
NSP 2023 SUP Preview

NSP

Inside Surfing color
Screenshot 2019-01-17 at 18.24.22
The Snagglerats by Hannah Bailey
VF Corp
Burton Innsbruck
Nike logo BSS
Skateistan_Girls
Trip Roulette ep3 header
Volcom US Team
finisterre ocean series
index
Travis Rice, Remind Insoles 2019
Sierra Prescott- Photo by @jussioksanen
Rome Co-Founder Josh Reid with downtime in the Lodge. Photo Tom Greenhill
MarketIntelFrance
Surftown art render
Boards at Colors of Surfing's concept shop
WSL World Surf League Studios Programming Kelly Slater Documentary
Markku Koski and The Vufo - Shot by Harri Tarvainen
MarketIntelSwiss
Trip Roulette- Episode 2
Mystic 1
The Wave Bristol Render
Eurosima beach party poster
Market Intel Germany
Gauchos Del Mar
Bliz x EssilorLuxottica
Nancy Dynan, Nixon President
160 attendees for B4BC
New to Surf Expo exhibition
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Wesley van Wijnbergen x Protest
16_9 Wheels & Waves logo
Euro GromSearch
Drone of The Wave Site, credit Nick Hounsfield
WAVE HAWAII Ponchos
Heroes
Hang Ten_apparel
glacier optics brand final
Volcom's Ryan Immegart, Liberated Brands Co-Founder and Volcom CMO
GUL SS20 Wetsuits

Gul

Allen Losi Go Fund Me
Picture 2023 header
dewerstone store
Stephanie Micci
Multi-brand store in Milan
#StayInStayInspired
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Sole Tech’s Bas Janssen - Photographer, Rob Rouleaux
DVS FW20/21 Skate Shoes

DVS

Blue Earth Summit 2021
Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo
SOURCE front cover
686 Founder Mike West with the Hydrastash
Market Intel Germany
Nitro Teamshoot Klaeppen M Rohrbacher 23
Waterman's Ball poster, October 2019
Then & Now
elooa_VIDEO_THUMB_18SNB6
Karakoram team outside their factory
Market Intel Germany
Lightning Bolt Festival
ION SS20 Wetsuits

ION

OTIS Eyewear
Yearning for Turning
New Deal Skateboards
Columbia Sportwear Company
etnies
Boardriders Billabong
Snow Camp recieves award from HRH Princess Royal
Wandering Workshops Lesley McKenna
MarketIntelUK
SPY+ FW20/21 Goggles

Spy

Screenshot 2019-03-01 at 07.02.38
Arbors/ Open Ocean Sports GmbH / German sales agency Okey Dokey Distribution
FW 2022/23 Womens Snow Outerwear Preview

FW

SPY+ 2022/23 Snow Goggles Preview

Spy

In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
2020 SUP Clean up
Photo cred Adrian Krawczyk @wspak.pl
FoamLife Seales-SC - pic by Amanda Beenen
113-multi-device103
VANS
FSSC x B Corp certified
Snow Night
Team Rider Naxto Gonzalez in Quiksilver FIlm, Radical Times
Commissioner Kieren Perrow
Sunset. Credit - Praia da Grama, Wavegarden
etnies FW20/21 Skate Shoes
Freesurf_ISA_Ben_Reed-34
Credits by Vans
Nils Gebbers
New to Surf Expo exhibition
Surf Expo
2020PSSFF
Arbor 1995, First Snowboard
Dakine Wetsuits, Termal Hex
GirlsAreAwesomeSlayDays_Visual_1360x800
Sticky+Bumps+Sex+Wax+Timeline
Voited Knowvember
S1xGN4LW Elise Crigar
Slice'n'Dice Volume 5
Wave Bristol
Adidas Logo
POC and MIPS collab on helmet safety
Jeff Grosso Forever Collection
French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?
lead pic nidecker
MarketIntelUK
WSL CT champions 2021
Tyler Chorlton @ Love Inc
Burton x Run DMC
Red Paddle B Corp
Issue 115 Cover
The Insiders Podcast
Davide Rossetti, Northwave GM
London Calling
Capsule Skateboards header
11 Surf Expo has moved to new hall in the Orange  County convention center
EuroSima 2023
Sport Achat 2019
Market Intel Germany
Griffin Colapinto FCS
Crans-Montana, Nidecker Banked Slalom 2022-(c)Ed Blomfield
BSD 2020
Dakines Falvien Foucher, Bucher + Walt's Julien Boucher and Dakine's Frank Heissat
Soul waterman Corran Addison carve header
Quiksilver vintage collection Europe sold out 24 hours Australia
MarketIntelSwiss
Full Circle
Screenshot 2019-05-30 at 07.29.02
BEST-BUDDY-2
8 Exhibition floor
NSP

NSP

Sophie Goldschmidt. WSL CEO, Photo HMT
vignette Victor DVD
Columbia Sportwear Company