Petromax SS21 Great Outdoors Preview

Brand: Petromax
Interviewee: Jonas Taureck, CEO

What are the major trends in the Outdoor Apparel market next Spring/Summer?
People are looking for reliable apparel, supporting them during their active adventures in the open air: Petromax provides comfortable clothes with maximum freedom of movement at the same time. As natural and durable cloth with suitable features is preferred, Petromax pays attention to these materials.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
Petromax enlarged its portfolio with Apparel made of Loden, which consists of 100% of sheep’s wool – sustainable and without additives. Manufacture takes place in Germany, using a traditional method in several complex work stages. With this help, the fabric becomes truly strong, dimensionally stable, spark resistant as well as resistant to water and wind.

What are the most important technical features & materials?
For the trips in nature, the materials have to be breathable, climate-regulating, windproof, and water-resistant. On various occasions, such as hunting expedition, they are also appreciated for being noiseless. They must allow you to have all your essential items at hand, for example with ingenious pockets. For the open terrain or on horseback, the materials should be robust and lightweight at the same time. The Petromax Loden line of clothing completely meets these criteria and complete it with 100% natural fibres.

What about silhouettes, looks & styles?
An athletic and straight cut gives jackets a comfortable fit that reduces perspiration during the exhausting trips under the open sky. The Petromax Deubelskerl Loden Jacket has for example two spacious side pockets, lined with mesh that provide for additional ventilation. Little well-thought-out add-ons like the ventilation give a special feeling to adventures.

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Since its inception, Petromax’s goal is to support nature lovers and fresh air enthusiasts in their outdoor adventures. Petromax knows their needs very well and develops its products through its internal product development department. The natural fabric Loden fully meets the requirements on active outdoor wear and is an indispensable element of the year-round equipment. Petromax’s customers should be able to enjoy the freedom of movement they need for their outdoor active experience.

How has Covid-19 affected your SS21 sell in plans?
Camping vans have a new hype since 2020 – the new registration of camping cars was the highest ever in June 2020. Families tend to plan camping trips in their near surroundings and want to rely on durable, robust products. By exploring new outdoor activities such as van dwelling, they stop on the way: Lighting a fire in a Firebowl, smelling the odour of freshly brewed coffee in the Percolator while cutting the vegetables for dinner. These micro-adventures make people feeling autonomy, being together with the family, and going back to nature roots. The Petromax equipment helps them leaving the Covid-19 vicious circle and living family in an autonomous way, supported and well-equipped by-products like the passive Cool Boxes and Petromax Loden clothing. For 2021, our internal product development focuses again on long-lasting, robust items to give people reliable products to break out of their daily routine.

Please talk us through your 2-3 of your key products for 2021.
2020, the caravanning industry experienced the best first half of its history. The new registrations of recreational vehicles show that people are looking for adventures. This phenomenon is growing and the hunger for adventure will be even bigger next year. Thus, Petromax completed its clothing collection so that the nature lovers can discover unspoiled sceneries and remote spots, while completely relying on their Loden equipment such as the Deubelskerl Loden Waistcoat. With the Petromax Bergmaid Loden Jacket and the Deubelskerl Loden Jacket, both men and women can unrestrictedly brave the elements.

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
People are more than ever focusing on essential things procuring a great experience such as preparing food and being in nature. Combining both as Petromax is doing is of course even more appreciated. Focusing on the basic things is more than a trend, it is settling in the mentality over time and Petromax takes an active part in the establishment of the phenomenon.

What are the major trends in the camping segment in spring/summer 2021?
Being independent on the road is one of people’s main expectation to get a little break from daily routine. Petromax products such as the passive Cool Box working without electricity reflect this need of autonomy. Inviting people to experiment self-made dishes prepared over the fire, Petromax also fulfill the back to basic desire. People also are eager to buy long-lasting and high-quality products made out of proven material such as cast iron and Loden: cast iron has been the optimal tool for outdoor cooking for more than 100 years, while Loden has been the natural and durable fabric cloth for outdoor for centuries.

Where have you positioned your brand in the market and why?
Petromax’s first outdoor article was created in 1910. For historical reasons, our products have to be reliable, responding to real needs, with features that have been expected by the customers – or even above. Our internal product development department aims to answer these needs actively. We are experts on grilling and outdoor cooking, fire, light, Bushcraft and survival and, new in the range, cooling, and outdoor clothing. To give an example: The Petromax Atago as a portable grill reflects the urge of people for a road trip and camping. Cooking inside with a Dutch oven, wearing a Loden jacket, and later on enjoying the evening with friends: Petromax gives the full range of outdoor feeling. Beyond that, our products are made of robust material that lasts for decades giving people constancy and reliability in these wild times

Which items should every nature lover take with him on the next outdoor adventure?
Petromax makes a great experience out of each meal or coffee break. A portable fireplace and cooking place as well as the minimum of cooking equipment should not be missing: a cast-iron Dutch oven is a must-have for the explorers, dressed in the spark-resistant Waldmack Loden Anorak and preparing the next meal over the fire in the wilderness.

Of course, for people enjoying a multi-day adventure, a passive cooling system that keeps perishable goods cold is compulsory. With the Petromax passive Cool Box, the road-tripper is well prepared for days without electricity. Also freshly caught fish or brought along provisions have their ideal storage place inside the Petromax Cool Box.

How has Covid-19 affected your SS21 sell in plans?
As people are more than ever going back to the roots, they are willing to buy sustainable equipment that is perfect for their outdoor activities. We expect the demand for outdoor cooking equipment to be reflecting this phenomenon. For that reason, our internal product development department works continuously at creating new and innovative long-lasting, and high-quality products. Making the products easy to transport also is an important part of their focus, for example with developing transport bags made of resistant ripstop fabric.

Please talk us through your 2-3 of your key products for 2021.
The Petromax Atago remains one of our key products as it allows our customers to start a fire everywhere. Not to mention that this portable all-rounder is made to be combined to our cast iron Dutch Ovens as well as all our outdoor cooking equipment.

The passive Cool Box lets you make an independent experience of nature thanks to a non-electric cooling system. The insulating layer enables the Cool Boxes to keep food and beverage cool for up to 12 days. It is available in three sizes: 25 l, 50 l, and 75 l capacity and three colours: sand, olive and alpine white so that it is like a tailor-made article.

Petromax always relies on proven material to develop new products adapted to the current needs. The Petromax Loden articles are a good example of this modus operandi: The material is manufactured following a traditional method while their features, such as the large side pockets (one-handed operation), are much appreciated by the today’s adventurers

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Caption- The Margaret River Pro has been called off due to safety concerns. Caption- © WSL Cestari

Triple 8

Nikwax

Hobie

Slash snowboards

O'Neill

Sun Bum

XION

Kalama

SeventyOne Percent

Hurley

Plonka Surfboards

Iriedaily

ROXY

thul-F6D2A393-19F3-4BED-B7F0CBD87FA4329C

Anon

Verdad

Gumbies

Typhoon

Dirty Dog

BOB

Pret

POC

FoamLife Seales-SC - pic by Amanda Beenen

Iriedaily

Tahe

Hurley

Head

Amplifi

Nelly - hardflip Southbank 2014 - photo by Sam Ashley

Nidecker

Picture

Sooruz

SINNER

DC

Founders Hristo & Dimo. Photo_Ivaylo_Donchev

Goodboards

AW25 LATOK ALPINE GTX HERO - EXPIRES SEPT 2027

Rab/equip

Jet Pilot

Florian Fischer (RIP) in Finland by Keke Leppala

SIMS

SINNER

Eastpak

Naish

Smith

Mobyk

Nikita

Spect

SP

DVS

Wallien

Smith Optics

Buddy Buddy

Flojos

Birkir_Georgsson-YES-Trondheim-6439-Photo_AlexRoberts-HI

Yes

Ride

Gigi tightening screws at Shops 1st Try.

Easy Snowboards

PALM AND PINE

100%

Lightning Bolt

SP25_Performance_Road_Aerocraft_HIPER_60032-00018_1

100%

SA1NT

Spinera

POC

Ride Engine

Mons Royale

Quiksilver & Roxy

Select

686

SP

Team Rider Naxto Gonzalez in Quiksilver FIlm, Radical Times

Indiana

Ripcurl

Oakley

No Normal Coffee

Rossignol

Head

UWL Surfboards

Alder

JONES

Oakley

Weston

Fjell

Dakine

Helinox

Freedom Foilboards

Mammut

FW

Cabrinha

Homeboy

IrieDaily-competition-time-nsplwyyjxbn3t82ouuk0edo3v7hjpk70wee4pxx45c

Smith

JONES

Elliot Brown

Penny

Globe

Protest

OP

Dakine

AlternatorSplit_Griffin Siebert_Brighton00037

Nitro

Black Lives Matter BoardSport Source Mag

Zealous

Airblaster

Barts

Mayori

Globe

Prolimit

Pyzel

MIZU

Prosurf

Dakine

Hours is Yours

Wattsup

Indiana

After Essentials

Otis

Boardworks & Rogue

VAST

Lightning Bolt

POC

Northwave

Bent Metal Binding Works

GA Kites

Saint Jacques

Forward

Ketos

Slingshot

Takuma

Never Summer

Madrid

Florence Marine X

SINNER

Indiana

Never Summer

UWL Surfboards

Plum

Wave Hawaii

Rossignol

Salomon

I-Sea

6715CFA0-F1F1-49A3-9EE4-6E598F7E3E59 copy 2

Bosiny

VonZipper

Dakine

Bone

C-Skins

Picture Organic Clothing

Norden

Chrome

Pete_tricelogcar_jib_by Annette Veihelmann

Nikita

Hurley

Sooruz

Jbay.Zone

Play

Backcountry Access

STARBOARD

ALK13

Himaya

Stranda Snowboards

Nicolas Foulet, Boardriders President EMEA

Head

Homeboy

Rome

Thirtytwo

Rossignol

Thirtytwo

XTRATUF

686

Ari'Nui

Gogglesoc

Roger Hinds

Rome

Bollé

Jet Pilot

Electric Sunglasses

Blue Soup

Dakine

Follow

Armstrong

Haydenshapes

Element

C-Skins

EMERICA

West

GNU

Himaya

Glacier Optics

Supernatural

Iriedaily

Flowt

Moonchild

Simba Surf

Anomy

Amplid

Slingshot

O'Neill

Elho

Elevated SurfCraft x Good Question Supplies

BN3TH

Greenbush

Yvon_Chouinard owner Photo-Campbell Brewer

Arbor Skateboards

POC

FW Apparel 21/22 Women’s Outerwear Preview

FW

Globe

Euroglass

Bataleon

Aphex

Northwave

32

Boa

Dragon

Pro-Tec

The Critical Slide Society

Rossignol

Double Deck

Picture Organic Clothing

Heimplanet

Mystic

XBrave

SA1NT

Airhole

TSG_Jeremy_Rohrer_by_Jonas_Gasser_WEB-081

TSG

Goodboards

Protest

Black Diamond

F2

TripleEight-deepcover launch-Lilly Erickson-action-2024_004

Protec

Mistral

Horsefeathers

Evoc

PHARE_DE_LA_VIEILLE_NH4A4065_©MattGEORGES

Manera

G3 Split

Globe

Prism

Town & Country S/S 22 Surfboards Preview

Town & Country Surf Designs

Slide

Gul

Lib Tech

Rojo

NSP

Forcefield Body Armour

Wave Hawaii

Dirty Dog

Greyson and Dibi Fletcher wth their skateboard art

Slide

:QUIKSILVER, ROXY and DC SHOES go to Direct / Agency distribution in Finland

BuckyLasek_CrookedCop1_Oceanside_Swift2021 copy

Protec

Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown

Jobe

Lightning Bolt

Brixton

The Foam Life

ION

TOPO DESIGNS

Woolf Merino

Duer

Fallen

Semente

SWEET

Landyachtz

Zion

Flux

Von Zipper

Horsefeathers outerwear

Osiris

Jobe Watersports

Aesmo

PANDA

SIC

The epic lesft of North Narrabeen will welcome the world's best surfers for the second stop of the upcoming Australian leg of the WSL Championship Tour.

C-Skins wetsuits

Slingshot

Canary Cartel

Orage

Drake

Brethren

DC

Rehall

Town & Country Surf Designs

Spektrum

Coal

Chilli

O'Neill

Sooruz

Roark Revival

Kalama Performance Foilboards MANA Sarl Importer Europe Dave Kalama

MowMow

Rossignol

Fjällräven

Levitaz

Envy Surfboards

Semente

Morocco_2023_Ellis_-7415-2100x1400-49cf2cb4-0458-4950-bcb1-f6c17d617aab

O'Neill

Sven Thorgren Spektrum Sponsorship Sweden Snowboarding

STARBOARD

Norden

Town & Country Surf Designs

és

HDWool

Nidecker

Rome

SP United FW20/21 Splitboard Hardgoods Preview

SP Bindings

Rusty

Norden

Horsefeathers

DC

Quiksilver

Oakley

Anon

Prolimit

Pro-Tec

Rip Curl

Carver

All Essentials

Weston

Sandbanks

Mammut

Jobe Watersports

Stranda

Spinera

The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all

Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother

Aphex

Nitro

Konvoi

CHPO

EMERICA

K2

Head

Evoc

Fanatic

Deeluxe

Les Arcs says no to Brexit_Simon Beck photo

Von Zipper

Pyua

Quiksilver

revolution

1991 Demin__0003_1991julyshootfsbactionHD-3366

1991 Denim

Lib Tech

Volcom

LOST

F - ONE

Red Paddle Co

Follow

Spinera

Jobe

sweet protection

Nitro

Mike Michael Akira West Westwell 686 Westlife distribution belts digital

ORTOVOX

Loaded

Victoria Vergara, by studio_255 x kevinMETALLIER

Union of Surf

Flying Wheels

Nitro

Slingshot

Fatstick

GNU

Horsefeathers

Gul

Photo credit Otter Surfboards, Mat Arney

CÉBÉ

Zeal Optics

Jobe

Roxy 2023/2024 Women's Outerwear Preview

Roxy outerwear

Rossignol

ROXY

Oakley

GLORY BOARDS

Mistral

ROXY

Manera

Nitro

Loaded

Nitro

Rehall

Rhythm

Circa

CHPO

All-In

O'Neill

wip

XION

DC

Konvoi

International Report on Snow & Mountain Tourism report 2021

Ethika

Amplid

Gaastra

ROXY

Lib Tech snowboards

Burton

Madrid

Alexandre Bicrel by Erik Aeder on the NSP Carolina

XION

Jbay.Zone

Rojo

ROXY

DB Longboards

Sector 9

Starboard 2026 Wings 9.1.25-6466 (1) (2)

Burton

Smith

Revo

Red Bull SPECT

Ride

NSP

Oceanstories for Surfaddicts - the Cine Mar - Surf Movie Night

Rossignol

Indiana

AIPA

Burton

L1

Sooruz

GNU

Rome

SIC

Amplid

Basque Country Surf S/S 22 Surfboards Preview

Basque Country Surf Company

Red Paddle Co

Euroglass

Smith

Halagear

Spark R&D

Eastpak

Union

Ocean & Earth

Giro

Thirty-Two

REKD

WOMENSTEAMHELIPRO20LJAMIEANDERSON-ANDERSONWATERFALL-10004174-ANDERSONWATERFALL-LIFESTYLE11

Dakine

Lyndsay McLaren, photo by Rafal Wojnowski

UK MINI RAMP CHAMPS TO TAKE PLACE AT WHEELS AND FINS FESTIVAL

Smith

Flow

Flojos

Takiyama

Bliz

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Click here to read the
full Retail Buyer’s Guide

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Petromax SS21 Great Outdoors Preview