Vissla SS21 Boardshorts

Vissla SS21 Boardshorts Preview

Brand: VISSLA
Interviewee: Adrien Waller, Marketing Manager & Arsene Vellard, Product Manager 

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
Boardshorts is our most important product category at Vissla, and they always sell very well and it is what we are known for. 100% of our boardshorts are made from eco friendly fabrics and our coconut fabric line has been very strong since we launched the brand 6 years ago. Our hybrid walkshort category has been a strong seller too, we offer less styles than in boardshorts but the market reaction is always strong and we always run out.  We have some beachshorts in the line, it’s a smaller category in terms of the number of styles and volume but we can see some demand in the market.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
Due to Covid and travel restrictions we’ve had our first ever European digital sales meeting early July. Sample lines for the reps have been delayed by a couple weeks but all our reps are now on the road selling the SS21 range. Most styles are sampled, but we have expanded our digital presentations to support the whole line.

We have a couple of carry overs from SP20 in the SP21 range that represent around 7% of the new offer but less than we were originally thinking. In the end the current demand mid-season for the brand meant we have less carry over and more new styles.

Sizing: boardshorts lengths are going up and down. Do you offer several outseam lengths?
Some brands get “known” for a particular fit and we wanted to avoid that from the start.

We have multiple lengths and they all work well:

16.5” and 17.5” for Retro fit

18.5” for Modern Fit

20” for Progressive Fit 

What is the sweetspot for boardshorts as far as pricepoints are concerned?
For a great technical /stretch boardshort using eco blended upcycled fabric, we feel that 69€ is the right price point. 

What colours/patterns will drive the SS21 season?
Jade is our trademark colorway and is usually a top seller. Dusty Lilac is something new and fresh for SS21. Deep rich colours. While our prints do very well, our solids business is crazy right now.

Polyblends or natural fabrics: what’s your take for SS21?
100% of our boardshort line is made of eco friendly materials either from natural or upcycled fabrics.

We are using Cocotex, Repreve, Hemp, Organic Cotton, 100% PFC and Fluorocarbon-free DWR water repellant coating.

Best Sellers
Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Solid Sets 18.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Camo printed fabric with caliper scalloped hem back pocket and integrated key rope. Novelty Vissla embroidered patch at side. 18.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

Sun Garden 18.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Printed fabric with solid contrast waistband back pocket and integrated key rope. 18.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

More Mate Less Hate 17.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Allover print with solid waistband back pocket and integrated key rope. 17.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

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Warehouse One
DSRT surf render
WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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Slick Willie's Store Launch
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ION SS20 Wetsuits

ION

SIA
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Burton's Franck Waterlot
Anne Cavassa, PrimaLoft President
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gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
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DC FW20/21 Men's Outerwear Preview

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Spy Optic Bollé Brands AMCE Acquires
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ABS

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Social Report, Journal vol2
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Addidas
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WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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SAXX Plastic Bank Collection
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Boa

Snow and Rock Snowboard Buyer, Sam Clark. Photo James North
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Portugal Market Insight
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32

Quarter Distribution, Max Ritter
Royal Wedding Surfers Against Sewage
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Elevated Surfcraft FW20/21 Snowboard Preview
Jon Kooley Retrospective
1 Surf Expo is held at the Orange County convention center in Orlando
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ION

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SOURCE says STAY AT HOME!
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NSP

DEWTOUR x Fuel TV
Drop In Surf by Creatures of Leisure
Surfpaints x Surfcloud EU
BN3TH
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Vans Checkerboard Day 2020
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SP

TSG SS20 Wakeboard Hard Goods

TSG

2020 Spektrum Ostra Premium White Evelina
WeAreOnePeople, Biarritz
Vissla Upcycle contest
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GNU

Reason x Snowboard Spring Break x TSA
Marcus Kleveland, Aspen Electric Mathis
Patagonia Los Plástico Trailer
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EssilorLuxottica
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Photo Red Bull
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boom-art & Petites Luxures and Red Cross
FOals front page
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K2 FW20/21 Snowboard Preview

K2

Surf Ranch Pro
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Ion 2023 Wetsuits S/S Preview

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Pierre Rollet @Nazaré photo ©rafael Riancho
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Justin Henry x Vans
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Team trip up Tahoe Levi_Sleds
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TSG

Surf Ranch Pro 2018 winner Gabriel Medina. Photo HMT
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Griffin Colapinto FCS
Fallen Footwear WELCOME HOME CHRIS COLE
On the cover: Dragon Lodge Snowboarding's John Bassett. Photo Owen Tozer
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Transworld's 1st cover 1987 and last one 2012
Newly elected board of the World Snowboard Federation
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Slide x Outdoor Trade Show [Winter]
Surfing Olympic Pictogram
Softdog.
Rip Curl Gromsearch 2021
The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot
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STRT Jam
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Horue SS24 Foil Preview
Artestar Collection
Matthijs Visch, credit Eva Roefs
Db Top Brand Images 2023-8

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WSN x Sportair
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686

686

Sport-Achat Bikexpo Summer Lyon B2B Venue Sports Industry Event
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FW FW20/21 Men's Outerwear Preview

FW

Travis Rice
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Issue 91 Social Media preview
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1 Jacket Required, located at the Old Truman's brewery on Brick Lane in the middle of Shoreditch, one of the world's leading fashion districts
RIPCURL SS20 Watches
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Maria Frykman has been appointed Chair of Scandinavian Outdoor Group
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686 21/22 Women's Outerwear Preview

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Burton Snowboards
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Vissla Upcycle contest
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Josh Reid, Giro
Gerry Lopez Surf Technicians
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Ed Leigh & Matt Barr
Surfing Olympic Pictogram
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MOTORCYCLING + SKATEBOARDING THROUGH UNITED STATES AND EUROPE
VF Corp
POW Gloves Team Movie 19-20
Outdoor Retailer Summer Market
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Portugal Market Insight
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POW
Portugal Market Insight
Columbia Sportwear Company
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MarketIntelSwiss
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WRLD Press Release Action Photo op2
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BB Summer Jam Wakeboard event
Nixon x Unify Brand Partnerships
ELEMENT BARCELONA featuring the FREDITANO PROJECT
Powertec Power Air
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ISPO Munich trade
James Otter
Z-Flex Black Hex skateboard
etnies x Sal header
Element x Hotel Radio
K2 21/22 Snowboard Boot Preview

K2

Airblaster
Aleck header  Nunchucks c. Armanino
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And Feelings header
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F2

MarketIntelUK
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WSL World Surf League Studios Programming Kelly Slater Documentary
House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear
Support Your Local Surf Shop
2022 poster
VF Corp
YES. FW20/21 Snowboard Preview

Yes

Vans Europe Sambal Sambal Ainara Aymat Lee-Ann Curren Kylian Castells Indonesia Surf Waves
Nazaré BWT
Decathlon logo
outdoor by ispo
Patagonia Action Works
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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney
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EOG General Secretary Arne Strate opens the Outdoor Industry Breakfast at ISPO Munich 2020
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Niels Lammerts
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DC

Hurley
One the cover: Amplid Founder Peter Bauer. Photo by Manue
Call For Innovation
Market Intel Germany
Surfers not street children
TSA x POW
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Gul

Db x Looking Sideways fund, Photo - Aaron Schwartz
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Italy
[108] Pyzel by Steve Sherman
Fallen Footwear
[From L_R] Carissa Moore, John John Florence, Italo Ferreira, Tyler Wright, and Ryan Collinnan at Newcastle Cup pres by Corona press conference_Credit WSL_Dunbar
1 - La Clusaz. Getting busy as the clouds clear on day 1
Snwo Peak ACM
Landlocked swiss surf_ Valentin and Esteban
Sourc evoer
Team Rider Naxto Gonzalez in Quiksilver FIlm, Radical Times
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SP

ABS 21/22 Snow Safety Preview

ABS

SAXX Plastic Bank Collection
One Love Oakley
Glassing Portugal Saxon Looker Surfboards
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Swiss Flag
SIC S/S 2022 SUP Preview

SIC

FW FW20/21 Women's Outerwear

FW

Sheico building
Sa1nt workwear jeans
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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?
Grilo. Photo by Sani Alibabic
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Yes

Hintertux, Austria Entrance
TUR

Tur

Black Lives Matter BoardSport Source Mag
Globe Matt Hill SOURCE Big Wig 102
Surf for Tomorrow, episode 7, It's more than surf
Aurelio Verdi
Crans-Montana, Nidecker Banked Slalom 2022-(c)Ed Blomfield
elooa girls camp
Sergi Pérez
Daniel Lutheran + Kalle Wiehn with a Security Guard Moscow
VANS US OPEN OF SURFING
Out of Step ltd
GLOBE
Mark Phares x SMITH
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Loaded Boards & Orangatang wheels
Channel Zero
Wheels & Waves 2022 dates header
Mark Held, EOG President, addressing delegates at EOS
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GNU

2020 Corvatsch Progression Days by Fabian Gattlen
Quivers ecommerce source boardsports
Fuel TV Fresh
Announcing the Slowtide Creative Canvas Art Contest
Snow & tourism report 2023
BIC-SUP_2019_SUP-AIR_Pierre-Bouras_PBO_3980_HR POST

BIC

Distribution change_Germany & Austria
Shops 1st Try 2023, Welcome back!
David Djité K2
Stinky series ep 1
capita
Big Wig Emmanuel Debruère
Britt Merrick.  Photo credit - Channel Islands
TAHE METEOR, credit Swen-Rilhac
Arbor 1995, First Snowboard
Hotzone Opening, Sat 2018, by Monepic
Russell Winfield x Mizu
Jones' The Shralpinist Academy
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SPY New Launch MARAUDER Damasso Goggle Winter 20-21
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Slide Jan 2021
Drone of The Wave Site, credit Nick Hounsfield
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TIPHANIE PERROTIN 2022 winner
Cobra fin
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Phantom lens AR technology
ISPO Award OutDoor Edition - New quality seal for outdoor products
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ABC Analysis
Columbia Sportwear Company
Picture 'Wave of Change'
Sea7 Ocean Activist Camp
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DC

HOTpachtwork(1)
Surftown MUC, Munich
EssilorLuxottica
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686

Screenshot 2024-07-17 at 10.10.18
Photo by Jacob Lambert
Market intel UK Flag
Benny Urban's DIY Snowboard park
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2020 athlete lineup
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Portugal Market Insight
GN4LW Elise Crigar
Nitro carbon neutral header
2021 Most popular sports by country
SIC SS24 Foil Preview

SIC

Wesley van Wijnbergen x Protest
Metallica
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NRS

EUROSIMA Beach Party Seignosse Surfing
WSL VIP experiences
FWT
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eS FW20/21 Skate Shoes

és

Screenshot 2019-03-21 at 09.48.12
Lightning Bolt 50th anniversary
QKLS Ruka Finland 2020
MUB S/S 2023 Lifestyle Backpacks Preview

MUB

etnies
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16x9
KINC Appointed as UK Communications Agency for Sole Technology
Vissla
Kids @ HK Banked by Wolf Wieser
POC and MIPS collab on helmet safety
Namuk specialise in high-quality outdoor clothing for kids
World Surf League WSL IKEA Collaboration Product Line Survey Surfers
HOMEBOY Color Skates x Nike SB
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Next Summer 2023
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Uno, Dos, Tres web series
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Craig Stoddart, Credit@ImageCabin
Clare Probyn
New 2021 schedule
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Pura Vida brand
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Rab's Down Collection Point in the UK
Iconic boardsports brand Quiksilver has joined the EOG
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Commissioner Kieren Perrow
DSCF9031
ARCADE Vol 2
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DB

Together there is more of us
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EuroSIMA
TSG FW20/21 Goggles

TSG

Ali Kenney CSO
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L1 21/22 Women's Outerwear Preview

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Hotzone Opening Day 1 traders
The Wave and Rip Curl announce Partnership
Gregor Common Amplid
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Etnies Germanic Date
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Norden Brand Profile3
Slide x Outdoor Trade Show [Winter]
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Alt 138 team
Shore Storefront
Aquapac
Where Land Ends
Internet Fusion
Vans Ducty Tape. Photo HMT
Crossing the grain Arbor 25
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11 Surf Expo has moved to new hall in the Orange  County convention center
Arc'teryx Digital Backcountry academy
National Snow Show 2021
'All the Best' Coffin Design Jacket
Bolle Eco Atmos Eco Award - Lifestyle
Market Intel Germany
Columbia Sportwear Company
Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown
ISA President Fernando Aguerre
Euroglass 2020 Foamie
Arcade Belts hiking climbing adventure belt products
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Scott Keating x TheDrop
Sole Technology
Michi Schatz By Theo Acworth
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TSG 2022 Skate Helmets and Protection

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NHM X Finisterre
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SCOTT HARGREAVES JOINS WORLD SURF LEAGUE (WSL) AS COMMERCIAL DIRECTOR
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Eurosima
supra
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SLS men's finals Kelvin Hoeffler c shigeophoto
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Tur

Nitro Snowboards Offline Teaser Snowboarding Movie
Germany
Spain-764x450
FW Apparel x B Corp
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Hotzone.tv Opening Werni Stock and Torstein Horgmo, Hintertux by becknaphoto
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In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
The Choppy Water GmbH has taken over the distribution of neoprene and surfwear brand Soöruz
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Equip SUP station, credit Samuel McMahon
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FJELL^ Snowboards x Blair Habenicht
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Italo Ferreira joins Creatures of Leisure
Audi Nines Design Comp
NASS Festival SkatePal
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New Mizu Wide Series
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World Rookie Tour 2022 dates
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FW

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Red Paddle B Corp
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Deeluxe Rider_ Alex Fischer; Photo by_ Rudi Whylidal
Decathlon x Sicomin bio resins
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686 Founder Mike West & Marketing Lead, Brent Sandor
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RePack x Picture Organic
Florence Marine X
FWT20 HAKUBA DDAHER
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dfa65ddf-726d-475d-b0cb-fb4e83ed12aa
Isabella Gomez x ROXY
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RYD
Leo Vinicius x TSG
K2 FW20/21 Splitboard Hardgoods Preview

K2

pacsafe header
Mark Held, EOG President, addressing delegates at EOS
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Slide Jan 2021
WSL CT champions 2021
80 billion items of clothing
Spinners The Medium Jake Kuzyk K2 Snowboarding Pro Model Snowboard
Deeluxe 21/22 Snowboard Boots Preview
TAN18_Action SNB_Gigi Ruef & Carlos Garcia Knight_Klaus_Polzer_102_MR
Frontpage
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DC FW20/21 Snowboard Preview

DC

Screenshot 2023-01-18 at 14.01.54

L1

Shapers Club
Debut Surf School
Absinthe Films Isle of Snow European Tour
Alek Oestreng x United Shapes

POC

160 attendees for B4BC
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Volcompartment COLLECTION
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Mukune
FW Fredi
Pill Base camp 2023
David Hablützel to the TSG Pro Team
Surf Happening 2022
Ryan climbs the West Ridge of Denali on a 2013 Alaska expedition. Photo - Max Lowe
Gauchos Del Mar
logo JD Sports
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Oakley Kato
(ger)MANIC Tour vid
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Tur

Logo Ludvig Billtoft Stalefish Markus Rohrbacher Photo
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Spring Fling
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Market Intel Germany
Hunter Jones x OTIS
Vans Shop Riot series is back for its 11th consecutive year.
FoamLife Seales-SC - pic by Amanda Beenen
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Blake Moller 2nd Snowboard Men_@Freeride World Tour_ Dominique Daher
Recco 21/22 Snow Safety Preview
The Family, Adam Neate for Clown Skateboards
Blue Tomato, Konstanz
Stranda_Photo credit_ Nick Nault
The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL  KELLY CESTARI
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PAC

RECCO Be searchable
DC FW20/21 Snowboard Boots

DC

On the cover: Dragon Lodge Snowboarding's John Bassett. Photo Owen Tozer
London Calling
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2020PSSFF
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SportJam 2020
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PADDLEexpo 2019
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Owen Wright x Rip Curl
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eurosima sponsorship
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Drive Thru USA x Fuel TV
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Instinct Alpha Apex 22
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Snímek obrazovky 2018-11-08 v 13.05.38
Jim Frazier, Senior Vice President, Global Marketing at PrimaLoft
Pax HD © Nicolas Jacquemin_0344
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board shop day
Women in Action Sports membership program
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clarus logo
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Shen City Peaks 3
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Work In Progress
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