Vissla SS21 Boardshorts

Vissla SS21 Boardshorts Preview

Brand: VISSLA
Interviewee: Adrien Waller, Marketing Manager & Arsene Vellard, Product Manager 

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
Boardshorts is our most important product category at Vissla, and they always sell very well and it is what we are known for. 100% of our boardshorts are made from eco friendly fabrics and our coconut fabric line has been very strong since we launched the brand 6 years ago. Our hybrid walkshort category has been a strong seller too, we offer less styles than in boardshorts but the market reaction is always strong and we always run out.  We have some beachshorts in the line, it’s a smaller category in terms of the number of styles and volume but we can see some demand in the market.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
Due to Covid and travel restrictions we’ve had our first ever European digital sales meeting early July. Sample lines for the reps have been delayed by a couple weeks but all our reps are now on the road selling the SS21 range. Most styles are sampled, but we have expanded our digital presentations to support the whole line.

We have a couple of carry overs from SP20 in the SP21 range that represent around 7% of the new offer but less than we were originally thinking. In the end the current demand mid-season for the brand meant we have less carry over and more new styles.

Sizing: boardshorts lengths are going up and down. Do you offer several outseam lengths?
Some brands get “known” for a particular fit and we wanted to avoid that from the start.

We have multiple lengths and they all work well:

16.5” and 17.5” for Retro fit

18.5” for Modern Fit

20” for Progressive Fit 

What is the sweetspot for boardshorts as far as pricepoints are concerned?
For a great technical /stretch boardshort using eco blended upcycled fabric, we feel that 69€ is the right price point. 

What colours/patterns will drive the SS21 season?
Jade is our trademark colorway and is usually a top seller. Dusty Lilac is something new and fresh for SS21. Deep rich colours. While our prints do very well, our solids business is crazy right now.

Polyblends or natural fabrics: what’s your take for SS21?
100% of our boardshort line is made of eco friendly materials either from natural or upcycled fabrics.

We are using Cocotex, Repreve, Hemp, Organic Cotton, 100% PFC and Fluorocarbon-free DWR water repellant coating.

Best Sellers
Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Solid Sets 18.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Camo printed fabric with caliper scalloped hem back pocket and integrated key rope. Novelty Vissla embroidered patch at side. 18.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

Sun Garden 18.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Printed fabric with solid contrast waistband back pocket and integrated key rope. 18.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

More Mate Less Hate 17.5

4-Way stretch boardshort made with coconut and recycled poly Repreve fibers. Allover print with solid waistband back pocket and integrated key rope. 17.5″ outseam.

36% POLYESTER FROM COCONUT, 34% RECYCLED POLYESTER, 20% COTTON, 10% SPANDEX

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Portugal Market Insight
PrimaLoft_circularity_visual
2019_Brand_RowleyVs_Sturt_5050Grind_Scan
Nike logo BSS
ispo-logo 2
Nitro Team Vacation
Waterman's Ball poster, October 2019
GLOBE
The Sea To Me stories
SHAKA MUNICH LOW-9131
Slektion Jun Inoue for Wilier Triestina Unico
Blue Tomato, Konstanz
100th Big Wig, Roxy's Emilie Souvras
GTXXSFday5 (52 of 55)
MarketIntel AUT
Columbia Sportwear Company
Wavegarden-Korea-Project-image_B-900x0
Head's Futureheads Team Aiden Bosc
Black Diamond Store Front Matthias Pristach
K2 2022/23 Snowboard Preview
Vans Anaheim Factory Pack
Sooruz Oysterprene Fighter by Fred Lecoq
FSSC x B Corp certified
Lauridsen Skatepark, IOWA
Yearning for Turning
Spinners The Medium Jake Kuzyk K2 Snowboarding Pro Model Snowboard
Mike Michael Akira West Westwell 686 Westlife distribution belts digital
Volcom x LAURA COVIELLA BY ALINE ROY
Finsout-tool-Surf-Shop-Blue 1
VANS US OPEN OF SURFING
Vans SOURCE
One Love Oakley
Thomas Chassagne aka « Chazou » - Nose Blunt
DC_LFS

DC

Greyson and Dibi Fletcher wth their skateboard art
JBP Millican lifestyle (re-home bag)
Messe Munchen Locations
June 2022 Stop No.1 on the 2022_23 European QS will take surfers to Galicia Credit_ WSL _ Masurel
10th fest header, Laura Enever photographed by Stu Gibson
Foamlife Lixi Hot Coral [header]
Supra x Chad Muska
Florence Marine X
Vuori logo
Screenshot 2019-01-25 at 18.04.07
CoronavirusBoardSports
[108] Prism header
Nitro Teamshoot Klaeppen M Rohrbacher 23
Taghzout Surf Expo
World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
St Jacques header
NSP 2023 SUP Preview

NSP

Rip Curl
Source-Digital-MockUp
Chris Russell_rhino
PJ Gustafsson by Mike Goodwin(Method Mag)/@boilingdenim
Wavegarden Cove1
Pupils at Rosendale Primary School during the #itsgreatoutthere and ReimaGO project
Aurelio Verdi
Sascha Weil, SUPRA
Stash the Trash event
MarketIntelSwiss
WSF dates
EUROSIMA’s General Assembly
Mick Fanning. Photo WSL
Polartec-logo-Environmental-Leader
evoc FW20-21-Richard-Walch
elooa 10 years
Indosole SETT process
Shiner x Arbor
Orage FW20 Mason Mashon
Nicholas Wolken Photo by Aaron Schwartz
VF Corp
PSSF Biarritz sesh 2022 poster
Vans AV Pro - Photo HMT
MarketIntelUK
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IMG_1302

wip

Hurley
Slide x Outdoor Trade Show [Winter]
logo JD Sports
Dakota Servold
Rip Curl
burton Mystery Series
Volcom Bastille
Vincent
TSG x Markus Keller by Markus Rohrbacher
Qualifier & Junior schedule
Sport Achat 2022
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AURORA RIDING NORTH from Quiksilver Athlete, Mat Crepel and best friend Damien Castera
Website Cover September 18
Freeride World Tour
Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_
Troy Sicotte Columbia