Norden 2020 Foamie

Norden 2020 Foamie Preview

Brand: Norden 

The foamie frenzy hit the surfboard market like a storm: just a fad or is it here to stay?
I think it will continue to grow, especially in the more performance-oriented shapes and more durable constructions.

The endemic softboards brands now face a wave of price-oriented options. What is your selling point so you can add value to a “foamie”?
We never offered price-oriented softboards, those always existed and never last. When we started making foamies, we really wanted to make a difference in quality and durability.

Which designs are trending in 2020? The original weirdo shapes or more progressive boards?
I think there will be anything and everything available. The trend will be to translate any given shape into softboard construction. For 2020 our performance focus was on creating the best possible softboard for stationary waves and river surfing, which we believe we did.

Norden 2020 Foamie

Stationary Wave softtop -River Rat

Do you cater for the schools/rental market?
Surf School boards are our main market, this is how we started and that is where our main focus is at. We build softboards that will last surf schools 2-3 years when using them every day. There are not many products out there that can do this. We also offer a special designed color panel EVA deck that helps the students find their feet better and teachers can explain to them easily where to lay and where to stand. Check out our web site for a detailed product video.

Graphics in the softboard category have much in common with skateboards & snowboards: what eye-catching models do you offer in 2020?
We try to keep things simple and timeless, most of our customers really like that and are not really looking for a visual explosion.

Norden 2020 Foamie

Softtop – Extra-Whide

Is a softboard more or less sustainable than a regular PU/EPS surfboard?
The way softboards are built at the moment is far away from sustainable. If the boards don´t last, they cannot be sustainable even if you use the most eco friendly material. They brake, you throw them away, that´s wrong. Normal surfboards can always be fixed. This was part of our innovation to create a construction that will last and can be fixed just like a normal surfboard. We like to say “durability is sustainability”.

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POC

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32

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K2

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SP

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TSG

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Now FW20/21 Snowboard Bindings

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DVS

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wip

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DC

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DC
arc'teryx Snowboard backcountry
Patagonia Type Two
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16x9
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Black Friday could unleash a £8.49bn monster creating major delivery bottlenecks, says ParcelHero
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Wavegarden Cove Urbnsurf Melbourne Surfing
Slice'n'Dice Volume 5
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Gratitude collection
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32

Next Summer 2023
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boom-art & Petites Luxures and Red Cross
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BN3TH
The Choppy Water GmbH has taken over the distribution of neoprene and surfwear brand Soöruz
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BOB

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DC Stubai Zoo Spring Session
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Gog

[header] Dickies Life x Hackney Bumps Community Group
FSC Shaper awards
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Sprits were high
WSL Surf Ranch
Snowtrax Winter Active Week
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Surfpaints x Surfcloud EU
Protect Our Winters Campaign
International Free Ride Film Festival
women in adventure sports
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Columbia Sportwear Company
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686 Gore tex
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New 2021 schedule
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nsp action final

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Pilot Fish Store Front
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FW

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UkkaJacket

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Spy Optic Bollé Brands AMCE Acquires
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World Surf League WSL IKEA Collaboration Product Line Survey Surfers
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SEMPER ONE
Vans Checkerboard Day 2020
SOURCE Issue 121
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Team trip up Tahoe Levi_Sleds
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TSG

Surf demo days France
X Games 2021
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Market Intel Germany
TTRG Cycle safari
Paddle Sports Show 2023
The Wave London
AA_20170524_VPSMALMO_5B0A3001_OscarRozenberg_FSOllie[2][3]
Source_Format

32

2
NSP 2021 Surfboards Preview

NSP

L1 21/22 Women's Outerwear Preview

L1

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Hamburg_Saltwater Shop_Photo Credits Antonia Siebeneck
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HERO YACHT WALKING ON 2018_07_16_RED-PADDLE-PLYMUOTH_1604
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SIC

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TSG

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Risto TEDx Talk
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OTIS B CORP
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NSP

HLC acquires AEND
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