686 SS21 Great Outdoors Preview

686 SS21 Great Outdoors Preview

Brand: 686
Interviewee: Brent Sandor, VP Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We have a very focused spring offering with a devoted customer base. We really are not looking at macro trends, but following our compass, led by our current customers to develop products that will serve them best. All of our spring products function from daily life in the city to travel and life in the outdoors. It is important that our apparel can be useful during most aspects of a person’s life.

686 SS21 Great Outdoors

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We continue to market the robust amount of features and design stories in the actual product. In tandem, we will begin to explore more deeply the personal style and stories of various individuals.

What are the most important technical features & materials?
Features vary per product, but it is important every product has more features than you would imagine and they all are very use driven, rather than fashion choices. All of our materials are highly technical materials with their own unique properties that sync with the use of case scenarios.

What about silhouettes, looks & styles?
We want to utilize our aesthetic to create classic looks that will stand the test of time. We are not in the business of disposable fashion.

Please talk us through one of your key products for 2021.
Our #1 product is the Everywhere pant. This pant was designed a few years ago because we simply couldn’t find a stretch pant that we felt comfortable wearing around the office and on adventures ourselves, so we built our own. On the surface, the pant looks very simple and can be dressed down and dressed up depending on how you style it. Once you dig into the design, the combination of stretch technical fabric, 10 pockets, a hideable shoelace waist cord and superior fit makes this pant noticeably different than the pants you have been wearing for the past 10 years. We have seen this pant travel the globe and be used in all parts of life, sports and activities.

686 SS21 Great Outdoors

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next summer tradeshow
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Yes

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686

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DC

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SIC

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POC

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Spy

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K2

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Spy

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BIC

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Head
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TSG

Boot fitting. Illustration - SOURCE
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RRD

unnamed-2
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jh
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K2

L2B2
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Lephyr
S'Brett
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18-04-14_WRF_2018_5127_photo_by_Gustav_Ohlsson_Fynn-Bullock-Womble_lowres_
Arbor
Snímek obrazovky 2018-11-08 v 13.05.38
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GUL-1_0000_UPDATED-VR1242-B5BKBK-INSIDE-FRONT

Gul

Shops 1st try cancelled
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OTIS B CORP
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Kevin Klemme_Tail Drop_Photo by Alex Hancak
VF Corp
VF Corp
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Leonardo Fioravanti at the 2019 Quiksilver Pro France (Championship Tour > Challenger Series)© WSL : Damien Poullenot
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DC

16x9 surfari
FOals front page
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SPY+ 2022 Sunglasses Preview

Spy

Prism Skate Co Dump
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FALLEN
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DC FW20/21 Snowboard Boots

DC

Vans Angel Gone
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Stockholm
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VF Corp
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PG X TREE Distribution
Women in Action Sports membership program
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NSP

Julien Durant. Picture ©NolanMiton
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OUTLINE_Collection_Picture (8)
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DVD Videos Vol 3 Hit & Run
2020 Spektrum Ostra Premium White Evelina
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NSP

_Q3A3011_Surftown
Gramicci x Wisdom & Effort
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Cracow DIY Adventure
etnies x Andy Anderson
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GNU 20240313_stell_ccummins_0688

GNU

Craig Stoddart, Credit@ImageCabin
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STX

WSL
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Emerald Holdings
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POC

Kelly Slater on a surfboard
JJF on Electric
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FIS Games
2023_YesXNOWXLobster_Founders_LimoProduct_jakepollock

Yes

VF Corp
Snow Camp recieves award from HRH Princess Royal
Elevated SurfCraft x Good Question Supplies
24.12.9.StepOns00014_Lifestyle
Sport Achat 2019
David Hablützel to the TSG Pro Team
cfb6f67a-e71f-4257-896a-9b2bee6e5054
Tom Bridge
RVCA
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DC_LFS

DC

DC Stubai Zoo Spring Session
Skate the Lake
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01-Cover
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Gul

Roy Turner SVP, Show Director at Surf Expo
Shops 1st Try 2023, Welcome back!
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EssilorLuxottica
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bunker
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The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all
19SNB5_MG_3155_SOC
Duct Tape Invitational
l1 womens

L1

RipCurlXSonOfCobra12_Errenteria_1018_KevinMetallier
Volcom PlumRiver
VF Corp
Jeremy Jones BoardSport SOURCE Mag
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