686 SS21 Great Outdoors Preview

686 SS21 Great Outdoors Preview

Brand: 686
Interviewee: Brent Sandor, VP Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We have a very focused spring offering with a devoted customer base. We really are not looking at macro trends, but following our compass, led by our current customers to develop products that will serve them best. All of our spring products function from daily life in the city to travel and life in the outdoors. It is important that our apparel can be useful during most aspects of a person’s life.

686 SS21 Great Outdoors

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We continue to market the robust amount of features and design stories in the actual product. In tandem, we will begin to explore more deeply the personal style and stories of various individuals.

What are the most important technical features & materials?
Features vary per product, but it is important every product has more features than you would imagine and they all are very use driven, rather than fashion choices. All of our materials are highly technical materials with their own unique properties that sync with the use of case scenarios.

What about silhouettes, looks & styles?
We want to utilize our aesthetic to create classic looks that will stand the test of time. We are not in the business of disposable fashion.

Please talk us through one of your key products for 2021.
Our #1 product is the Everywhere pant. This pant was designed a few years ago because we simply couldn’t find a stretch pant that we felt comfortable wearing around the office and on adventures ourselves, so we built our own. On the surface, the pant looks very simple and can be dressed down and dressed up depending on how you style it. Once you dig into the design, the combination of stretch technical fabric, 10 pockets, a hideable shoelace waist cord and superior fit makes this pant noticeably different than the pants you have been wearing for the past 10 years. We have seen this pant travel the globe and be used in all parts of life, sports and activities.

686 SS21 Great Outdoors

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B4BC wellness series
Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo
bro! Simpson day 10
Redbull
686 Founder Mike West with the Hydrastash
Ryan climbs the West Ridge of Denali on a 2013 Alaska expedition. Photo - Max Lowe
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Vans UltraLight Pro Shoe
VF Corp
Out of Step ltd
Wheels and Waves logo
Cobra fin
Nicolas Foulet, Boardriders President EMEA
Blue Yearbook double page
Roy Turner SVP, Show Director at Surf Expo
Screenshot 2023-11-02 at 12.54.40
From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.
Arbor
Zara Tisma
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Market Intel Germany
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Women in Action Sports Panel
WSF General Assembly in Belgrade, Serbia
Outdoor Retailer Summer Market
HQ of the French Federation). Credit is Photos © FFSurf