Mizu SS21 Bottles & Flasks Preview

Brand: Mizu
Interviewee: Jussi Oksanen, Co-Founder and Brand Lead

What are the main marketing stories behind your new bottles & flasks for next season?
Our marketing story has stayed true to its original mission when I started Mizu back in 2008 while filming snowboard movies in Alaska… I realized I had to do something about all the single-use plastic water bottles piling up in my truck and everywhere around me and play a role in reducing our plastic footprint on this planet. Next season we are realizing our goal of making that easier than ever for our consumers by expanding our product line into the food category, cutting back on yet another area where single-use plastic is prevalent.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
No effect – we’re still launching the same products we had planned on the same schedule we had planned.

Sustainability is a major reason why customers purchase bottles & flasks, what practices are you bringing in to produce more sustainably?
Since our company was built on the mission to help reduce damage to the environment, we’ve been focused on running in the most sustainable way possible since day one, so we’re not “bringing in” anything new – but we’re always on the lookout for ways to get better.

What new trends can customers expect from bottles & flasks?
Filtration. Filtration. Filtration. Mizu was the first (and is still the only) major water bottle brand that has an effective filtration system. When we launched the Mizu 360 filtration systems in 2017 it was to close the loop on any need for disposable water bottles. A reusable water bottle is great, but when you’re out and about and concerned about the water quality you are refilling it with, our filters have you covered. The Mizu 360 filtration system allows a Mizu user to go literally anywhere in the world and be able to drink water without having to purchase a reusable water bottle. I travel a lot and find myself far from reliable water sources on a regular basis — it’s nice to know I can drink clean water wherever that is!

What new technologies/features are you bringing into your bottles & flasks collection? Which materials are you using?
I think that because we are so mission driven at Mizu, we don’t just think in terms of “bottles and flasks”, or simply expanding our product line just to grow the business by selling things with the Mizu logo on them. We truly think in terms of providing the human race with reliable reusable products that will allow them to live an adventurous active life while significantly reducing the amount of single-use waste they create along the way. We saw a need for an expanded product line into reusable products for food (we know our customers love to hike, camp, and adventure anywhere and everywhere) and so our goal was to provide them with products that can go along for the ride!

What is new in your collection for next season?
Lunch Box, Cutting Board, New Cutlery Set and our new seasonal color is “Sand” – inspired by our local California beaches.

How are you segmenting your collection and what are the main price points in in your collection?
As far as price points go, and since our products are all guaranteed for life, Mizu makes only the highest quality products from the best available raw materials. In terms of segmentation, we make vacuum insulated products for controlling the temperature of contents (whether that’s hot or icy cold), and we also make high quality single wall products for people that may wish to trade the thermal properties for a lighter weight and higher volume. So single wall vs. insulated is one way we segment the line. We then also think of our products in categories defined by use. These categories include hydration (which includes filtration), coffee, bar (beer, wine and alcohol), and food.

Please name and describe 3 highlight items from your SS21 collection.
Mizu Lunch Box – A water and air-tight stainless steel container that will keep your lunch items sealed, fresh, and protected from getting crushed. The seal will also keep any contents from leaking out and onto other items like many of the zip-up alternatives. It is available with or without a bamboo cutting board that fits inside or can be bought separately. Perfect for everything from school, work, or outback adventuring.

Mizu Urban Cutlery Set – The Mizu Outdoor Cutlery set has been in our line for several years to give consumers a great reusable option over plastic cutlery. It has quickly become one of our top selling items, so we’ve added the Urban Cutlery Set which has colorful handles, the addition of a straw and straw brush and a color matching cloth pouch. The colors all tie in with Mizu’s Lunch Box and Mizu’s cups and mug colors so consumers can build matching sets of these everyday reusable items. I always keep one of these in the glove box of each car (got to have your reusables if you pick up a takeout and eat it at the beach!) and make sure one is in my backpack when hiking or camping.

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The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

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June 2022 Stop No.1 on the 2022_23 European QS will take surfers to Galicia Credit_ WSL _ Masurel

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Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.

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Vissla athlete Gatien Delahaye (FRA) in Ericeira. Credit WSL_Poullenot

196-xxxxxxxPierre&NideckerBrothers-PressRelease-May2024

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Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot

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RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS

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Photo Credit Michael Lehmann, Rider Nuria Castan Baron

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Borealis

Bent Metal 2022/23 Snowboard Bindings Preview

Bent Metal Binding Works

Carver

Head

Norden

XTRATUF

Bataleon

PrimaLoft Product Engineer Robert Dempsey with the first bale of fine denier high performance PrimaLoft biodegradable fibre

Nitro

SP

Sooruz

Sudden_Rush_Banked_Slalom_Laax_18_YOUNGEST_Mauro CAPREZ_Ruggli_226

1 - La Clusaz. Getting busy as the clouds clear on day 1

POC

DC

Photo courtesy of Pirate Movie Productions

és

CrazyFly

Afends_Spring2018_Womens_Hemp-Fields_Zoe-Cross029c-9900000000079e3c

Arbor

COCOON

Prolimit

Bern

XION

Softech

UK MINI RAMP CHAMPS TO TAKE PLACE AT WHEELS AND FINS FESTIVAL

ORTOVOX

Fishing Lines Worldwide

Hilx

Primus

Aquamarina

Sooruz

NSP

Anon

DAYTRIPPER MIPS HELMET KINGDOM BLACK TONAL - SECTOR SNOW GOGGLE - 4

Dakine

Airblaster

Kavu

World Industries

Wesc

DC Shoes

Nobile

Sandbox

ALK13

SINNER

Bataleon

The Foam Life

Hurley

POC

Nicolas Foulet, Boardriders President EMEA

Softech

Vimana

Cabrinha

PANDA

Horsefeathers

Adidas

Rojo

Rome

VonZipper Sunglasses

Voited

Halagear

Aztron

SINNER

Von Zipper

Amplifi

Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012

PallyHi_Udo_Heyder_Peter-Bauer_Johannes-Ritter(left-to-right)

Quiksilver

L1

Bataleon

Mindless Longboards

TSG

Flyn

sindustrysurf

DB

Nikwax

Rome

LAKAI

Borealis

Billabong

Aqua Marina

No Normal Coffee

Electric

Oxbow

Lift

Tahe

Clew

Salomon

Black Diamond

Fjell

Sector 9

Giro

Nitro

Norden

Airhole

Columbia

Polyola Photo credit- ThouronJulien, Anglet_11 SurfPix

C-Skins

Sole Tech’s Bas Janssen - Photographer, Rob Rouleaux

Alder

Lokahi

Eleveight

DVS

Freedom Foilboards

Zeal Optics

TOPO DESIGNS

Public Snowboards

Rossignol

Skateistan students skate the park in Bamyan for the first time

FCS

Picture Organic Clothing

Dakine

Red Paddle Co

Aphex

SoftdogSurf

Etnies

Sessions

Naish

Globe

D'Blanc Sunglasses

Town & Country Surf Designs

Jobe

MIZU

Dragon

JONES

Vans

ION

Ice Breaker

Fjell

Picture

KINC Appointed as UK Communications Agency for Sole Technology

SHOPS 1st TRY 2020 Alpbach Alpbachtal Snowboarding Equipment Retailers Registration

Billabong

BN3TH

K2

Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother

Brethren Apparel

LOST

Simon Anderson Surfboards Xhapeland Thrust

Dakine

Now

Rip Curl Torquay Flagship Store CREDIT Rip Curl

Gul

RED EQUIPMENT

PhilippHerfortPhotography_Kazakhstan_2024_SnowXplore-79__lowres-12-2024-FW2526_GSM

Evoc

Pacsafe

Now

Jobe

GNU

Saxx

DC Shoes

Madrid

Elevated Surfcraft

Peter Lynn Kiteboarding

Never Summer

1920SNOW_4D_BLACK_CHROMAPOP_PHOTOCHROMIC_RED_MIRROR_M007329PC99OQ

Smith

Dakine

686 crew shred. Victori Daviet, Brent Sandor, Pacome Allouis, Gigi Ruf and Stephane Grenet

Picture Organic Clothing

Eivy

Spark R&D

Stance

RIPNDIP

Smith

Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

Simon Anderson

Hamburg_Saltwater Shop_Photo Credits Antonia Siebeneck

ORTOVOX

Dragon

Evoc

ABS

SWEET

Pro-Tec

REKD

Circa

Roark

VAST

Dupraz

DC

Black Diamond

Sharps donate 9,000 to Cornish lifesaving

SKTWK 2019, Real Street. Photo cred Dennis Scholz

Pacsafe

DC

Bern Helmets

Spinera

Hobie

O'Neil

Norden

Spooked Kooks

FA20_Snow_HiStandardOG_JakeKuzyk_20200305-trondheim-7

Vans

Euroglass

Brixton

Fallen

Jobe

Oxbow

Loaded Boards

Boardworks

Alder

C-Skins

Gara Split

Season eqpt founders Eric Pollard & Austin Smith

PATAGONIA

Elevated SurfCraft x Good Question Supplies

SIC

Flux

Amplifi

Primus

Dakine

Aztron

High res-Nidecker_23-24_Bindings_Supermatic_N.24.BNM.SPM

JONES

NSP

Arbor

QS_193_HAWAII_K.Vaast_BIELMANN-2031_CARVER NUBUCK_AQYL100623-CTK0

Quiksilver

Elevated Surfcraft

Goodboards

Oakley

Dakine

VAST

Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_

MowMow

Nixon

Mellow Sea

silaberg

C-Skins

O'Neill

Spinera

Amplid

Epokhe

Kavu

Microfibre Cooling, adult, Arcadian Blue

Spektrum

Academy

Many Mornings

BuckyLasek_CrookedCop1_Oceanside_Swift2021 copy

Protec

Norrona

Rip Curl

NSP

@craig__anderson, Db. Photo credit_@nathan__hensaw

Gore-Tex

Plum

RX_251_SURFING-HORIZONS_LUTTON_MOOD MOVING_15548

ROXY

Rossignol

32

Nitro

Cabrinha

Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo

Saint Jacques

Manera

S1 Lifer Skateboard Helmet Peter Hewitt Invert

S1 Helmets

Forum Snowboards Preview

055-Pierre&NideckerBrothers-PressRelease-May2024

Jet Pilot

After Essentials

NRS

Vertical Unit

Union

Picture

ABS

Eleveight

Duotone

Etnies

Rojo

Spy

O'Neill

Plum

Vans

Bonfire

Slash snowboards

NSP

Spark R&D

An #itsgreatoutthere activity with Hej främling - Hey stranger - Sweden_Credit_Bjorn Arnemo

Afends

Duotone

Loubsol

Sandy Shapes

O'Neill

Recco

All-In

Flojos

Eivy

Nidecker

Dirty Dog

K2

O'Neill

Reef

wip

Mathieu Lefin President - Rip Curl Europe

Firewire

Naish

Rhythm

Nitro

Prolimit

Ocean & Earth

Smith Optics

boom-art & Petites Luxures and Red Cross

Skaters Rolling Their Way to Dive n Surf

Iriedaily

Salomon

Electric Jack Robinson & William Aliotti

Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.

Liquid Force

Catch Surf

SP

Flojos

Hydroponic

REKD

Thermos

Hours is Yours

Dragon

Lightning Bolt

Grassroots

Naish

Resero

HEAD Snowboards

Supernatural

Tahe

Stranda Snowboards

SIC

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Mizu SS21 Bottles & Flasks Preview