REKD Protection SS21 Skate Helmets & Protection Preview

Brand: REKD Protection
Interviewee: Toby Dray

Has the coronavirus and lockdown had an impact on demand for protective equipment?
We have seen a spike in sales for helmets and protective gear, which corresponds to the spike in sales we have seen across the entire action sports category. With enthusiasts making the most of the limited exercise time during the lockdown and looking to get out on their boards, bikes, and other sports, we’ve seen an increase in the demand for protective gear.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Luckily, we have had very few delays and a lot of our 2020 production arrived before the lockdown. With our production factories safely returning to work, we don’t foresee any delays getting our 2021 production well underway and delivered on time.

What are your main price points for next season in helmets, pads, protectors?
All of our price points will remain extremely competitive in the market, it’s one of

How is skate participation developing and how important is protection to new riders?
We are seeing an increase in participation in the sport, and other sports, which is a brilliant thing to see. Protection is very important for all riders especially newcomers to the sport. We will always aim to provide the highest quality products at affordable prices, catering perfectly to those looking to get into the sport as well as providing the equipment for.

What are your main stories in terms of protective technologies for 2020?
The launch of our Energy foam has been a great success for us, and we have seen brilliant results from the material. Our Energy foam is a non-Newtonian material that stiffens and becomes rigid during an impact but is flexible in its natural state. This material gives some incredible results, we’ve seen our Energy foam dispersing up to 75% more impact energy during compared our standard high-density impact foam, which is already a great defender during an impact.

How are you communicating safety certification and is it a must-have?
We will always ensure our products are certified to a test standard if required. Safety certificates are essential for helmets and we will always produce helmets that

Do your protection products cross over into other sports?
Absolutely, our helmets are a key component of a variety of action sports.

Which technical features are you the most proud of in your protective gear?
We’re very proud of our Energy Foam results and are keen to push this technology into more of our product range and continue its growth in the protective market. Whilst our standard foam provides superb protection results for riders of all abilities, it’s great for us to be able to cater to those truly extreme athletes out there and be able to provide them with protective gear that can really handle whatever they can throw at it.

What impact technologies in helmets are you incorporating?
Currently, we are sticking with the tried and tested EPS. However, we are constantly researching, developing, and exploring new materials and technologies to better perform against impacts for our future products.

Are there any crossover technologies from other sports?
With commuting on boards becoming more popular, there is scope for some technologies from cycle helmets to break into the market and add some value to commuter style helmets. This could be lights or reflective properties on the helmet. Safety will always be paramount and if a technology arises in a different sport that suits the protective category of another sport, we will be keen to explore and look down that avenue

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Ultralite In-Mold Helmet

Ultralite has easily become our flagship helmet. Its super lightweight design makes it a dream to wear, and our unique mold makes for a very comfortable fit too.

REKD Protection Ultralite In-Mold Helmet Black

RRP £39.95 / €49.95

Elite 2.0 Helmet

Our original Elite helmet was our base model and proved to be a huge success, enabling us to progress to where we are in the protection market today. Our Elite 2.0 builds on those foundations and is now an even better model, with an improved fit and still maintaining the high quality build the market has come to expect from REKD helmets.

RRP £29.95 / €34.95

Energy Ramp Knee Pads and Pro Ramp Knee Pads

Our Energy Foam has proven itself in the market for providing users with some incredible impact protection. Adding this foam to our best-selling knee pads was an obvious choice, and both our Ramp Knee Pads and Pro Ramp Knee Pads are easily becoming renowned in the protective market.

Energy Ramp Knee Pads RRP: £29.95 / €34.95

Energy Pro Ramp Knee Pads RRP: £39.95 / €47.95

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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?

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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

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Burton Welcomes New Chief Marketing Officer Sarah Crockett

PAG

Red Bull SPECT

Sun Bum

Ride

Bliz

FoamLife

THUNDERBOLT

Horsefeathers

Airmarker

Photo Credit Michael Lehmann, Rider Nuria Castan Baron

Head

Picture Organic Clothing

Rossignol

Red Paddle Co

Slide

Airboard

Onda Wetsuits

Solite

Borealis

Takayama

1910_Schoph_Scottie_Jamie_DUSTIN_LALIK_PHOTO-5444

F - ONE

Gotcha

Union

PallyHi_Udo_Heyder_Peter-Bauer_Johannes-Ritter(left-to-right)

F - ONE

Zeal Optics

Giro

Wave Hawaii

Starboard SUP

Dragon

American Socks

Burton

Eastpak

Chrome

Rome

Aztron

Duotone

DSC_5961_TIDAL-ArtShow-2018_LaaxSwitzerland_LowRes

The James Brand

MowMow

Ride

Columbia

Freedom Foilboards

TSG

Swox

Head

Union

Salomon

Mammut

JONES

Melon

Firewire

Elho

JONES

Burton

Jobe

Prolimit

XBrave

BOARDIES

686

Slingshot

SP

C-Skins

Head

Firewire

C1rca

The press, one of the Lab's custom machines - Credit_ MVD Media

Bliz

d681b85c-1440x810-tour-websiteevent-page

Flow

Polartec

Salomon

Cotopaxi

121-1347-web_familyfreestyleweekend_stjohann_alpendorf_2019©gert_perauer

Curator_Vol1_FW_231118_StefanGoetschl-7938

Oakley

Northwave

No Normal Coffee

Fallen

Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo

Giro

Arbor

Goodboards

Quiksilver

Hurley

Kanoa

FW

Ryan climbs the West Ridge of Denali on a 2013 Alaska expedition. Photo - Max Lowe

DC

Surf for Tomorrow episode 4 & 5 Never Rest

Smith

Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot

Evoc

Melon

Templeton

SwtichbackQS_SS26_PETERSUTHERLAND_BONNARME

ROXY

Hilx

Rossignol

Orage

Goodboards

Nitro

GNU

HEAD Snowboards

Burton

Spooked Kooks

Alder

Sooruz

Kalama

Mas snowboards

GNU

Oxbow

LOST

Red Paddle Co

Semente

Many Mornings

Giro

Smith

PATAGONIA

Attika

Airush

Picture Organic Clothing

TSG

Drake

radiator

Haydenshapes

Ride

Manera

LOST

Dragon

Glassing Portugal Saxon Looker Surfboards

0425-Freeride-Lyngen-Alric Ljunghager @alric.ljunghager-HQ-V 017

SWEET

Konvoi

Raen Sunglasses

Leonardo Fioravanti at the 2019 Quiksilver Pro France (Championship Tour > Challenger Series)© WSL : Damien Poullenot

Spark R&D

EMERICA

SUN ZAPPER

K2

Hours is Yours

Picture Organic Clothing

PAG Neckwear

Ocean Rodeo

Spy+

Spinera

Karakoram

Gogglesoc

Swox

House of Vans TSA 30 year. Ban This Killer Craze

Eastpak

Voited

O'Neil

Medium-57034-001-02-womens-sylvia-boyleg-folo-black-ghost-alternate

Mons Royale

Amplifi

Von Zipper

Now

Danny Burnstein - Gotham Water - 2017 Photo MUST Credit Sean O'Brien

Triple 8

Noir

JP Australia

Sooruz

Rossignol

Pacsafe

Alder

O'Neill

GNU

HSC_Evergreen_NewClassics_LittleAmericaBackpack_1920x1080_05

Herschel

Brethren

Evoc

Picture Organic Clothing

Bataleon

BradenHoban_BsNoseblunt_BaltimoreMD_KyleSeidler

EMERICA

Dirty Dog Sunglasses

DB

O'Neill

ipath

Nitro

686

Solite

ROAM

Lib Tech

Airblaster

686 Founder Mike West with the Hydrastash

DC

HDWool

2020 Corvatsch Progression Days by Fabian Gattlen

686

West

Iriedaily

Flux

686

Torq

Dirty Dog

Nikwax

Manera

Globe

Iriedaily

Circa

Kanoa

Norrona

Globe

ION

Arbor

Ronix

Vans

Hydroponic

Oakley skatepark films KNOX_BETONG_BWYA_

Flow

Flux

Indiana

Horsefeathers

Borealis

RED EQUIPMENT

Quiksilver

Giro

Stranda Snowboards

Quiksilver

Hurley

Earebel

Triple 8

Forcefield Body Armour

STARBOARD

Picture Organic Clothing

Oxbow

Rossignol

[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)

Iriedaily

JONES

DB Longboards

Brethren Apparel

Nikwax

BIC

Black Diamond Store Front Matthias Pristach

Iriedaily

Dakine

Rome

Nikita

C-Skins

Miller Division

Slingshot

Backcountry Access

NSP

Aphex

Orca

Verdad

Burton

JP Australia

Eivy

SIC

Eivy

Hilx

Deeluxe Rider_ Alex Fischer; Photo by_ Rudi Whylidal

Furberg

Sooruz

O'Neil

VAST

Hilx

Bent Metal Binding Works

JEAN-LOUIS RODRIGUES ELECTED PRESIDENT OF EUROSIMA

Soul waterman Corran Addison carve header

Liquid Force

WOOLF

Airblaster

Nuura

SIC

Heimplanet

Borealis

Northwave

CORE Kiteboarding

32

DB

Sooruz

Himaya

Miller Division

Nitro

Picture

Hurley

CHPO

Gath

XTRATUF

clover

Horsefeathers

Indosole

Cabrinha

Slingshot

The Wave x British Corner Shop We Care campaign

Never Summer

Fanatic

Hydroponic

Typhoon

TripleEight-deepcover launch-Lilly Erickson-action-2024_004

Protec

Amplid

Amplifi

Black Diamond

Rossignol

ROXY

Karakoram

Jak Pietryga-Switch Varial Heel-Southbank-D76V8249

Greenbush

Jucker Hawaii

Stutgart 2022 Garden Experience @valerie.friederike

Picture Organic Clothing

Mellow Sea

Flux

Vans

Euroglass

Homeboy

Pyzel

LOST

Thirtytwo

Equip SUP station, credit Samuel McMahon

Dakine

és

Globe

Taaroa

World Industries

Drake

Flow

Cool Shoe Corp.

Saxx

Ozone

Curfboard

Rojo

SIC

https://www.boardsportsource.com/?p=102385&preview=true

Head

Lokahi

Appletree

Jobe

Head

Basque Country Surf S/S 22 Surfboards Preview

Basque Country Surf Company

Billabong

Armstrong

K2

Lightning Bolt

Korua

CÉBÉ

Naish

Oceanstories for Surfaddicts - the Cine Mar - Surf Movie Night

Rusty

Jobe

L1

Spark 21/22 Splitboard Hardgoods Preview

Spark R&D

JONES

Element

XTRATUF

HO18_Snow_TogetherForever_RawFiles_Euro_Thumbnail

Rome

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