REKD Protection SS21 Skate Helmets & Protection Preview

Brand: REKD Protection
Interviewee: Toby Dray

Has the coronavirus and lockdown had an impact on demand for protective equipment?
We have seen a spike in sales for helmets and protective gear, which corresponds to the spike in sales we have seen across the entire action sports category. With enthusiasts making the most of the limited exercise time during the lockdown and looking to get out on their boards, bikes, and other sports, we’ve seen an increase in the demand for protective gear.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Luckily, we have had very few delays and a lot of our 2020 production arrived before the lockdown. With our production factories safely returning to work, we don’t foresee any delays getting our 2021 production well underway and delivered on time.

What are your main price points for next season in helmets, pads, protectors?
All of our price points will remain extremely competitive in the market, it’s one of

How is skate participation developing and how important is protection to new riders?
We are seeing an increase in participation in the sport, and other sports, which is a brilliant thing to see. Protection is very important for all riders especially newcomers to the sport. We will always aim to provide the highest quality products at affordable prices, catering perfectly to those looking to get into the sport as well as providing the equipment for.

What are your main stories in terms of protective technologies for 2020?
The launch of our Energy foam has been a great success for us, and we have seen brilliant results from the material. Our Energy foam is a non-Newtonian material that stiffens and becomes rigid during an impact but is flexible in its natural state. This material gives some incredible results, we’ve seen our Energy foam dispersing up to 75% more impact energy during compared our standard high-density impact foam, which is already a great defender during an impact.

How are you communicating safety certification and is it a must-have?
We will always ensure our products are certified to a test standard if required. Safety certificates are essential for helmets and we will always produce helmets that

Do your protection products cross over into other sports?
Absolutely, our helmets are a key component of a variety of action sports.

Which technical features are you the most proud of in your protective gear?
We’re very proud of our Energy Foam results and are keen to push this technology into more of our product range and continue its growth in the protective market. Whilst our standard foam provides superb protection results for riders of all abilities, it’s great for us to be able to cater to those truly extreme athletes out there and be able to provide them with protective gear that can really handle whatever they can throw at it.

What impact technologies in helmets are you incorporating?
Currently, we are sticking with the tried and tested EPS. However, we are constantly researching, developing, and exploring new materials and technologies to better perform against impacts for our future products.

Are there any crossover technologies from other sports?
With commuting on boards becoming more popular, there is scope for some technologies from cycle helmets to break into the market and add some value to commuter style helmets. This could be lights or reflective properties on the helmet. Safety will always be paramount and if a technology arises in a different sport that suits the protective category of another sport, we will be keen to explore and look down that avenue

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Ultralite In-Mold Helmet

Ultralite has easily become our flagship helmet. Its super lightweight design makes it a dream to wear, and our unique mold makes for a very comfortable fit too.

REKD Protection Ultralite In-Mold Helmet Black

RRP £39.95 / €49.95

Elite 2.0 Helmet

Our original Elite helmet was our base model and proved to be a huge success, enabling us to progress to where we are in the protection market today. Our Elite 2.0 builds on those foundations and is now an even better model, with an improved fit and still maintaining the high quality build the market has come to expect from REKD helmets.

RRP £29.95 / €34.95

Energy Ramp Knee Pads and Pro Ramp Knee Pads

Our Energy Foam has proven itself in the market for providing users with some incredible impact protection. Adding this foam to our best-selling knee pads was an obvious choice, and both our Ramp Knee Pads and Pro Ramp Knee Pads are easily becoming renowned in the protective market.

Energy Ramp Knee Pads RRP: £29.95 / €34.95

Energy Pro Ramp Knee Pads RRP: £39.95 / €47.95

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Loaded Boards

Oxbow

Jim Frazier, Senior Vice President, Global Marketing at PrimaLoft

Black Diamond

DC

Tom_Tramnitz_Kitzsteinhorn_MRohrbacher23_29-2000x1334-c7a552f6-e705-4541-81b4-32389254c899

Nitro

Dakine

Spektrum

Northwave

Stewart Surfboards

JONES

Etnies

Iriedaily

Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot

Bliz

Kevin Klemme_Tail Drop_Photo by Alex Hancak

London Surf Film Festival Vans LS/FF Line up Announced

Blue Soup

Spektrum

Connelly Skis Inc

Raen Sunglasses

Bote

Smith Optics

SIC

NSP

Aloe Up

Volcom Abandoned Playground Collection 2 Skate Urban 90s Fashion Military Sportswear

Cool Shoe Corp.

O'brien

Northwave

Brixton

Dragon Sunglasses

Telos

Dakine

Evoc

Sooruz

Aphex

Dewerstone

Jobe

Head

Moai

Quiksilver

Thrust Glassing Portugal Simon Anderson Biography

SB_LI_2019_Lifestyle_Catalog_BananaSuit_4_RGB

Sun Bum

Smith

ACTION_2_Nahia Milhau - by yassin erraya

Sooruz

Bonfire

Got Bag

EMERICA

Loaded

Triple 8

Picture Organic Clothing

C-Skins wetsuits

JONES

O'Neill

Brethren Apparel

ROXY

Quiksilver

Endeavor Snowboard

Pyua

Manera

Nelly - hardflip Southbank 2014 - photo by Sam Ashley

Saint Denim

Red Bull SPECT

K2

Arbor

TSG

Flux

Fatstick

O'Neill

Indiana

Black Diamond

Hurley

Bataleon

Sandbox

West

O'Neill

Globe

Vans

Black Diamond

Reef

Klean Kanteen

RED EQUIPMENT

DC

Fjell

Saxx

Slide

FAM

Reedin

Fallen

Dupraz

Penny

Amplifi

North Kiteboarding

Alder

Rossignol

Town and Country 2022 Surfboards Preview

Town & Country Surf Designs

Boa

Adidas

Imagine Surf

2019_Brand_RowleyVs_Sturt_5050Grind_Scan

Typhoon

Forum Snowboards Preview

Peter Lynn Kiteboarding

Miller Division

Sroka

VonZipper Sunglasses

Bollé

Colour Wear

Dakine

Protest

Rhythm

JONES

Volcom

Airush

Soul Waterman

ROXY

Rome

Von Zipper

es

Nitro

The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

Rip Curl announces Global Deal with ADCL

Red Bull SPECT

Vimana

TSG_Jeremy_Rohrer_by_Jonas_Gasser_WEB-081

TSG

Rip Curl

Burton

Gogglesoc

JONES

VAST

The epic lesft of North Narrabeen will welcome the world's best surfers for the second stop of the upcoming Australian leg of the WSL Championship Tour.

Gath

Goodboards

Solite

Zeal Optics

Typhoon

Oakley

JEAN-LOUIS RODRIGUES ELECTED PRESIDENT OF EUROSIMA

Plum

TOPO DESIGNS

Picture Organic Clothing

Lightning Bolt

Spect

Sroka

XTRATUF

Rad Air

Sole Tech’s Bas Janssen - Photographer, Rob Rouleaux

Surf Logic

JONES

One the cover: Amplid Founder Peter Bauer. Photo by Manue

Firewire

Dragon

Hurley

Gath

Red Paddle Co

Anomy

NCHE

F-ONE

Takuma

Madrid

Cotopaxi

Bonfire

Ohana

Panda Optics

Dakine

Hydroponic

Sessions Announces Addition Of Snowboarder Ethan Morgan To the Team

NilsArvidsson_CH_FirstLayer_2Z7A5117_MattGEORGES_MattGEORGES

EMERICA

Fjell

Hurricane

ELEMENT BARCELONA featuring the FREDITANO PROJECT

Borealis

Out of it

Himaya

Gaastra

Airhole

Barts

Iriedaily

Goodboards

Prism

Recco

Body Glove

Flow

PLOUGERNEAU MANERA 2021_Credit_Matt Georges

Naish

Goodboards

ION

Nitro

[From L_R] Carissa Moore, John John Florence, Italo Ferreira, Tyler Wright, and Ryan Collinnan at Newcastle Cup pres by Corona press conference_Credit WSL_Dunbar

Markku Koski and The Vufo - Shot by Harri Tarvainen

SHRED

Pacsafe

Announcing the Slowtide Creative Canvas Art Contest

Crazy Foil

Nidecker

New Environmental Action and Initiatives Director, EMEA, Patagonia, Beth Thoren

Grassroots

Mammut

Vibram

Boa

MIZU

Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

Slash snowboards

Tahe

MATTA header, photo credit @tomasloureiro_

Flow

Bataleon

Rusty

Head

S1 Lifer Skateboard Helmet Eric Dressen FS Grind

S1 Helmets

Billabong

FWD Apparel

Norden

Euroglass

Sun Bum

X Games Norway 2019 YouTube Facebook Twitter ESPN App Stream

MVT452_A_LASSEN3LXPOREJKT_ALLUREBLUE-BLACK_2

Picture

Primus

Eastpak

Ride

Evoc

DSC_5961_TIDAL-ArtShow-2018_LaaxSwitzerland_LowRes

Hilx

Eleveight

TOPO DESIGNS

AW25 LATOK ALPINE GTX HERO - EXPIRES SEPT 2027

Rab/equip

Anomy SUP

Tahe

Nidecker

Arbor

GoldCoast

K2

Sandbanks

Korua

Lightning Bolt

Looking Sideways episode 100a&b. Danny MacAskill & Nicolas Muller. Photos by former SOURCE art director, Owen Tozer

Salomon

Slingshot

Stance

Suenyo

Oakley

Cool Shoe Corp.

Lightning Bolt

Spy

Gara Split

ROXY

Rossignol

David Pitschi joins YES. : NOW : Nidecker group

Aqua Marina

Voited

Dewerstone

Rossignol

DB

PATAGONIA

Indiana

Arbor

Von Zipper

Wave Hawaii

Globe

SIC

SoftdogSurf

Quiksilver

DAYTRIPPER MIPS HELMET KINGDOM BLACK TONAL - SECTOR SNOW GOGGLE - 3

Dakine

Aphex

Salomon

Matt Liddle - Passenger General Manager US (1)

Rossignol

SP Bindings

Hike Bike Paddle Challenge, Youth Adventure Trust

REKD

Skiffo

DC Shoes

Nidecker

9 Beaufort

Ripcurl

Penny

Rossignol

TakeActionThisBlackFriday-shotTimDavis.105822

ROXY

JS Industries

Airblaster

Flux

Helinox

Drake

BRIGHTxSEEK_PRESSE_CONRADBAUER (2 von 26)

DC

Nitro

Loubsol

Saxx

Helloid

Element

Oakley

Protest

West Wetsuits

Borealis

Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.

Spinera

Eleveight

Hurley

Island Tribe

Clew

X-Winger_24_Sardinia_PhilipMackenbrock__LOC2232-wp

JP Australia

Hours is Yours

West

Nikwax

Arbor

Mistral

NSP

DB Longboards

Nitro

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REKD Protection SS21 Skate Helmets & Protection Preview