REKD Protection SS21 Skate Helmets & Protection Preview

REKD Protection SS21 Skate Helmets & Protection Preview

Brand: REKD Protection
Interviewee: Toby Dray

Has the coronavirus and lockdown had an impact on demand for protective equipment?
We have seen a spike in sales for helmets and protective gear, which corresponds to the spike in sales we have seen across the entire action sports category. With enthusiasts making the most of the limited exercise time during the lockdown and looking to get out on their boards, bikes, and other sports, we’ve seen an increase in the demand for protective gear.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Luckily, we have had very few delays and a lot of our 2020 production arrived before the lockdown. With our production factories safely returning to work, we don’t foresee any delays getting our 2021 production well underway and delivered on time.

What are your main price points for next season in helmets, pads, protectors?
All of our price points will remain extremely competitive in the market, it’s one of

How is skate participation developing and how important is protection to new riders?
We are seeing an increase in participation in the sport, and other sports, which is a brilliant thing to see. Protection is very important for all riders especially newcomers to the sport. We will always aim to provide the highest quality products at affordable prices, catering perfectly to those looking to get into the sport as well as providing the equipment for.

REKD Protection SS21 Skate Helmets & Protection

What are your main stories in terms of protective technologies for 2020?
The launch of our Energy foam has been a great success for us, and we have seen brilliant results from the material. Our Energy foam is a non-Newtonian material that stiffens and becomes rigid during an impact but is flexible in its natural state. This material gives some incredible results, we’ve seen our Energy foam dispersing up to 75% more impact energy during compared our standard high-density impact foam, which is already a great defender during an impact.

How are you communicating safety certification and is it a must-have?
We will always ensure our products are certified to a test standard if required. Safety certificates are essential for helmets and we will always produce helmets that

Do your protection products cross over into other sports?
Absolutely, our helmets are a key component of a variety of action sports.

Which technical features are you the most proud of in your protective gear?
We’re very proud of our Energy Foam results and are keen to push this technology into more of our product range and continue its growth in the protective market. Whilst our standard foam provides superb protection results for riders of all abilities, it’s great for us to be able to cater to those truly extreme athletes out there and be able to provide them with protective gear that can really handle whatever they can throw at it.

What impact technologies in helmets are you incorporating?
Currently, we are sticking with the tried and tested EPS. However, we are constantly researching, developing, and exploring new materials and technologies to better perform against impacts for our future products.

Are there any crossover technologies from other sports?
With commuting on boards becoming more popular, there is scope for some technologies from cycle helmets to break into the market and add some value to commuter style helmets. This could be lights or reflective properties on the helmet. Safety will always be paramount and if a technology arises in a different sport that suits the protective category of another sport, we will be keen to explore and look down that avenue

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Ultralite In-Mold Helmet

Ultralite has easily become our flagship helmet. Its super lightweight design makes it a dream to wear, and our unique mold makes for a very comfortable fit too.

REKD Protection SS21 Skate Helmets & Protection

REKD Protection Ultralite In-Mold Helmet Black

RRP £39.95 / €49.95

Elite 2.0 Helmet

Our original Elite helmet was our base model and proved to be a huge success, enabling us to progress to where we are in the protection market today. Our Elite 2.0 builds on those foundations and is now an even better model, with an improved fit and still maintaining the high quality build the market has come to expect from REKD helmets.

RRP £29.95 / €34.95

Energy Ramp Knee Pads and Pro Ramp Knee Pads

Our Energy Foam has proven itself in the market for providing users with some incredible impact protection. Adding this foam to our best-selling knee pads was an obvious choice, and both our Ramp Knee Pads and Pro Ramp Knee Pads are easily becoming renowned in the protective market.

Energy Ramp Knee Pads RRP: £29.95 / €34.95

Energy Pro Ramp Knee Pads RRP: £39.95 / €47.95

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Thomas Delfino   Credit-David Malacrida www.elmerjack.com
EUROSIMA Beach Party Seignosse Surfing
DC SNOWBOARD BOOTS-1_0001_DC Snowboard Boots

DC

Millie.White
NSP 2021 SUP Preview

NSP

dB Big Wig Eric Bascle
FW Fredi
Boa FW20/21 Snowboard Boots

Boa

Gnu 2022/23 Splitboarding Preview

GNU

Muska Titus Germany
logo JD Sports
Davide Rossetti, Northwave GM
VF Corp Nicole Otto, North Face GVP
The Riders Lounge
Rock A Rail
WSF dates
Picture- source to product chain
MarketIntelUK
Screenshot 2019-03-01 at 07.02.38
Vissla athlete Gatien Delahaye (FRA) in Ericeira. Credit WSL_Poullenot
K2 FW20/21 Snow Helmets

K2

Forcefield Protection logo
DEWTOUR x Fuel TV
ANTONY-LOPEZ-BS-FLIP
elooa header
Arbor Ohio 2021 Poehlein
An #itsgreatoutthere activity with Hej främling - Hey stranger - Sweden_Credit_Bjorn Arnemo
POC 2022/23 Snow Goggles Preview

POC

Action Sports podcast SOURCE HMT
Drone of The Wave Site, credit Nick Hounsfield
Burton's Franck Waterlot
MarketIntelUK
Snowtrax Ski Slope
AKAW! LOOKBOOK.
X Games fan experience app
Tony Alva story
K2 Snowboards 2023/24 Preview

K2

Nathan Florence x FCS
Surf for Tomorrow, episode 7, It's more than surf
iara_dominguez_san_sebastian_billabong_84
Wavegarden Cove Urbnsurf Melbourne Surfing
K2 2022/23 Snowboard Boots Preview

K2

Landlocked swiss surf_ Valentin and Esteban
Columbia Sportwear Company
DC 2023/2024 Women's Outerwear Preview

DC

686 Founder Mike West with the Hydrastash
Jake Wooten x etnies
'Black Out' Friday Paris Truck Co
larry mabile
Kevin Backstrom c.Will Radula Scott
Vissla Upcycle contest
Tom Penny eS
Bright-Tradeshow’s-Official-Opening-Party-–-Berlin
SKTWK 2019, Real Street. Photo cred Dennis Scholz
ACM Elements
Goggles for Docs
Adidas Logo
SP 2022/23 Snowboard Bindings Preview

SP

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FIS LAAX open
Surf Hardware International Kanulock
GoPro-Logo
Solite Innovations x Surfcloud
VF Corp
Dillon OJO
BOA_LFS

Boa

Arbor-Skateboards-Shot-By-Matt-Smith
es heelyes
Hamburg_Saltwater Shop_Photo Credits Antonia Siebeneck
The Riders Lounge logo
LSFF Gerry Lopez
Quiksilver festival
Putsburough - Credit - Rob Tibbles
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EuroSIMA waterman's ball
World Rookie Tour 2022 dates
Citroen Berlingo x Rip Curl
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WSL Surf Ranch
Royal Wedding Surfers Against Sewage
Fallen Footwear
supra
LSFF Full house header
Jack Freestone x Ion
DC S/S 2022 Women's Streetwear Preview

DC

Ed Leigh- Arcade Belts
SCOTT HARGREAVES JOINS WORLD SURF LEAGUE (WSL) AS COMMERCIAL DIRECTOR
Finals, Emily Rothney by Hannah Bailey
16x9 heart supply
FE2CDAF5-9E1E-40F7-A13F-E2671B9DC384
Island_Snowboards
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Soöruz Ocean Project 2nd Life Program Wetsuit Neoprene Recycle Black Is Green BIG Naturalprene Yulex
Arbor 2023 Surf/Skate Preview