Jones Mens Outerwear 2023/24 Preview

Brand: JONES
Interviewee: Martijn Linde - Jones VP of Softgood

What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?

A lot of new people entered the sport in the past few seasons and they are figuring out how to dress better. It doesn’t take long to realize that lighter gear allows you to go further and faster and if you choose the correct layering, with more comfort. For 23/24 we really focused on building products that work well in a system for light and fast touring missions. At the same time, we really focused our insulation offering to fit well within those systems.

What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?

The Dark Start Recycled Hoodie adds active, synthetic insulation to our product line. Our most breathable insulator at 20CFM, the Dark Start is a packable stretch hooded jacket made with 100% recycled ripstop material and a 100% recycled airflake insulation.

What new colours / prints are you introducing?

We added a timeless Sunrise Gold to the lineup, and recolored a great all over, mountain print by RP Roberts.

Any *NEW* technical stories with regards to fabrics and materials?

The Dark Start Recycled Hoodie is a unique combination of stretch, breathable, synthetic insulation, in a puffy, packable silhouette. All materials and insulation is 100% recycled.

What are your top marketing stories for 2023/24? This will help us to put some focus in the right place.

The Dark Start Recycled Hoodie

Outerwear Best Sellers/Hero products

Dark Start Recycled Hoodie

The Dark Start Recycled Hoodie is a dynamic insulation layer designed to keep you dry and warm when moving fast in the mountains. It’s made with a 100% recycled polyester face fabric and insulated with 100% recycled synthetic airflake insulation that retains its warmth even when wet. This stretchy and super breathable jacket is the perfect mid-layer for variable weather days.

Jones_mens_dark_start_hoodie_sunrise_gold

Shralpinist Stretch Recycled Jacket

The Shralpinist Stretch Recycled Jacket is designed for hard charging mountain explorers who’s daily adventures require a storm proof shell that’s as comfortable as it is functional. It’s made from 100% recycled three-layer 30K waterproof / 30K breathable four-way stretch fabric that’s soft-to-the-touch and offers supreme protection without ever feeling restrictive.

Jones_mens_shralpinist_jacket_dawn_blue

Shralpinist Stretch Recycled Bibs

The Shralpinist Stretch 3L Bibs are designed for motivated mountain explorers who need a storm proof bib that’s designed for dynamic movement. The bibs are made from 100% recycled three-layer 30K waterproof / 30K breathable four-way stretch fabric that’s soft to-the-touch and offers supreme protection to keep you warm, dry and moving at maximum efficiency through any terrain.

Jones_mens_shralpinist_bibs_dawn_blue

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