Blue Soup surf

Brand Profile: Inflation Vest Brand Blue Soup On R&D With World’s Finest Big Wave Surfers

Blue Soup are manufacturing inflation vests as worn by British big wave surfer, Andrew Cotton. Cotty has been part of the team since day one and with other watermen including Garrett McNamara, Nicole Pacelli and Lucas Chianca putting the product through its paces and giving it their stamp of approval, SOURCE thought it high time we caught up with the people behind the brand.

Blue Soup surf

Please give an overview on how and why the company began?
Blue Soup Equipment have been producing the Inflation UP Vest for 2 years and it went on general public sale at the start of the 2018 Big Wave season after having been put through its paces by some of the world’s top surf and water athletes including Garrett McNamara, Nicole Pacelli, Lucas Chianca and Britain’s very own number 1 big wave surfer Andrew Cotton, who as part of the company and has been with us from the beginning assisting with the development of the UP Vest. The UP Vest is a close fitting water sports floatation aid, originally intended for big wave surfers/surfers, but, as with all new product design it soon became apparent that we needed to adapt it based on enquiries from other water sports athletes. So in early 2019 we launched the S-UP Vest for Stand Up Paddle boarding and foil-surfing and later in 2019 the new W-UP Vest will be launching for those involved in windsurfing and kite surf.
The core aim of the UP Vest range was to produce a device that would help get the wearer to the surface rapidly if needed, but, it was also incredibly important that it was available to every level of user both in ease of use and affordability.
The UP Vest is so comfortable, light weight and flexible that it is suited for virtually all water sports activities at any level of participation.

Who is on the management team, and what are their backgrounds?
Blue Soup is owned and managed by a very small team, Co-Founders Mark Rees and Nick Sharpe and Nina Rees. Both Mark and Nick are former British Servicemen (Royal Marines and Royal Army Air Corps) and have utilised their experiences and attention to detail in delivering the product range to market whilst taking on the advice and expertise of those who have chosen to work with us.

Blue Soup surf

How has the product developed in recent years?
Blue Soup‘s intention was always to manufacture the UP Vest in the United Kingdom where the design and manufacturing process could be closely monitored. Undoubtedly the most crucial element of the UP Vest is the inflation system which is made by our manufacturing partner SEASAFE Systems, a company with over 50 years experience in producing life jackets and sea safety equipment. The result is that the UP Vest is now manufactured entirely in the UK utilising virtually all UK manufactured industry standard components.
The UP Vest’s high performance inflation system is composed of multiple manually activated inflation heads and combined with an overpressure and dump valve in a design that exceeds the industry standard requirements for a floatation aid. The inflation system has approximately 100n of buoyancy and is designed to rapidly inflate at depth and get the wearer to the surface as quickly as possible in a head back position.
The outer material is a lightweight, super flexible 4- way stretch fabric usually used in the production of contact sports clothing and is usually seen on the rugby pitch or American football field and it can be produced in any colour or design, especially useful for any co-branding with distribution partners or for specific events where sponsors logos, numbers or the athlete’s names can be added.

What sets you apart from your competitors?
Everybody is entitled to be safe in their water sport of choice and shouldn’t be excluded by price or availability, unlike the major brands we can provide an affordable product without impacting on manufacturing standards. Blue Soup has a close relationship with all of our customers and re-sellers and actively encourages them to talk with us and offer feedback. We value their support and input. Everyone that owns an UP Vest becomes part of the Blue Soup Family. The RRP is £395.00 for a 2 Pull UP Vest and £495.00 for a 4 Pull UP Vest.

Who’s on your athlete team and how are they helping to push the brand?
We have been incredibly fortunate to have had the world’s best water sports athletes around. Andrew Cotton has been part of the team from day one and is an invaluable member of the Blue Soup team. Alongside Cotty, we have been honoured to be working with Garrett McNamara, Nicole Pacelli, Dany Bruch, Ian Cosenza, Grant ‘Twiggy’ Baker and Rodrigo Koxa who have acted as brand ambassadors for us to raise the profile of the UP Vest.
We have supplied bespoke UP Vests to Red Bull and their athletes (including Kai Lenny, Lucas Chianca, Carlos Burle, Justine DuPont), Obsession Surf, Oxbow, Magma Kitesurf, YUKI BRAND and Praia do Norte.

Blue Soup surf

What other marketing are you running?
Our marketing, until now has been solely online via Social Media, website and our Ambassadors activities. Recently we co-sponsored The Tonn Mor Doolin Surf Festival.

Why should retailers sell your brand?
As mentioned we are a small brand but with big ambition and we wish to work with re-sellers to not only build our brand with them. Relationships are important to us and we offer a more personal approach. We can develop the UP Vest in any design and colour to match a re-seller’s brand – this makes us unique and we very are happy to discuss individual requirements.

Brand Previews


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ION

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Gul

Roxy 2020 S3 PREMIERE LUTTON
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DB

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SIC

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Cobra 40th anniversary book
SummitOfMyHeart
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GNU 20240313_stell_ccummins_0688

GNU

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sisstr
Picture-ORagnic-Clothing
ISPO
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Gul

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BIC

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K2

Rollin'stoke Sly_Skate_
cbdmd
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Psd

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Mayori header
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Portugal-764x450
WSF General Assembly in Belgrade, Serbia
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Longboard GooseChase vol 1
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SIC SS24 Foil Preview

SIC

CLWR
Rip Curl Gromsearch 2021
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Freeride World Tour 2020 FWT20 Calendar Dates Snowboarding Competition
Wheelhouse Boot
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8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark
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RRD

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Photo Red Bull
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MMI_Hefter_Markus_hr_1269_H1
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SP

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VF Corp
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SKTWK 2019, Real Street. Photo cred Dennis Scholz
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Pleasure mag ENG print
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Risto TEDx Talk
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x5
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2022 International Report on Snow & Mountain Toursim
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Scott Keating & Craig Smith Mizu
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Header 2022
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From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.
Trip Roulette ep3 header
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DNA_TEAM_RIDER_EXCLUSIVE header
Voited Knowvember
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PICTURE
French
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STX

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686 FW20/21 Women's Outerwear

686

Cestari, Maui 2018
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ORTOVOX FW20/21 Technical Snow Backpacks
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Anne Cavassa, PrimaLoft President
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FW

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DUER Outdoors
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Volcom Loose Trucks Tight Lines
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Digital academy
Globe ReGrowth Program
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EPIC balance boards header
Market Intel Germany
Yearning For Turning vol.9
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VF Corp
Dakine Wetsuits, Termal Hex
Jamie, Watershed
Foamlife header
:QUIKSILVER, ROXY and DC SHOES go to Direct / Agency distribution in Finland
SNOW PEAK_1
Nitro x Swiss Press Release Image
16x9 Herm Burnside
Oltco - Clean Breaks
Screenshot 2019-02-19 at 14.40.03
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MarketIntelAustria
elooa_splitboard-base-camp_oberstaufen_051_loRes_Logo
Adidas Q2 results
Drone of The Wave Site, credit Nick Hounsfield
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ABS Snow Safety 2023/24 Preview

ABS

Mick Fanning. Photo WSL
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logo JD Sports
EUROSIMA
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'All the Best' Coffin Design Jacket
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Arbor 1995, First Snowboard
VF Corp
Sounds Of Surfing SOS Molécule Nazaré Big Wave Surfing Quiksilver Pro France Documentary Series
Rip Curl Italy
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Vans Shop Riot series is back for its 11th consecutive year.
Aphex header
DC FW20/21 Women's Outerwear

DC

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vans x tony hawk
Julia modelling One World
Screenshot 2019-02-01 at 14.31.47
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Onsnow Winter Pro
FIS Games
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Graystone lessons. Photo Sam Eckersley
Vans Ducty Tape. Photo HMT
Outdoor Trade Show 2023
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DC

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Starboard 2026 Wings 9.1.25-6466 (1) (2)
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FW

NSP Daniel Surf LTD
Yow 2023 Surf/Skate Preview

Yow

NSP-SURFBOARDS-4

NSP

MarketIntelUK
HOMEBOY Color Skates x Nike SB
DEWTOUR x Fuel TV
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Outdoor_Markt_Awards_2019
Globe Matt Hill SOURCE Big Wig 102
WSL 2019
Bataleon 20 year celebrations header
WSL Champ Gabriel Medina x Rip Curl
Pierre Rollet portrait  photo©surflogic
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SOURCE Issue 121
Norden Brand Profile3
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Render Standard facility
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Leon Glatzer1
2021 Most popular sports by country
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PJ Gustafsson by Mike Goodwin(Method Mag)/@boilingdenim
686 FW20/21 Men's Outerwear Preview

686

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World Rookie Tour 2022 finals
Captain Fin Co. logo
WSF
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Hintertux, Austria Entrance
Surfdome STOKE Certified Sustainable Tourism & Outdoors Kit for Evaluation Harana Surf Resort Philippines Competition
Spain
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1 - La Clusaz. Getting busy as the clouds clear on day 1
WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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Royal Wedding Surfers Against Sewage
Tours shop
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POC

Patagonia European Worn Wear Tour truck
VF Corp
MEO Portugal Pro
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Arcade Belts Adventure Belt Products
The epic lesft of North Narrabeen will welcome the world's best surfers for the second stop of the upcoming Australian leg of the WSL Championship Tour.
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An #itsgreatoutthere activity with Hej främling - Hey stranger - Sweden_Credit_Bjorn Arnemo

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Columbia Sportwear Company
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Dominik Wagner by @mattgeorges
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Shops 1st try
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Matt Liddle - Passenger General Manager US (1)
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Matthijs Visch, credit Eva Roefs
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FW 2023 Great Outdoors Preview

FW

Internet Fusion
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NSP

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DC

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FW

…Lost Enterprises Forms Partnerships With Distributors SurfCloud & Boardtech
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WSL Postpones events through June
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GLOBE
YES-2020

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International Report on Snow & Mountain Tourism report 2022
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MDS

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FCS

s2l11
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GNU

Rock A Rail
Troy Sicotte Columbia
justin_coretown_6850_2
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F2

Tube
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Freeride World Tour
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SIC SS20 SUPs

SIC

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VF Corp
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1 Orange county convention centre, Orlando, home of Surf Expo
TSG_wing-foil_all_terrain_helmet

TSG

VF Corp
WSL HAwaii
16x9 heart supply
SI8_4379 (1)

SIC

NSP 2021 Surfboards Preview

NSP

Lightning Bolt festival
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2. WIPPER 2.0 action

wip

TSG 21/22 Goggles Preview

TSG

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FW Catalyst. Credit: Dom Daher
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ThirtyTwo 2023/2024 Snowboard Boots Preview

32

NSP 2021 Foil Preview

NSP

MOTORCYCLING + SKATEBOARDING THROUGH UNITED STATES AND EUROPE
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SAXX
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Offline Nitro Snowboards Movie Red Bull Interview Snowboarding
BN3TH
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686 SS21 Great Outdoors Preview

686

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SPY+ FW20/21 Goggles

Spy

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DC

Rietveld Free Your mind
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Heroes
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Debut Surf School
life_TSG

TSG

Fallen
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Cover
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TSG

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TSG

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SI8_4371-2

SIC

SOURCE
Reell Reichenbach_
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Yes

WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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FASE-Title
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HF 30th Anniversary
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