FWD Apparel 2023/2024 Men's Outerwear Preview

FWD Apparel 2023/2024 Men’s Outerwear Preview

Retail Buyers Guide:  FWD Apparel 2023/2024 Men’s Outerwear Preview
Brand:  FWD Apparel
Interviewee: Rena Umek, Marketing Manager EU / INTL

What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
Overall theme: _future_wild. FW Apparel designs high-performance apparel with a newschool philosophy. Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future. We embrace board sports culture, the culture of trend-setting, artistic innovation, and individual expression. We embrace this culture as a unifier of people from different backgrounds and places. This is the future wild.

What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?
Manifest and Catalyst product families still leading the way, with new colourways and fabrics.Most important are (1) Manifest 3L Jacket & Pants, (2) Catalyst Fusion Jacket & Pants, and (3) Catalyst 2L Insulated Jacket & Pants. 

What new colours / prints are you introducing?
23.24 colour story (gender neutral): introducing an updated colours to complement & refresh our previous collections. From Green Tea & Emerald Green to Trash Pink, Wisteria, Sulfur and On Fire. Newness on the print side is the Root Overshirt, a heavyweight fleece with the look, feel and warmth of brushed wool, minus the weight. 2 colourways: black/stone and birch/forest green. (Unisex product)

Any *NEW* technical stories with regards to fabrics and materials?
We believe quality is sustainability. By focusing on durable materials which are fit for purpose we make products that last and keep out of landfills. We seek continuous improvement by incorporating innovative materials with sustainability at their core. Our products are designed to last, standing up to rigorous use in alpine environments. Conscious of the fact that the textile industry is dirty and polluting, we strive to make it as clean as possible by following our own set of rules. The recycled fabrics ratio on the collection is getting higher. We are stocked to have more and more products featuring almost recycled materials, from the main fabrics, insulation, linings, and zippers. For you to not only look good but also feel good.

What are your top marketing stories for 2023/24? This will help us to put some focus in the right place.

  1. Brand campaign Outdoor journey: _future_wild ongoing series of films and lookbooks documenting journeys through the outdoors
  2. Sustainability: Certified B Corporation, Repair program, 1% for the Planet
  3. Product series highlights
  4. Ambassador Program

Outerwear Best Sellers/Hero products

MANIFEST 3L

MANIFEST 3L

The Manifest 3L Jacket is the ultimate mountain shell. Using only our highest quality zips and fabric, the garment dependably repels snow, rain and wind—thanks to the Dermizax™ 20K/20K membrane—keeping you happy on the inside, no matter what’s happening outside. The new construction makes it lighter and more breathable. The silhouette is freshly streamlined, with emphasis on comfort and freedom of movement. This 3L shell strikes the ideal balance: it’s lightweight, yet robust and technical to thrive during high-alpine exploration.

Catalyst Fusion Jacket - WPS

Catalyst Fusion Jacket – WPS

The Catalyst Fusion Jacket brings newschool vision to the iconic 3-in-1 jacket solution. Enjoy the ultimate in versatility. On the mountain, choose the best outfit for the conditions. When it‘s time to hit the town, the inner jacket strikes the right chord. The garments take inspiration from workwear; Ripstop integration protects against abrasion and tear and generous pocket space allows you to stash all you need for the day. The garment’s durable character is complemented by a lightweight 2.5L construction, a soft hand-feel and water repellent zippers (YKK). Featuring recycled yarn and insulation for you to not only look good but also feel good.

Catalyst Insulation Jacket & Bib -  WPS

Catalyst Insulation Jacket & Bib –  WPS

The classic Catalyst 2L Insulated Jacket gets a makeover for this season: its regular cut is streamlined to emphasize freedom of movement, so you‘ll stay fluid and comfortable through a full day of riding at the resort. Its awesome waterproofing and breathability is complemented by toasty warmth, thanks to Primaloft® insulation made from 80% post-consumer recycled content. Newschool expression meets premium technicality. (new colours: Emerald Green & Trash Pink)

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Wandering Workshops Lesley McKenna
Sublimations art exhibition May 2022
Nidecker x Layerise
Gray Thompson FW Apparel
18-04-14_WRF_2018_5127_photo_by_Gustav_Ohlsson_Fynn-Bullock-Womble_lowres_
MarketIntelFrance
Vans Three City Tour
Fuel TV header
BB Summer Jam Wakeboard event
MarketIntelUK
Protec_Gus Warbington shot by Pete Alport
France_QB HDV
Aleck header  Nunchucks c. Armanino
Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo
Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown
POW Gloves Team Movie 19-20
logo JD Sports
Johannes Ritter & Gregor Common Pally'Hi
TSG 2023/24 Goggles Preview

TSG

Wavegarden, Madrid
Screenshot 2024-01-06 at 18.00.34
VF Corp
NSP 2021 SUP Preview

NSP

Surf shop day
[header] Dickies Life x Hackney Bumps Community Group
Surf Park Summit 2022
ispo-logo 2
Forward header
vb1245533_Finisterre - Donegal - Lifestyle-67
Greyson and Dibi Fletcher wth their skateboard art
Nitro Snowboards has joined the European Outdoor Group
Photo courtesy of Pirate Movie Productions
Danny Way Frame
GNU

GNU

Blue Tomato, Chur
DVD Videos Volume 4 GRAB
Audi Nines 2022 header
Eliot-Brown
The Insiders Podcast
board shop day
Yann Horowitz Pride
G1030132
electric
JOB
Dragon Fall 2018
Black Lives Matter BoardSport Source Mag
elho is back_moon 4
Photo Red Bull
Sport Achat 2022
Reason x Snowboard Spring Break x TSA
Globe ReGrowth Program
Portugal Market Insight
Typhoon-Mens-Wetsuits-FW-1920
TSG Helmets SS20 Skate Helmet & Protection Preview

TSG

Multi-brand store in Milan
Patagonia Worn Wear
Owen Wright x Rip Curl
Go Foil
Big Wig Wilco + team
Columbia Sportwear Company
New to Surf Expo exhibition
Gerry Lopez Surf Technicians
16x9
Davide Rossetti, Northwave GM
Screenshot 2019-03-25 at 10.00.58
press release
image002
sisstr
SIC SS24 Foil Preview

SIC

ISPO Munich logo
Euroglass 2020 Foamie
OliGagnon-whistler-hannah_beaman-6
Black Diamond 21/22 Women's Outerwear Preview
Simon Anderson Surfboards shop
In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
VF Corp
Jamie, Watershed
SNo-Control-St-Antons-Max-Alber
Surfdome and POW
ARCADE Vol 2
Safety Shred Days 2019
Distribution change_Germany & Austria
ROJO_EDIT-37
DC S/S 2022 Men's Streetwear Preview

DC

STRT Jam
SOURCE front cover
ActionSportsJOB.com postings
Shapers Club Cardinal Surfboards-Hugo