FWD Apparel 2023/2024 Men's Outerwear Preview

FWD Apparel 2023/2024 Men’s Outerwear Preview

Retail Buyers Guide:  FWD Apparel 2023/2024 Men’s Outerwear Preview
Brand:  FWD Apparel
Interviewee: Rena Umek, Marketing Manager EU / INTL

What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
Overall theme: _future_wild. FW Apparel designs high-performance apparel with a newschool philosophy. Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future. We embrace board sports culture, the culture of trend-setting, artistic innovation, and individual expression. We embrace this culture as a unifier of people from different backgrounds and places. This is the future wild.

What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?
Manifest and Catalyst product families still leading the way, with new colourways and fabrics.Most important are (1) Manifest 3L Jacket & Pants, (2) Catalyst Fusion Jacket & Pants, and (3) Catalyst 2L Insulated Jacket & Pants. 

What new colours / prints are you introducing?
23.24 colour story (gender neutral): introducing an updated colours to complement & refresh our previous collections. From Green Tea & Emerald Green to Trash Pink, Wisteria, Sulfur and On Fire. Newness on the print side is the Root Overshirt, a heavyweight fleece with the look, feel and warmth of brushed wool, minus the weight. 2 colourways: black/stone and birch/forest green. (Unisex product)

Any *NEW* technical stories with regards to fabrics and materials?
We believe quality is sustainability. By focusing on durable materials which are fit for purpose we make products that last and keep out of landfills. We seek continuous improvement by incorporating innovative materials with sustainability at their core. Our products are designed to last, standing up to rigorous use in alpine environments. Conscious of the fact that the textile industry is dirty and polluting, we strive to make it as clean as possible by following our own set of rules. The recycled fabrics ratio on the collection is getting higher. We are stocked to have more and more products featuring almost recycled materials, from the main fabrics, insulation, linings, and zippers. For you to not only look good but also feel good.

What are your top marketing stories for 2023/24? This will help us to put some focus in the right place.

  1. Brand campaign Outdoor journey: _future_wild ongoing series of films and lookbooks documenting journeys through the outdoors
  2. Sustainability: Certified B Corporation, Repair program, 1% for the Planet
  3. Product series highlights
  4. Ambassador Program

Outerwear Best Sellers/Hero products

MANIFEST 3L

MANIFEST 3L

The Manifest 3L Jacket is the ultimate mountain shell. Using only our highest quality zips and fabric, the garment dependably repels snow, rain and wind—thanks to the Dermizax™ 20K/20K membrane—keeping you happy on the inside, no matter what’s happening outside. The new construction makes it lighter and more breathable. The silhouette is freshly streamlined, with emphasis on comfort and freedom of movement. This 3L shell strikes the ideal balance: it’s lightweight, yet robust and technical to thrive during high-alpine exploration.

Catalyst Fusion Jacket - WPS

Catalyst Fusion Jacket – WPS

The Catalyst Fusion Jacket brings newschool vision to the iconic 3-in-1 jacket solution. Enjoy the ultimate in versatility. On the mountain, choose the best outfit for the conditions. When it‘s time to hit the town, the inner jacket strikes the right chord. The garments take inspiration from workwear; Ripstop integration protects against abrasion and tear and generous pocket space allows you to stash all you need for the day. The garment’s durable character is complemented by a lightweight 2.5L construction, a soft hand-feel and water repellent zippers (YKK). Featuring recycled yarn and insulation for you to not only look good but also feel good.

Catalyst Insulation Jacket & Bib -  WPS

Catalyst Insulation Jacket & Bib –  WPS

The classic Catalyst 2L Insulated Jacket gets a makeover for this season: its regular cut is streamlined to emphasize freedom of movement, so you‘ll stay fluid and comfortable through a full day of riding at the resort. Its awesome waterproofing and breathability is complemented by toasty warmth, thanks to Primaloft® insulation made from 80% post-consumer recycled content. Newschool expression meets premium technicality. (new colours: Emerald Green & Trash Pink)

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FW FW20/21 Women's Outerwear

FW

MED_TOUR_MANERA23_00679_MattGEORGES
Betterpark Hintertux
Na-kel Smith and Jonah Hill
clarus logo
Screenshot 2020-06-01 at 11.40.26
finisterre ocean series
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The Snowboard Community Fund
In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
Gigi Rüf. Photo James North.
2022 International Report on Snow & Mountain Toursim
MarketIntelSwiss
16x9
London Calling
Loveletters, LGBT  Series 11
Dakota Servold
David Djité K2
Jamie, Watershed
Photo credit Julien « BINCH »  Binet https- www.instagram.com accounts login ?hl=fr&next=%2Fjulienbinchbinet%2F&source=follow
Snowboarding @ Battersea
1 - La Clusaz. Getting busy as the clouds clear on day 1
JJF on Electric
MarketIntelSwiss
Jetlpilot
House OF Vans Blue Dot Generation
Steph- WSL
Jack Freestone x Creatures
Bright
Slowtide CCC
Romain de Marchi with The Basic (YES)
#doitforpow
Finisterre Canoe
longboard classic 2023
Blonde logo
SP 21/22 Splitboard Hardgoods Preview

SP

Polyola Photo credit- ThouronJulien, Anglet_11 SurfPix
Kalama Performance Foilboards MANA Sarl Importer Europe Dave Kalama
DC 2022/23 Snowboard Boots Preview

DC

Mistral header
Rory Atton, dewerstone founder
Skateboarding Presents Brighton Zeuner
1 Jacket Required, located at the Old Truman's brewery on Brick Lane in the middle of Shoreditch, one of the world's leading fashion districts
National Snow Show 2022 Apres Pavillion
Screenshot 2019-03-13 at 12.19.22
ABS 2022/23 Snow Safety Preview

ABS

Z-Flex Black Hex skateboard
EuroSima 2023
Pill Base camp 2023
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1 Surf Expo is held at the Orange County convention center in Orlando
Rab's Down Collection Point in the UK
Airblaster
French Flag
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deep rest tour
Vans taps the creative mind of one of Malaysia’s up-and-coming artists for a vibrant new capsule.
Market Intel Germany
Portugal Surf Factory - Edu Garcia
Mark Held, EOG President, addressing delegates at EOS
Lee Ann Curren TRANSLATE World Premiere
Nike
Decathlon x Sicomin bio resins
Date change ISPO
19SNB5_MG_3155_SOC
index
Body Glove Logo SOURCE
POW-Euro-Summit-Florian-Breitenberger
Salty Crew new women's range
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Jones 23/24 header
Pura Vida Hectic
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