Osiris SS21 Skate Shoes Preview
Brand: Osiris Shoes
Interviewee: Brian Barber, General Manager
MARKET
How is the overall health of the European skate shoes market right now?
Seems fair as hard goods demand is up!
How has coronavirus impacted sales expectations in this segment?
Negatively in certain ways – mainly due to hesitation on re-openings.
How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
It has made us simplify the line a bit better and move to more of an at once sell in for next year!
MARKETING
What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
The theme is really in the color combinations and some cool graphic prints on both Low and High Tops! Even a COVID themed shoe will be available!
How are you serving the needs of retailers as more marketing shifts to digital channels?
Finding ways to create more digital content!
What general trends are you noticing in Europe right now?
Price Points and Chunky Sneakers!
DESIGN
What is THE skate shoe style retailers need to stock this season?
D3, Troma Icon, and Clone.
Which technical features are you the most proud of?
The comfortable insoles and upgraded materials!
What are the cuts, silhouettes and materials for this season?
Low cut blucher toe, and classic skate style High Tops!
BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should definitely order
NYC 83 CLK – Grey/Lunar/Eclipse
CLONE – Sweyda/Black/White/Blue
TROMA ICON – White/Sweyda
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