Barts SS21 Swimwear

Barts SS21 Swimwear Preview

Brand: Barts

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
After the “beach to bar trend” we now see a “sweat to swim” trend. Lingerie, beachwear and sportswear are blending. This shows in a lot of sporty style shapes for beachwear. Like the crossback top, the hipster briefs, high waist briefs and comfortable one pieces. We have a variety of these shapes in the summer 2021 collection.

What have been the major inspirations behind the designs in the SS21 range?
The power of Nature, collection story

In our new Barts summer 2021 collection we pay tribute to the unrelenting power of nature. We present two different views on the magical forces that shape the way we think, live and love.

Our inspiration theme “Shoreline” celebrates the limitless optimism and energy that are sparked when the ocean meets the land. We take you to one of the world’s most vibrant, cosmopolitan and colourful beaches.

Our indigenous theme pays homapge to the native people and their land all over the world, who still live by the laws and rhythm of Nature and their surroundings.

We invite you to discover our collection. Be inspired!

Barts SS21 Swimwear

Danaa Halter

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We decided at an early stage to freeze this years summer collection and add a capsule collection. We believe this is best for everyone. We come from “me’ time and we are entering ‘we’ time. As we are in this together, we need to get out of it together as well. Combining our best styles from summer 2020 mixed with the capsule line is the only durable way to continue. For Barts it was in these uncertain times that the design and sales team joined hands and came up with this solution and put so much positive energy into it. In limited time we reacted fast with amazing results!

What style/shape of swimwear is most popular in your range? 
At Barts we believe that our swimwear shouldn’t just be outstanding in design, comfort and fit, but it should also make a woman feel feminine and sexy. Therefore we have the shape and fit for every body. Most popular are the molded triangle, halter top and shaping suit. The swimwear tops and briefs will be sold as separates. Just select the size and shape that fits you best by what you are doing; surfing, sunbathing or strolling alog the shoreline. Combine this with one of our Barts favourite accessories and make your way to the bar.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
We have matte and shiny solid fabrics and we have placement print in the collection. As this is our 3rd swimwear collection, we still put a lot of effort in improving all shapes of the collection as well. We want all items to be as comfortable and excellent of a fit as possible. We offer a great fit for every body. For example we have triangle tops with a molded cup for a little extra support and we have tops with small clips to detach shoulderstraps. This way the straps of one top can be worn as shoulderstraps, cross back and as a neckstrap

Barts SS21 Swimwear

Chakrea Halter One Piece

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
For the theme, Shoreline, our inspiration came from celebrating life in an endless summer. At one of the world most famous beaches: Sydney’s Bondi Beach. In daytime, a beach full of activity, surfers, swimmers, lifeguards. There’s energy and motion of people and of waves, the rush of the wind. Brightly coloured umbrellas and towels effortlessly mixing with melting icecream. The colours are sun splashed; bright but slightly sun faded. The waves relentlessly kissing the shore incessantly change the colour of the sand. The ocean presents its infinite shades of green and blue. Our key colours of the capsule collection are: Sky & Lollipop with the key trend of tie-dye prints.

The theme Natural Habitat is all about being still and listening to nature. We travel to remote places. Far away lands, where one still feels the overwhelming power of nature. Our collection is inspired by what we saw. By traditions, by nature itself. From animal skin to landscape structures. We found inspiration in terra coloured landscapes, with structures of radiate drought. And in sunset skies, with the burning sun slowly sinking beneath the mountains, leaving an amazing view of pink and purple, then turning to a star spangled blackness. Our key prints are respectful nods to traditional geomatric art of native tribes, artisan batik and animal skins.

The summer collection is well coordinated. We have prints and colours from our other products  such as hats, kaftans and bags which are matching well to our swimwear.

What efforts are you making towards sustainability?
Barts is working together with suppliers who are following the market in development of recycled yarns and fabrics closely. At this stage we are still developing to get the finest qualities of recycled  fabrics for an affordable price.

Any exciting marketing campaigns for your SS21 collection? When will it be launched?
At this moment we are still  working on new campaign materials. And ofcourse new marketing campaigns will be launched later this summer.

Stay tuned!

What kind of support are you offering your retailers?
Barts is working with a digital catalogue and B2B portal. At the portal you can download all your product images and photography. Also logo’s, product information and even place a re-order. We are also working on video tutorials where the different shapes of our swimwear will be explained. In this way we hope that the USP’s of our swimwear will be more highlighted.

 

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Gul

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CMP

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DC

L1 FW20/21 Women's Outerwear

L1

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686

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Spy

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POC

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Erik Logan. WSL CEO
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GNU

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Salty Crew new women's range
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Gul

Beachwaver Co. WSL
K2PatMoore
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DC

2022-UberEgg-DSC_9884_NicholasWolken_LazyPow_LaaxSwitzerland_Jan-2022_PhotoAaronSchwartz_HighRes
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BOB

Portugal Market Insight
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Sophie Goldschmidt. WSL CEO, Photo HMT
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Lightning Bolt festival
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Grilo. Photo by Sani Alibabic
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NSP Brand Preview

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L1

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NSP

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SP

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TSG

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SIC

Rip Curl announces Global Deal with ADCL
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I'm The Mountain
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Yow

VF Corp
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K2

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RRD

Wasted Talent, Hossegor
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Apex Backcountry Guiding, Chile. BSS.
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Retailer brand wants web copy
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ION

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K2

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GORE_SMARTY_JACKET_FLAT

686

Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_
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2023_YesXNOWXLobster_Founders_LimoProduct_jakepollock

Yes

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DC Stubai Zoo Spring Session
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DVS

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L1

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(L-R) Ryan Mahoney @ Surftech International Sales, Hayden Cox Shaper @ Haydenshapes, Gi Poudens, Director @ The Nest Distribution, Kokoro Tomatsum, Int. Brand Manager @ Haydenshapes
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VF Corp
Dakine Wetsuits, Termal Hex
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WeeDo
Omni - Elements - Action 01

NSP

The Skate Witches
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Building The Revoltion
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OutDoor By ISPO
NSP
Creatures of Leisure, SBIA award winner
Volcom Garden Experience 2022
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Amplid The 20 (2)
Foamlife Flip Flip
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POC and MIPS collab on helmet safety
New to Surf Expo exhibition
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Sport Achat 2019
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POC

FW FW20/21 Men's Outerwear Preview

FW

SIC SS21 SUP Preview

SIC

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One World
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Board Factory Co by Maxmillionx
AKAW! LOOKBOOK.
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Spy

Deeluxe 21/22 Snowboard Boots Preview
19SNB5_MG_3155_SOC
11 Surf Expo has moved to new hall in the Orange  County convention center
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Gul

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VF Corp Nicole Otto, North Face GVP
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BIC

EssilorLuxottica
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NSP

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MarketIntelSwiss
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Paris Surf & Skate Film Festival, 2019
Radical Gains 16 by 9
Parley Pellets
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International Report on Snow & Mountain Tourism report 2022
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Amplid_Pally'Hi Board Meeting
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686

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686 21/22 Men's Outerwear Preview

686

Frontpage
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National Snow Show 2022 Apres Pavillion
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Snowbound Expo 2022
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Royal Wedding Surfers Against Sewage
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K2

Bern Helmets Big White, Dec 5
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M09A9815
L1

L1

WSL 2019
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Lyndsay McLaren, photo by Rafal Wojnowski
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BB Summer Jam Wakeboard event
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CMP

OG SKATESHOP.jpg (WEB COPY)
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VF Corp
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Portugal Market Insight
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2023 International Report on snow and mountain tourism
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DC

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FCS

FW 2022/23 Womens Snow Outerwear Preview

FW

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ACM London Popup
VF Corp
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EXTREME
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VF Corp
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GROMSEARCH 2022
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SP

VF Corp
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Yes

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House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear
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Db Top Brand Images 2023-8

DB

VF Corp
Portugal Market Insight
Black Pearl Trading takes on Spektrum
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NRS

Orion remix, Ian Matteoli
Where Land Ends
F2 2023/24 Bindings Preview

F2

2021 World rookie snowboard & freeski finals
Jumping On Shadows founder
Doug Palladini, Vans President
VR1226_C2BKBK_LIFESTYLE

Gul

Clown Skateboards
MarketIntelUK
Patagonia European Worn Wear Tour truck
Portugal Market Insight
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Pepp By Granbom
EssilorLuxottica
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Baz Jansen
Javier Carrera. Hurley EMEA CEO BoardSport SOURCE Big Wig 101
Jeremt Sladen
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GautierGaranx_EricBellande_Belharra_2013_Northcore
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X Games 2021 medallist
Goggles for Docs
RVCA Paris 2021
EUROSIMA Beach Party Seignosse Surfing
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Tube
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686

(ger)MANIC Tour vid
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Fat Tony's True Conversations
HEAD
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PrimaLoft_circularity_visual
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VolcomRental-2
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Graystone Girls Night
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Columbia Sportwear Company
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Next Summer 2023
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BRIGHTxSEEK_PRESSE_CONRADBAUER (2 von 26)
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Yes

dewerstone store
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K2 FW20/21 Snowboard Preview

K2

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GNU

GAGE BOYLE, HOURS IS YOURS
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K2

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Paris Olympics 2024 qualifying process
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114-multi-device103
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Yearning For Turning vol.9
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From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.
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SIC

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DC

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VF Corp
Stinky series ep 1
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1. RALEY IMPACT VEST 2

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OTIS Eyewear
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K2 FW20/21 Snowboard Boots

K2

Light at the end of the tunnel
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London Ski & Snowboard festival
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DC Spanish week
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elooa 10 years
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DVS SS21 Skate Shoes

DVS

Dakota Servold
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L1

portrait_BSS
Nordic acquired Isbjorn of Sweden
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2022 sched
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France_QB HDV
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DC Lodge
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Shops 1st try
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etnies FW20/21 Skate Shoes
Black Peak Trading
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K2 FW20/21 Snow Helmets

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32

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Db Top Brand Images 2023-8

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