Barts SS21 Swimwear

Barts SS21 Swimwear Preview

Brand: Barts

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
After the “beach to bar trend” we now see a “sweat to swim” trend. Lingerie, beachwear and sportswear are blending. This shows in a lot of sporty style shapes for beachwear. Like the crossback top, the hipster briefs, high waist briefs and comfortable one pieces. We have a variety of these shapes in the summer 2021 collection.

What have been the major inspirations behind the designs in the SS21 range?
The power of Nature, collection story

In our new Barts summer 2021 collection we pay tribute to the unrelenting power of nature. We present two different views on the magical forces that shape the way we think, live and love.

Our inspiration theme “Shoreline” celebrates the limitless optimism and energy that are sparked when the ocean meets the land. We take you to one of the world’s most vibrant, cosmopolitan and colourful beaches.

Our indigenous theme pays homapge to the native people and their land all over the world, who still live by the laws and rhythm of Nature and their surroundings.

We invite you to discover our collection. Be inspired!

Barts SS21 Swimwear

Danaa Halter

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We decided at an early stage to freeze this years summer collection and add a capsule collection. We believe this is best for everyone. We come from “me’ time and we are entering ‘we’ time. As we are in this together, we need to get out of it together as well. Combining our best styles from summer 2020 mixed with the capsule line is the only durable way to continue. For Barts it was in these uncertain times that the design and sales team joined hands and came up with this solution and put so much positive energy into it. In limited time we reacted fast with amazing results!

What style/shape of swimwear is most popular in your range? 
At Barts we believe that our swimwear shouldn’t just be outstanding in design, comfort and fit, but it should also make a woman feel feminine and sexy. Therefore we have the shape and fit for every body. Most popular are the molded triangle, halter top and shaping suit. The swimwear tops and briefs will be sold as separates. Just select the size and shape that fits you best by what you are doing; surfing, sunbathing or strolling alog the shoreline. Combine this with one of our Barts favourite accessories and make your way to the bar.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
We have matte and shiny solid fabrics and we have placement print in the collection. As this is our 3rd swimwear collection, we still put a lot of effort in improving all shapes of the collection as well. We want all items to be as comfortable and excellent of a fit as possible. We offer a great fit for every body. For example we have triangle tops with a molded cup for a little extra support and we have tops with small clips to detach shoulderstraps. This way the straps of one top can be worn as shoulderstraps, cross back and as a neckstrap

Barts SS21 Swimwear

Chakrea Halter One Piece

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
For the theme, Shoreline, our inspiration came from celebrating life in an endless summer. At one of the world most famous beaches: Sydney’s Bondi Beach. In daytime, a beach full of activity, surfers, swimmers, lifeguards. There’s energy and motion of people and of waves, the rush of the wind. Brightly coloured umbrellas and towels effortlessly mixing with melting icecream. The colours are sun splashed; bright but slightly sun faded. The waves relentlessly kissing the shore incessantly change the colour of the sand. The ocean presents its infinite shades of green and blue. Our key colours of the capsule collection are: Sky & Lollipop with the key trend of tie-dye prints.

The theme Natural Habitat is all about being still and listening to nature. We travel to remote places. Far away lands, where one still feels the overwhelming power of nature. Our collection is inspired by what we saw. By traditions, by nature itself. From animal skin to landscape structures. We found inspiration in terra coloured landscapes, with structures of radiate drought. And in sunset skies, with the burning sun slowly sinking beneath the mountains, leaving an amazing view of pink and purple, then turning to a star spangled blackness. Our key prints are respectful nods to traditional geomatric art of native tribes, artisan batik and animal skins.

The summer collection is well coordinated. We have prints and colours from our other products  such as hats, kaftans and bags which are matching well to our swimwear.

What efforts are you making towards sustainability?
Barts is working together with suppliers who are following the market in development of recycled yarns and fabrics closely. At this stage we are still developing to get the finest qualities of recycled  fabrics for an affordable price.

Any exciting marketing campaigns for your SS21 collection? When will it be launched?
At this moment we are still  working on new campaign materials. And ofcourse new marketing campaigns will be launched later this summer.

Stay tuned!

What kind of support are you offering your retailers?
Barts is working with a digital catalogue and B2B portal. At the portal you can download all your product images and photography. Also logo’s, product information and even place a re-order. We are also working on video tutorials where the different shapes of our swimwear will be explained. In this way we hope that the USP’s of our swimwear will be more highlighted.

 

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Issue 98 Template
logo JD Sports
Frontpage
EssilorLuxottica
Gregor Common Amplid
Volcom's Ryan Immegart, Liberated Brands Co-Founder and Volcom CMO
Vail Resorts reopening
Jacko Baker x Mizu
Lyndsay McLaren, photo by Rafal Wojnowski
DC
Db x Looking Sideways fund, Photo - Aaron Schwartz
Montafon Banked Slalom 2019 Deeluxe
114-multi-device103
RRD 2023 SUP preview

RRD

16x9 surfari
Lightning Bolt Festival
Stranda_Photo credit_ Nick Nault
Jamie Thomas & Matt Barr. Looking Sideways. Photo byt Owen Tozer.
Crossing the grain Arbor 25
ChrisPatsch Burton
David Djité K2
Oltco - Clean Breaks
Lockdown film fest
Arbor Mindfully Crafted
Screenshot 2023-10-03 at 09.15.05
Burton's Franck Waterlot
Capsule Skateboards header
Tyson Peterson header
Rip Curl x WSL finals
SIGB
Evan-Mendel-With-Work
logo JD Sports
DC
HERO YACHT WALKING ON 2018_07_16_RED-PADDLE-PLYMUOTH_1604
VANS US OPEN OF SURFING
Decathlon logo
Screenshot 2019-02-17 at 18.46.23
DAKINE_2
Artestar Collection
WSL Postpones events through June
ketos x sicomin header
Duna Gordillo - Race FSL Inflatable

NSP

MarketIntelUK
Nineteen76
gigi
elooa_VIDEO_THUMB_19SRF2
Surfing Olympic Pictogram
Burton Snowboards
ISPO Munich logo
Gnu 2022/23 Snowboards Preview

GNU

JBP Millican lifestyle (re-home bag)
ispo-logo 2
FIS LAAX open
book_film
ISA State of Olympic Surfing
Enzo Cavallini, photo credit_Wavegarden Alaia By
Work In Progress
MarketIntel AUT
Boardriders logo
VF Corp
ISA World Junior Surfing 2022
Screenshot 2019-03-25 at 10.16.28
Brands Family Testival 2022
Skateboarding Olympic pictogram
LiveHeats x World Snowboard Federation comp app
Spy Optic Bollé Brands AMCE Acquires
Pat O'Connell, VP Sports Marketing Hurley
4HxhIXjw
World Rookie Tour 2022 dates
Spy S/S 22 Sunglasses Preview

Spy

LAAX OPEN VOCKENSPERGER, credit Leon Laemmerhirt
NSP 2021 Surfboards Preview

NSP

EuroSima 2023
TSA x POW
KLLY
Surfdome STOKE Certified Sustainable Tourism & Outdoors Kit for Evaluation Harana Surf Resort Philippines Competition
The DC’s “EU TRIPPIN” Tour
From Day One Spark R&D
DSC01850
WSL TV Fuel TV FRESH@5
Zara Tisma
Canoe Inc x New Era
Segundo header
GoPro-Logo
Market Intel Germany
Volcom, Arthur Longo©DavidTchag
Volcom Surf Happenings
International Free Ride Film Festival
Portugal Market Insight
Oakley skatepark films KNOX_BETONG_BWYA_
The Nidecker brothers. Cédric, Henry and Xavier Nidecker
Vans Anaheim Factory Pack
Xavier Simonet
K2 FW20/21 Snowboard Bindings

K2

Ryan Callinan Signs with Ocean and Earth
John Colonna Big Wig K2 SOURCE
Mizu, Todd Glaser
Tom Carroll wavegarden
Paddle Sports Show 2023
Newly elected board of the World Snowboard Federation
Slide x Outdoor Trade Show [Winter]
Screenshot 2023-07-10 at 08.33.57

STX

OutDoor by ISPO 2022
Igloo Coolers logo (U.S)
Parley Pellets
Tim Latte x Manera, credit Max Riton
Rock A Rail
Volcom Banked Slalom
dewerstone B Corp certified header
Boot fitting. Illustration - SOURCE
@glennleerobinson Aquaglide Kush SUP Yosemite
WSL Surf Ranch
I Five deck montage
market intel Italian flag
Bonecrusher by 32
Loaded Boards 2023 Surfskate Brand Preview