Barts SS21 Swimwear Preview

Brand: Barts

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
After the “beach to bar trend” we now see a “sweat to swim” trend. Lingerie, beachwear and sportswear are blending. This shows in a lot of sporty style shapes for beachwear. Like the crossback top, the hipster briefs, high waist briefs and comfortable one pieces. We have a variety of these shapes in the summer 2021 collection.

What have been the major inspirations behind the designs in the SS21 range?
The power of Nature, collection story

In our new Barts summer 2021 collection we pay tribute to the unrelenting power of nature. We present two different views on the magical forces that shape the way we think, live and love.

Our inspiration theme “Shoreline” celebrates the limitless optimism and energy that are sparked when the ocean meets the land. We take you to one of the world’s most vibrant, cosmopolitan and colourful beaches.

Our indigenous theme pays homapge to the native people and their land all over the world, who still live by the laws and rhythm of Nature and their surroundings.

We invite you to discover our collection. Be inspired!

Danaa Halter

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We decided at an early stage to freeze this years summer collection and add a capsule collection. We believe this is best for everyone. We come from “me’ time and we are entering ‘we’ time. As we are in this together, we need to get out of it together as well. Combining our best styles from summer 2020 mixed with the capsule line is the only durable way to continue. For Barts it was in these uncertain times that the design and sales team joined hands and came up with this solution and put so much positive energy into it. In limited time we reacted fast with amazing results!

What style/shape of swimwear is most popular in your range?
At Barts we believe that our swimwear shouldn’t just be outstanding in design, comfort and fit, but it should also make a woman feel feminine and sexy. Therefore we have the shape and fit for every body. Most popular are the molded triangle, halter top and shaping suit. The swimwear tops and briefs will be sold as separates. Just select the size and shape that fits you best by what you are doing; surfing, sunbathing or strolling alog the shoreline. Combine this with one of our Barts favourite accessories and make your way to the bar.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
We have matte and shiny solid fabrics and we have placement print in the collection. As this is our 3^rd swimwear collection, we still put a lot of effort in improving all shapes of the collection as well. We want all items to be as comfortable and excellent of a fit as possible. We offer a great fit for every body. For example we have triangle tops with a molded cup for a little extra support and we have tops with small clips to detach shoulderstraps. This way the straps of one top can be worn as shoulderstraps, cross back and as a neckstrap

Chakrea Halter One Piece

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
For the theme, Shoreline, our inspiration came from celebrating life in an endless summer. At one of the world most famous beaches: Sydney’s Bondi Beach. In daytime, a beach full of activity, surfers, swimmers, lifeguards. There’s energy and motion of people and of waves, the rush of the wind. Brightly coloured umbrellas and towels effortlessly mixing with melting icecream. The colours are sun splashed; bright but slightly sun faded. The waves relentlessly kissing the shore incessantly change the colour of the sand. The ocean presents its infinite shades of green and blue. Our key colours of the capsule collection are: Sky & Lollipop with the key trend of tie-dye prints.

The theme Natural Habitat is all about being still and listening to nature. We travel to remote places. Far away lands, where one still feels the overwhelming power of nature. Our collection is inspired by what we saw. By traditions, by nature itself. From animal skin to landscape structures. We found inspiration in terra coloured landscapes, with structures of radiate drought. And in sunset skies, with the burning sun slowly sinking beneath the mountains, leaving an amazing view of pink and purple, then turning to a star spangled blackness. Our key prints are respectful nods to traditional geomatric art of native tribes, artisan batik and animal skins.

The summer collection is well coordinated. We have prints and colours from our other products such as hats, kaftans and bags which are matching well to our swimwear.

What efforts are you making towards sustainability?
Barts is working together with suppliers who are following the market in development of recycled yarns and fabrics closely. At this stage we are still developing to get the finest qualities of recycled fabrics for an affordable price.

Any exciting marketing campaigns for your SS21 collection? When will it be launched?
At this moment we are still working on new campaign materials. And ofcourse new marketing campaigns will be launched later this summer.

Stay tuned!

What kind of support are you offering your retailers?
Barts is working with a digital catalogue and B2B portal. At the portal you can download all your product images and photography. Also logo’s, product information and even place a re-order. We are also working on video tutorials where the different shapes of our swimwear will be explained. In this way we hope that the USP’s of our swimwear will be more highlighted.

Brand Previews

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photo credit_ Christa Funk. surfer_ Gopal Butler. location_ Oahu, HI

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Dragon

Maria Frykman has been appointed Chair of Scandinavian Outdoor Group

Nidecker

Bent Metal Binding Works

Nidecker

Norden

JONES

Columbia

Slingshot

Dakine

Rusty Men's Surf Apparel

Dewerstone

Picture Organic Clothing

Yvon_Chouinard owner Photo-Campbell Brewer

CineMar_ Summer_ Open Air ©Fish_People_3

OTIS Eyewear

Moskova

ROAM

Smith

L1

Patagonia National Park Volunteer Programme, credit Eugenie Frerichs

Flaxta

Freedom Foilboards

AndFeelings

Nitro

Daniel Lutheran + Kalle Wiehn with a Security Guard Moscow

Hurley

Primitive

8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark

Nitro

Rip Curl

Gul

Mammut

Sroka

Konvoi

Suenyo

Oakley

Amplid

PIEPS

Jobe Watersports

DC

The Critical Slide Society

TSG

Giro

Surf Ranch Pro 2018 winner Gabriel Medina. Photo HMT

Crosby Colapinto Freshwater Pro WSL World Surf League Wildcard

Indiana

Vimana

Spy+

Head

NSP

Brethren Apparel

Firewire

Oakley skatepark films KNOX_BETONG_BWYA_

New Balance

Solite

JONES

NSP

JONES

Barts

Thirtytwo

Horsefeathers outerwear

The Foam Life

Envy Surfboards

Head

Torq

FLITELab*

Burton

Ripcurl

Duotone

SnowCampaign2024-2025_Jamie Anderson_Line Miner Pro_Details

Oakley

Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother

REKD

Salomon

Black Diamond

Ripcurl

Gramici

FW

Nikita

Rusty

JP SUP Foil Slate PADDLEexpo expo Product Of The Year Award 2019 Welded Seams Stand Up Paddling

SHEICO

Appletree

Miller Division

Stewart Surfboards

Kanoa

West

ROXY

Wave Hawaii

Osiris

Nitro

West

Brethren

Melon Optics

RIPNDIP

Rossignol

Double Deck

Kalama Performance Foilboards MANA Sarl Importer Europe Dave Kalama

Jeremy Jones at Home in the Mountains. Photo by: Nick Kalisz

Horsefeathers

Greenbush

Nobile

MUB S/S 2023 Lifestyle Backpacks Preview

MUB

BN3TH

Picture Organic Clothing

Norden

Volcom

Nidecker

Flow

Opus

Lightning Bolt

Nitro

Fishing Lines Worldwide

Lightning Bolt

Globe

O'Neil

Swox

Nitro Snowboards Offline Teaser Snowboarding Movie

Katin

Amplid

Salomon

Burton

ION

Dakine

Brethren

Quiksilver

JONES

Bent Metal Binding Works

revolution

Fallen

Borealis

West

SP Bindings

Rossignol

Picture Organic Clothing

adidas Sport Eyewear_SS24 ADV Images (6)

Adidas Eyewear

Reef

Opus

Merge

Homeboy

STARBOARD

DVS

Prosurf

Go Soft

Arbor

Yes

CHPO

Lib Tech

Florian Fischer (RIP) in Finland by Keke Leppala

SIMS

Semente

Melon Optics

Naish

dryrobe

Homeboy

Jbay.Zone

Hoff Flying Wheels

Founders Brian Singer and Doug Warbrick CREDIT Rip Curl

Iriedaily

Picture Organic Clothing

Alder

Adidas

Indosole

Fallen

Airush

FW 2022/23 Womens Snow Outerwear Preview

FW

Hurley

SCA_FALL 20_Speed Wheels Hand Jacket_Black_Front

Santa Cruz

Oakley

Fallen

JessaGilbert_SplitTrip_SilvertonCO_Blotto_4079

Burton

XION

Hours is Yours

18-04-14_WRF_2018_5127_photo_by_Gustav_Ohlsson_Fynn-Bullock-Womble_lowres_

Dakine

Flojos

RED EQUIPMENT

Stranda Snowboards

Euroglass

Katin

Rossignol

Yow

Sandy Shapes

SPY New Launch MARAUDER Damasso Goggle Winter 20-21

Norden

Rehall

Hurley

Crazy Foil

Flaxta

Spektrum

Spektrum

Bliz

GLORY BOARDS

SINNER

SIC

Billabong

TSG

Indiana

Rusty

Forcefield Body Armour

196-xxxxxxxPierre&NideckerBrothers-PressRelease-May2024

Equip SUP station, credit Samuel McMahon

Evoc

GNU

Elho

wip

Quiksilver

Glacier Optics

Aphex

Morocco_2023_Ellis_-7415-2100x1400-49cf2cb4-0458-4950-bcb1-f6c17d617aab

O'Neill

Clew

Sen no Sen

QS17_Boardshort_LeoFioravanti_BrentBielmann-0341_fins

Euroglass

Vibram

American Socks

Tahe

Spinera

Rhythm

Gotcha

Helinox

Hobie

Rossignol

Horsefeathers

Drake

Salomon

Airblaster

Amplifi

Oxbow

Nobile

Smith

Aquaglide

ThirtyTwo 2023/2024 Snowboard Boots Preview

32

CÉBÉ

Freedom Foilboards

Flojos

splitboard2025_splitboarding_xavierdelerue_lofoten_horizontal

Rossignol

Brethren

Horsefeathers

Fjällräven

Body Glove

Pat O'Connell, VP Sports Marketing Hurley

Salomon

Kanoa

Alder

Vans

wip

C1rca

EMERICA

Saint Denim

Alder

Dakine

AEROSIZE

Nitro

O'Neill Wetsuits

CrazyFly

TIZA

Quiksilver_233_Solar_EQYEY03207-KYH0_BenPotier_2

Quicksilver

Country Surfboards Europe

Greenbush

Sharps donate 9,000 to Cornish lifesaving

Norden

Rehall

Grassroots

Miller Division

Red Bull SPECT

XTRATUF

Drake

Ice Breaker

key equipment

Lightning Bolt

Nitro

ReeseBarton_FsFeeble_Bump2Rail_RussianSpySpot

ipath

Bliz

Naish

SP

Mistral

JONES

Oakley

ROXY

Eivy

Picture Organic Clothing

Red Paddle Co

NSP

Osiris

Borealis

Salomon

Giro

Rad Air

Globe

Miller Division

Oxbow

Maloja

686

Flow

Johannes Ritter & Gregor Common Pally'Hi

Nikwax

:QUIKSILVER, ROXY and DC SHOES go to Direct / Agency distribution in Finland

NSP

Nitro

Armstrong

Takiyama

Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

Academy

1537542524_8648_01-Ben-Garcia-flip-Credit_photo_David_Manaud

BBCo

Kanoa

Slash

sweet protection

Dragon

Directors and members of the Jury of the 16th edition of the International Surf Film Festival Anglet, with Bruno Delaye, the Festival Organiser.

Tahe

Nidecker

SUNTRIBE

Barts

Hilx

Connelly Skis Inc

SHOPS 1st TRY 2020 Alpbach Alpbachtal Snowboarding Equipment Retailers Registration

Slingshot

AndFeelings

Lightning Bolt

Tiki

S1 Lifer Skateboard Helmet Peter Hewitt Invert

S1 Helmets

Picture

Rossignol

Element

Sroka

Raen Sunglasses

F-ONE

Vision

radiator

Airhole

Ari'i Nui

Airblaster

Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President

SINNER

Forward

Vallon

Epokhe

Friends of Glass - 73 per cent rate glass as ocean friendly

TSG

2627-TRice-Orca-II-Techno-SPLIT-PHOTO-byTimZimmerman

Lib Tech

Deeluxe

Union

Jeremy_Rohrer_Levi_MRohrbacher24_111-7082x4721-499cda68-6b11-43e1-b123-acb15a731ae0

Nitro

Sabfoil

ROXY

Salomon

Columbia

JONES

Horsefeathers

Dewerstone

Wave Hawaii

GA Kites

Jetpilot

West

FW Apparel

Eivy

Otis

Bern

Iriedaily

Snow and Rock Snowboard Buyer, Sam Clark. Photo James North

Sun Bum

Head

DC

Simba Surf

Hurley

Quiksilver

Never Summer

Cabrinha

Vision

Sooruz

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Barts SS21 Swimwear Preview