Barts SS21 Swimwear Preview

Brand: Barts

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
After the “beach to bar trend” we now see a “sweat to swim” trend. Lingerie, beachwear and sportswear are blending. This shows in a lot of sporty style shapes for beachwear. Like the crossback top, the hipster briefs, high waist briefs and comfortable one pieces. We have a variety of these shapes in the summer 2021 collection.

What have been the major inspirations behind the designs in the SS21 range?
The power of Nature, collection story

In our new Barts summer 2021 collection we pay tribute to the unrelenting power of nature. We present two different views on the magical forces that shape the way we think, live and love.

Our inspiration theme “Shoreline” celebrates the limitless optimism and energy that are sparked when the ocean meets the land. We take you to one of the world’s most vibrant, cosmopolitan and colourful beaches.

Our indigenous theme pays homapge to the native people and their land all over the world, who still live by the laws and rhythm of Nature and their surroundings.

We invite you to discover our collection. Be inspired!

Danaa Halter

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We decided at an early stage to freeze this years summer collection and add a capsule collection. We believe this is best for everyone. We come from “me’ time and we are entering ‘we’ time. As we are in this together, we need to get out of it together as well. Combining our best styles from summer 2020 mixed with the capsule line is the only durable way to continue. For Barts it was in these uncertain times that the design and sales team joined hands and came up with this solution and put so much positive energy into it. In limited time we reacted fast with amazing results!

What style/shape of swimwear is most popular in your range?
At Barts we believe that our swimwear shouldn’t just be outstanding in design, comfort and fit, but it should also make a woman feel feminine and sexy. Therefore we have the shape and fit for every body. Most popular are the molded triangle, halter top and shaping suit. The swimwear tops and briefs will be sold as separates. Just select the size and shape that fits you best by what you are doing; surfing, sunbathing or strolling alog the shoreline. Combine this with one of our Barts favourite accessories and make your way to the bar.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
We have matte and shiny solid fabrics and we have placement print in the collection. As this is our 3^rd swimwear collection, we still put a lot of effort in improving all shapes of the collection as well. We want all items to be as comfortable and excellent of a fit as possible. We offer a great fit for every body. For example we have triangle tops with a molded cup for a little extra support and we have tops with small clips to detach shoulderstraps. This way the straps of one top can be worn as shoulderstraps, cross back and as a neckstrap

Chakrea Halter One Piece

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
For the theme, Shoreline, our inspiration came from celebrating life in an endless summer. At one of the world most famous beaches: Sydney’s Bondi Beach. In daytime, a beach full of activity, surfers, swimmers, lifeguards. There’s energy and motion of people and of waves, the rush of the wind. Brightly coloured umbrellas and towels effortlessly mixing with melting icecream. The colours are sun splashed; bright but slightly sun faded. The waves relentlessly kissing the shore incessantly change the colour of the sand. The ocean presents its infinite shades of green and blue. Our key colours of the capsule collection are: Sky & Lollipop with the key trend of tie-dye prints.

The theme Natural Habitat is all about being still and listening to nature. We travel to remote places. Far away lands, where one still feels the overwhelming power of nature. Our collection is inspired by what we saw. By traditions, by nature itself. From animal skin to landscape structures. We found inspiration in terra coloured landscapes, with structures of radiate drought. And in sunset skies, with the burning sun slowly sinking beneath the mountains, leaving an amazing view of pink and purple, then turning to a star spangled blackness. Our key prints are respectful nods to traditional geomatric art of native tribes, artisan batik and animal skins.

The summer collection is well coordinated. We have prints and colours from our other products such as hats, kaftans and bags which are matching well to our swimwear.

What efforts are you making towards sustainability?
Barts is working together with suppliers who are following the market in development of recycled yarns and fabrics closely. At this stage we are still developing to get the finest qualities of recycled fabrics for an affordable price.

Any exciting marketing campaigns for your SS21 collection? When will it be launched?
At this moment we are still working on new campaign materials. And ofcourse new marketing campaigns will be launched later this summer.

Stay tuned!

What kind of support are you offering your retailers?
Barts is working with a digital catalogue and B2B portal. At the portal you can download all your product images and photography. Also logo’s, product information and even place a re-order. We are also working on video tutorials where the different shapes of our swimwear will be explained. In this way we hope that the USP’s of our swimwear will be more highlighted.

Brand Previews

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Hurley

Head

The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot

CÉBÉ

Aesmo

Salomon

Norden

Weston

Slingshot

Bataleon

VAYU

Melon

Hurley

Lightning Bolt

BuckyLasek_CrookedCop1_Oceanside_Swift2021 copy

Protec

O'Neil

Jones Snowboards

Yunika

K2

Easy Snowboards

Curfboard

Stance Underwear Customer Consumer Guarantee Return Refund 30 Days

Aleck

AA_20170524_VPSMALMO_5B0A3001_OscarRozenberg_FSOllie[2][3]

Oakley

Picture Organic Clothing

Oakley

Starboard SUP

NSP

Pacsafe

Moonchild

686

Verdad

Protest

SoftdogSurf

Suenyo

Loaded

PATAGONIA

Pro-Tec

Madrid

Osiris

With a blend of vogue: DC Shoes tributes to the 30-year fall of the Wall

Goodboards

686

Oxbow

Spect

Sunski

Fjell

Smartwool

Slingshot

Brethren

DC

Raen Sunglasses

Oxbow

S1 Lifer Skateboard Helmet Peter Hewitt Invert

S1 Helmets

Thirtytwo

Gara Split

Mistral

Protest

Rossignol

American Socks

Primus

Rad Air

fotobueno_GOG_TARNOVIA_2023-07-03_(1353)

Gog

Earthwell

AIPA

Go Soft

Homeboy

Easy Snowboards

Slingshot

Red Paddle Co

Nidecker

Madness

Nobile

686

Amplid

Red Paddle Co

MVT452_A_LASSEN3LXPOREJKT_ALLUREBLUE-BLACK_2

Picture

Gath

Offline Nitro Snowboards Movie Red Bull Interview Snowboarding

Florence Marine X, Founder JJF by Parallel Sea

Mundaka

Bern

Oxbow

Slide

Jet Pilot

Thermos

…Lost Enterprises Forms Partnerships With Distributors SurfCloud & Boardtech

JONES

Never Summer

wip

Nitro

Mons Royale

PATAGONIA

Flow

Pyua

Dragon

DC

FW

sweet protection

Giro

MUB S/S 2022 Lifestyle Backpacks Preview

MUB

Raen Sunglasses

Rossignol

Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012

F2

Jobe Watersports

Lightning Bolt

VAST

Duo Boards

EMERICA

Firewire

Madrid

Capita

Head

Oakley

NSP

Slingshot

Never Summer

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Spooked Kooks

Hilx

Les Arcs says no to Brexit_Simon Beck photo

Vision

Spektrum

Ripcurl

Burton

Tur

Picture Organic Clothing

Peter Lynn Kiteboarding

Kavu

Nemo equipment

Sroka

Zeal Optics

TSG

Arbor Skateboards

Black Diamond

Kemper

BIC

Von Zipper

Ride Skincare

Black Diamond

Flux

Cool Shoe Corp.

2023_YesXNOWXLobster_Founders_LimoProduct_jakepollock

Yes

Electric

Ride

Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother

Carver

SKTWK 2019, Real Street. Photo cred Dennis Scholz

Destyny Mine77 Big Snow NJ Peter Cirilli

Halagear

Elevated Surfcraft

Nolla

Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.

NSP

Osiris

Aphex

Fjell

Anon

Karokoram

SINNER

Flojos

Bent Metal 2022/23 Snowboard Bindings Preview

Bent Metal Binding Works

Rossignol

TJ Brand

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Furberg

ROXY

Airush

Billabong

C-Skins

Red Bull SPECT

Spy

Union

Indosole

Nuura

Saint Jacques

Rome

SETT Surf

Bollé

Dakine

Hydroponic

Photo credit Julien « BINCH » Binet https- www.instagram.com accounts login ?hl=fr&next=%2Fjulienbinchbinet%2F&source=follow

Spark R&D

DC

Drake

Stewart x Sample N'Co licensee and distributor

Kemper

Quiksilver

Rome

West Wetsuits

Black Lives Matter BoardSport Source Mag

Iriedaily

Red Paddle Co

Norden

Hydroponic

Jobe

Etnies

Mike Michael Akira West Westwell 686 Westlife distribution belts digital

CHPO

Mindless Longboards

Saxx

SUN ZAPPER

100%

Amplifi

OID

Gin Kiteboarding 2023 Kiteboarding S/S Preview

GIN Kites

Lib Tech snowboards

Absinthe Films Isle of Snow European Tour

Electric

Etnies

O'Neill Wetsuits

Rojo

Island Tribe

Eleveight

Duo Boards

Dupraz

Eivy

Dragon

Brakeburn

Evoc

The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

Wave Hawaii

Horsefeathers

Head

SP Bindings

DB Longboards

Ripcurl

Ride

Union

ORTOVOX

Takiyama

Evoc

Head

Burton

LOST

Dupraz

dryrobe

Corran

Fishing Lines

Sunova

Gotcha

Konvoi

Bonfire

SINNER

O'Neill

Amplid

és

sweet protection

Many Mornings

Slingshot

BIC

Elliot Brown

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Spy

Soöruz Ocean Project 2nd Life Program Wetsuit Neoprene Recycle Black Is Green BIG Naturalprene Yulex

Airhole

Photo Credit Michael Lehmann, Rider Thomas Kigle

Head

Tiki

Rehall

XION

Norden

Oxbow

YukaFujimori_C26JPNShoot_TeineJPN_KentaroMatsuda

Burton

Nobile

Brethren Apparel

Red Bull SPECT

Aqua Marina

JP Australia

Volcom

Evoc

Hurley

Protest

adidas Sport Eyewear_SS24 ADV Images (6)

Adidas Eyewear

Aquafil

Helloid

COCOON

Captin Fin

Eastpak

Salomon

G3 Split

REKD

Volcom

Rossignol

FAM

Sharps donate 9,000 to Cornish lifesaving

Quiksilver vintage collection Europe sold out 24 hours Australia

Graphic render of The Wave Bristol. Scheduled for opening October 2019.

Rip Curl

Madrid

TSG

Aphex

Island Tribe

Volcom

Quiksilver

Anon

Ozone

Brandit

Dragon

The Foam Life

Cabianca Surfboards

Bliz

O'Neil

Evoc

XTRATUF

Protest

Reef

Goodboards

Protest

DC

Transworld's 1st cover 1987 and last one 2012

Brethren

Vans Europe Sambal Sambal Ainara Aymat Lee-Ann Curren Kylian Castells Indonesia Surf Waves

New Balance

wip

Aztron

DB_6031_SKITOUR_WS2223_Hochfügen Gamsstein_Max Draeger_MedRes

ORTOVOX

Hydroponic

Arbor Cruiserboards

Wave Hawaii

Goodboards

Nitro

Chilli

Nobile

Von Zipper

wip

Yes

Aloe Up

Ride

Liquid Force

Volcom

NAKED

Aloe Up

Oxbow

Primus

Picture

Jobe

MOTORCYCLING + SKATEBOARDING THROUGH UNITED STATES AND EUROPE

Thrudark

Pacsafe

Flux Bindings

Rossignol

From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.

Spektrum

Envy Surfboards

Never Summer

DC

Firewire

Himaya

Supernatural

SINNER

Swox

DC SNOWBOARD BOOTS-1_0001_DC Snowboard Boots

DC

Lightning Bolt

Prolimit

Adidas

Volcom Abandoned Playground Collection 2 Skate Urban 90s Fashion Military Sportswear

GLTZN

Blake Moller 2nd Snowboard Men_@Freeride World Tour_ Dominique Daher

Giro

Madrid

QS_2019_S1_Product_rider_Bali_Heywood_L1004297

Quiksilver & Roxy

Kavu

DC

JONES

Lightning Bolt

Timmy Patterson

C-Skins

Flojos

Triple 8

Ion Wetsuits

ROXY

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Barts SS21 Swimwear Preview