OP SS21 Skate Hardgoods

OP SS21 Skate Hardgoods Preview

Brand: Our company is called Rolling thunder, we license and distribute the following companies globally, Zoo York, Ocean Pacific, Speed demons, Vol 1, Blueprint, Verb, KFD, RAD, Pivot trucks, Killer Speed co and The Heart Supply                                    
Inteviewee: Steve Douglas, Director

MARKET

What are your main price points for next season?
Decks

  • 45 euro for BP
  • ZY 45 and 50 euro
  • The Heart Supply logo 50 euro
  • The Heart Supply pro 55 euro

Completes

  • Vol 1 – 40 and 45 euro
  • Speed demons 50 and 60 euro
  • RAD 60 euro
  • KFD 65 euro
  • Verb 70 euro
  • BP 75 euro
  • The Heart Supply logo 80 euro
  • The Heart Supply pro 90 euro
  • Zoo York 85 euro
  • OP regular completes 85 euro

Trucks starting at 30 euro a set

Wheels THS 22.50 euro

Cruisers OP 105 euro

Long boards OP 150 euro

Surf skate OP 170 euro

OP SS21 Skate Hardgoods

What general trends are you noticing in European skate hardgoods?
That everyone is out of stock and everyone is scrambling to get stock

In your opinion, how healthy is the market and skate participation in Europe?
Extremely healthy, the demand is INSANE

What is the impact of COVID-19 both on a supply and sales side?
Extremely positive, Demand outweighs supply.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Not at all it means you have to get your orders in earlier.

MARKETING

What are the “stars” of your hardware segment right now. Products you couldn’t live without?
Everyone but if I was to pick 2, I would say the Heart Supply. So much excitement on this new brand from the creator of Element Johnny Schillereff on the higher end.The lower end Vol 1, good quality completes for skate shops for low retails intended to get more kids on skateboards.

OP I would say cruisers and long boards.

OP SS21 Skate Hardgoods

For 2021, what are the main product news you have in store for retailers?
Pivot trucks a new price point made in the key truck factory in China, great quality and great price.

Killer speed co, great branding and offering, high quality wheels made in the same factory as one of the top 2 wheel companies.

OP I would say regular popsicle OP completes.

What is the secret to selling high-quality hardware?
Creating demand and right now simply Having it in stock!

PRODUCTS

The skateboard beginner segment looks like it’s picking up even more. What are your coolest products and best-sellers aimed at kids these days?
Small boards and cheaper prices for the parents to get them into it.

OP I would say regular popsicle OP completes.

In terms of decks, what are the shapes and sizes retailers need to watch? Are slimmer decks coming back?
We’re seeing the decks 8 and 8.25 are hand downs the best sellers, then 7.75 and after 8.5, the ones in between seem to be lagging globally, this has been a big shift the last 6-12 months.

What are the major wheel sizes? And what are the main wheel technologies right now?
51-54mm

And what are the major truck sizes and models right now?
5.25, 5.5 and 5 in that order

SURF SKATE

How has the surf skate trend been evolving so far this year?
Very strong

Has Covid-19 affected demand for surf skate?
It’s all through the roof, everything is sold out EVERYTHING!

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

  • Swell 40” pintail
  • Swell 31 Cruiser
  • OP Regular popsicles
  • The Heart Supply any of the 3 new pro rookie decks
  • Pivot trucks this price point truck is quality all around
  • Killer speed Co, great quality, name and branding

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686

686

lead pic nidecker
EUROSIMA SPONSORS 2 NEW STARTUPS
Portrait Julien Duval low
FIS logo
etnies 2 million trees since 2011
nsp action final
Marcel Korner TSG
The new 2300 square meter facility in the Netherlands RIGA 2, BARENDRECHT
NSP 2021 Surfboards Preview

NSP

WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
Sierra Prescott- Photo by @jussioksanen
Slide On Snow Test Week
Erik Logan. WSL CEO
Paris Surf & Skate Film Festival, 2019
Cosmos sports
Nitro Snowboards Offline Teaser Snowboarding Movie
Portugal Market Insight
Surf for Tomorrow documentary series
MarketIntelAustria
Internet fusion
Eurosima
Picture Organic Clothing x B Corp
Ben Clark - Chill CEO
Jeff Grosso Forever Collection
686 SS21 Great Outdoors Preview

686

Euroglass 2020 Foamie
GB_EAMES_header
ispo-logo 2
Burton Snowboards
Shops 1st try cancelled
MarketIntelUK
Coping Festival 2021
3rd Surf Shop Day 2021
180317_VALASEK_000669
Binckhorst loods_Scene 15 blended
Matt Liddle - Passenger General Manager US (1)
Longboard Competitors, Vans Duct tape
Untitled-1
Outdoor Trade Show 2023
119 DEVICE
EssilorLuxottica
Waterman's Ball poster, October 2019
Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.
vignette Victor DVD
Longboard GooseChase vol 1
Vans Foot The Bill
Lee Ann Curren TRANSLATE World Premiere
Vissla
Slide 2019
tatonka recco
Polartec-logo-Environmental-Leader
Lee Ann Curren TRANSLATE World Premiere
75 Showroom floors up stairs and Atrium
Sport-Achat Bikexpo Summer Lyon B2B Venue Sports Industry Event
Yearning For Turning vol.9
Vans Angel Gone
Patagonia Los Plástico Trailer
HO18_Snow_TogetherForever_RawFiles_Euro_Thumbnail
Action Sports podcast SOURCE HMT
Sportjam Surf Test 2021
Wavegarden Cove1
supra
Sanbox Endavor
Source-Digital-MockUp
Photo cred Adrian Krawczyk @wspak.pl
K2 FW20/21 Snowboard Boots

K2

SIA x Mike West
16x9
DC Spanish week
Fuel TV header
Pierre Rollet @Nazaré photo ©rafael Riancho
DSRT-Surf USA-wavegarden render