OP SS21 Skate Hardgoods

OP SS21 Skate Hardgoods Preview

Brand: Our company is called Rolling thunder, we license and distribute the following companies globally, Zoo York, Ocean Pacific, Speed demons, Vol 1, Blueprint, Verb, KFD, RAD, Pivot trucks, Killer Speed co and The Heart Supply                                    
Inteviewee: Steve Douglas, Director

MARKET

What are your main price points for next season?
Decks

  • 45 euro for BP
  • ZY 45 and 50 euro
  • The Heart Supply logo 50 euro
  • The Heart Supply pro 55 euro

Completes

  • Vol 1 – 40 and 45 euro
  • Speed demons 50 and 60 euro
  • RAD 60 euro
  • KFD 65 euro
  • Verb 70 euro
  • BP 75 euro
  • The Heart Supply logo 80 euro
  • The Heart Supply pro 90 euro
  • Zoo York 85 euro
  • OP regular completes 85 euro

Trucks starting at 30 euro a set

Wheels THS 22.50 euro

Cruisers OP 105 euro

Long boards OP 150 euro

Surf skate OP 170 euro

OP SS21 Skate Hardgoods

What general trends are you noticing in European skate hardgoods?
That everyone is out of stock and everyone is scrambling to get stock

In your opinion, how healthy is the market and skate participation in Europe?
Extremely healthy, the demand is INSANE

What is the impact of COVID-19 both on a supply and sales side?
Extremely positive, Demand outweighs supply.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Not at all it means you have to get your orders in earlier.

MARKETING

What are the “stars” of your hardware segment right now. Products you couldn’t live without?
Everyone but if I was to pick 2, I would say the Heart Supply. So much excitement on this new brand from the creator of Element Johnny Schillereff on the higher end.The lower end Vol 1, good quality completes for skate shops for low retails intended to get more kids on skateboards.

OP I would say cruisers and long boards.

OP SS21 Skate Hardgoods

For 2021, what are the main product news you have in store for retailers?
Pivot trucks a new price point made in the key truck factory in China, great quality and great price.

Killer speed co, great branding and offering, high quality wheels made in the same factory as one of the top 2 wheel companies.

OP I would say regular popsicle OP completes.

What is the secret to selling high-quality hardware?
Creating demand and right now simply Having it in stock!

PRODUCTS

The skateboard beginner segment looks like it’s picking up even more. What are your coolest products and best-sellers aimed at kids these days?
Small boards and cheaper prices for the parents to get them into it.

OP I would say regular popsicle OP completes.

In terms of decks, what are the shapes and sizes retailers need to watch? Are slimmer decks coming back?
We’re seeing the decks 8 and 8.25 are hand downs the best sellers, then 7.75 and after 8.5, the ones in between seem to be lagging globally, this has been a big shift the last 6-12 months.

What are the major wheel sizes? And what are the main wheel technologies right now?
51-54mm

And what are the major truck sizes and models right now?
5.25, 5.5 and 5 in that order

SURF SKATE

How has the surf skate trend been evolving so far this year?
Very strong

Has Covid-19 affected demand for surf skate?
It’s all through the roof, everything is sold out EVERYTHING!

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

  • Swell 40” pintail
  • Swell 31 Cruiser
  • OP Regular popsicles
  • The Heart Supply any of the 3 new pro rookie decks
  • Pivot trucks this price point truck is quality all around
  • Killer speed Co, great quality, name and branding

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VR1226_C2BKBK_LIFESTYLE

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AURORA RIDING NORTH from Quiksilver Athlete, Mat Crepel and best friend Damien Castera
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L1

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SIC

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NSP

Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown
Where Land Ends
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Slide & OTS Winter 2024
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Weird Waves season3
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STX

Screenshot 2024-01-06 at 18.00.34
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Vans Delay Scene, Netherlands
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TSG

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Bataleon 20 year celebrations header
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Red Bull Roller Coaster
Fat Tony's True Conversations
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Millican Core Roll Top £80
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Tur

RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS
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Boris Mouton_Credit_ Theo Acworth
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VF Corp
Freeride World Tour 2020 FWT20 Calendar Dates Snowboarding Competition
Globe ReGrowth Program
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L1 FW20/21 Women's Outerwear

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Sean Cliver Todd Bratrud Paper To Print Skateboarding Art Exhibition House of Vans Dumb Big Brother
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80 billion items of clothing
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DC

Moon Neff Headwear
AlterEgo lifestyle
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Emerald Holdings
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Gul

longboard classic 2023
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ORTOVOX FW20/21 Technical Snow Backpacks
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Gul

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Wave Pool Mag
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Yes

Foamlife x Stokehouse Australia
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C-Skins x Surf Supplier Uruguay
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109-multi-device103
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SPY+ FW20/21 Goggles

Spy

Royal Wedding Surfers Against Sewage
etnies
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PAC

Retailer brand wants web copy
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DC

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NSP

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MarketIntelUK
WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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K2

Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.
Tom Curren's Free Scrubber
Montafon Banked Slalom
22.1.4.L1CatalogShootCamera21493

L1

SUP BRAND OF THE YEAR
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NSP

In this photo taken on May 21, 2019 shows shoppers at an outlet mall exit a Nike store in Los Angeles. AFP GETTY IMAGES
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POC

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Gul

WSF General Assembly in Belgrade, Serbia
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OID SS21 Backpacks

OID

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TSG

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DC

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MUB

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Source_Format

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