Helinox SS21 Great Outdoors Preview

Helinox SS21 Great Outdoors Preview

BrandHelinox

Interviewee: Joe White, European Head of Marketing

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
After the initial shock of lockdown and the subsequent shift towards selling through our e-commerce website, online-only retailers, and strong omnichannel accounts; we have seen good stability and even growth for the Helinox brand in the camp furniture category.

Online search and campsites booking data are indicating that camping is going to be a popular holiday choice this year for people in Europe looking for an alternative to an overseas summer holiday. Camping is accessible to many people, and it offers opportunities to spend time with family in the outdoors where social distancing can be achieved more easily.  After the stress and confinement of the last few months, camping can give people an ideal way to relax, have fun, and reconnect with nature.

Helinox SS21 Great Outdoors

Helinox Speed Stool

What are the major trends in the camping segment in spring/summer 2021?
One thing we have also noticed is that those buying seem to be prioritising good quality products that are built to last and have chosen to come back for the supporting accessories that make their enjoyment of the product even greater. We think a Helinox chair can provide real joy whether out in the wilderness or sat at home in the garden or sat on a balcony – our customers at the moment seem to agree!

Where have you positioned your brand in the market and why?
Helinox invented the category of chairs that you can actually take backpacking with you. This concept didn’t really exist before the Helinox Chair One was launched, and now we have products like the Chair Zero which weigh under 0.5kg and pack up ultra-small. When you’re a company that thinks in terms of redefining and inventing new categories you always have something coming through that will surprise and delight customers. This year we’ve focused on bringing bright colour and fun to a typically safe and traditional category. We’ve also developed some very cool shade solutions for sitting outside in on those sunny days! Innovation is important to us, and so is the aesthetic that the materials and functionality create. Sometimes it’s also about injecting character and personality into a product.

Which items should every nature lover take with him on the next outdoor adventure?
We would suggest taking advantage of the ‘Great British Summertime’ by packing up a Helinox sunset chair, our detachable cupholder and our personal shade solution and heading to an off the beaten track beach to surf, swim and enjoy some quality r&r with some family and friends. Just remember, leave no trace of being there.

How has Covid-19 affected your SS21 sell in plans (delays/ range cancellations/ carry over)?
For the SS21 sell in season, we conducted our first series of online sales meetings. We divested resources from activities such as printing catalogues and flying sales teams across Europe and reinvested that money into sustainable, digital-first tools designed to support a remote sell-in. Early indications suggest this move will not negatively affect our order book.

We also decided to offer a slightly slimmed downrange of new products and colourways for SS21; this was primarily to help the sales teams make the switch to remote selling without being overburdened by lots of new products. It also means we’ve got lots of exciting developments in the pipeline for ‘22!

Helinox SS21 Great Outdoors

Helinox Incline Festival Chair Tie Die

Please talk us through your 2-3 of your key products for 2021.
The Incline Festival Chair – Designed to enhance the experience of any outdoor festival or event where you might want to take the weight off, kick back and watch the show.  The low to the ground, large bucket seat chair has adjustable legs that can be alternated to change the seating angle, ensuring you max your enjoyment of the show. Comes in our rad new tie-dye colourway!

Helinox Incline Festival Chair Tie Die

The Bloncho – If you have ever spent an evening sat in a camp chair hanging out with friends you’ll have wished you had a poncho or at least a blanket to keep you warm as the night draws in. Helinox has created the perfect hybrid. A blanket/poncho = The Bloncho;  designed specifically to work with Helinox chairs and made from 100% recycled materials.

The Speed Stool – The lightest and most portable seat in our range. The speed stool weighs just 470 grams and can be pulled out in any circumstance to provide a stable sitting surface on the go.

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Surfpaints x Surfcloud EU
Quik Roxy
Soöruz Ocean Project 2nd Life Program Wetsuit Neoprene Recycle Black Is Green BIG Naturalprene Yulex
Nike logo BSS
Hamburg_Saltwater Shop_Photo Credits Antonia Siebeneck
The new 2300 square meter facility in the Netherlands RIGA 2, BARENDRECHT
JJF by Pyzel
ACM London Popup
NASS 2020 Poster
L1008428Tony Hawk Signature Line
Wavegarden Cove Urbnsurf Melbourne Surfing
I Five deck montage
MarketIntelAustria
season distribution
Absolute-Snow_SquareLogo
Curator_Vol1_FW_231118_StefanGoetschl-7938
Sticky+Bumps+Sex+Wax+Timeline
Jeremt Sladen
Glasert_ENDORFINS_header
Honey by Vans
Big Wig Wilco + team
100th Big Wig, Roxy's Emilie Souvras
Screenshot 2023-01-18 at 14.01.54

L1

Spring Fling 2023 Tourist shots
IMG-1397
Gotcha Surf header
A New Earth Project x Atlantic Packaging
Picture Organic Clothing FW20/21 Technical Snow Backpacks
Adidas Logo
Danny Way Frame
patagonia-hut
10th fest header, Laura Enever photographed by Stu Gibson
Reef Logo SOURCE
MarketIntelFrance
Dominik Wagner by @mattgeorges
ORION Primepark Sessions
JN_Swallow_Diagonal
Surflogic Brand Profile
World Rookie Finals- Slopestyle- Kaprun
Airblaster
Wavy earplugs
Alek Oestreng x FW
Wheels and Waves logo
Boardriders
Softdog.
Prism Skate Co Dump
next summer tradeshow
Forcefield Protection logo
High-Five
Market Intel Germany
Screenshot 2020-06-01 at 11.40.26
Fallen Europe
Northwave booth
GN4LW Elise Crigar
European_Skate_Tour_Feat_Tom_Knox
Landyachtz header, photo credit Jacob Lambert
Shen City Peaks 3
PPC 2023 Foiling Preview

PPC

16x9
Pat Oconnell Headshot
SIA logo
AKAW! LOOKBOOK.
Audi Nines Design Comp
World Rookie Tour finals 2022
Dillon OJO
B4BC wellness series
FSSC x B Corp certified
Funky The Guardian header
electric
(C)davide_dal-mas_patagonia-sto re-montebelluna_0003[1][4]
Jeremy Joire photo credit Perly
Peak Brand Collective logo
EUROSIMA
London Ski & Snowboard festival
POC 2022/23 Snow Goggles Preview

POC

Joonas Eloranta x Vimana Snow
Pill Base camp 2023
Bolle Brands logo
Bayonee CCI SOURCE Illustration
logo JD Sports
Sanna Hörvallius x Manera
Pierre Rollet portrait  photo©surflogic
Snow & tourism report 2023
New to Surf Expo exhibition
Alterego crowdfund
AlterEgo lifestyle
Shapers Club Cardinal Surfboards-Hugo
YUTO TOTSUKA x DEELUXE
80 billion items of clothing
Slide x Outdoor Trade Show [Winter]
Waveland Brasil
Volcom, Arthur Longo©DavidTchag
NASS Street Art
Enzo Cavallini, photo credit_Wavegarden Alaia By
Lockdown film fest
Portugal Market Insight
Alright, Ok Vans Signature Team Rider Elijah Berle
Market Intel Germany
Surfdome
brandwave
Spot to Spot @ Neil Sharp
Wiseman, K2 'Big Band'
Slide x Outdoor Trade Show [Winter]
RVCA Paris 2021
New Mizu Wide Series
Surf Expo, Orlando
Victoria Vergara, by studio_255 x kevinMETALLIER
International free ride film fest
Pupils at Rosendale Primary School during the #itsgreatoutthere and ReimaGO project
MarketIntelSwiss
SP United FW20/21 Snowboard Bindings Preview

SP

Stinky series ep 1
KEVIN-CASILLO-3
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