Mizu SS21 Great Outdoors Preview

Brand: Mizu
Interviewee: Jussi Oksanen, Co-Founder and Brand Lead

What are the main marketing stories behind your new bottles & flasks for next season?
Our marketing story has stayed true to its original mission when I started Mizu back in 2008 while filming snowboard movies in Alaska… I realized I had to do something about all the single-use plastic water bottles piling up in my truck and everywhere around me and play a role in reducing our plastic footprint on this planet. Next season we are realizing our goal of making that easier than ever for our consumers by expanding our product line into the food category, cutting back on yet another area where single-use plastic is prevalent.

How has Covid affected your SS21 sell in plans? (delays/range cancellations/carry over…)
No effect – we’re still launching the same products we had planned on the same schedule we had planned.

Sustainability is a major reason why customers purchase bottles & flasks, what practices are you bringing in to produce more sustainably?
Since our company was built on the mission to help reduce damage to the environment, we’ve been focused on running in the most sustainable way possible since day one, so we’re not “bringing in” anything new – but we’re always on the lookout for ways to get better.

What new trends can customers expect from bottles & flasks?
Filtration. Filtration. Filtration. Mizu was the first (and is still the only) major water bottle brand that has an effective filtration system. When we launched the Mizu 360 filtration systems in 2017 it was to close the loop on any need for disposable water bottles. A reusable water bottle is great, but when you’re out and about and concerned about the water quality you are refilling it with, our filters have you covered. The Mizu 360 filtration system allows a Mizu user to go literally anywhere in the world and be able to drink water without having to purchase a reusable water bottle. I travel a lot and find myself far from reliable water sources on a regular basis — it’s nice to know I can drink clean water wherever that is!

What new technologies/features are you bringing into your bottles & flasks collection? Which materials are you using?
I think that because we are so mission-driven at Mizu, we don’t just think in terms of “bottles and flasks”, or simply expanding our product line just to grow the business by selling things with the Mizu logo on them. We truly think in terms of providing the human race with reliable reusable products that will allow them to live an adventurous active life while significantly reducing the amount of single-use waste they create along the way. We saw a need for an expanded product line into reusable products for food (we know our customers love to hike, camp, and adventure anywhere and everywhere) and so our goal was to provide them with products that can go along for the ride!

What is new in your collection for next season?
Lunch Box, Cutting Board, New Cutlery Set, and our new seasonal color is “Sand” – inspired by our local California beaches.

How are you segmenting your collection and what are the main price points in your collection?
As far as price points go, and since our products are all guaranteed for life, Mizu makes only the highest quality products from the best available raw materials. In terms of segmentation, we make vacuum insulated products for controlling the temperature of contents (whether that’s hot or icy cold), and we also make high-quality single-wall products for people that may wish to trade the thermal properties for lighter weight and higher volume. So single wall vs. insulated is one way we segment the line. We then also think of our products in categories defined by use. These categories include hydration (which includes filtration), coffee, bar (beer, wine, and alcohol), and food.

Please name and describe highlight items from your SS21 collection.
Mizu Lunch Box – A water and air-tight stainless steel container that will keep your lunch items sealed, fresh, and protected from getting crushed. The seal will also keep any contents from leaking out and onto other items like many of the zip-up alternatives. It is available with or without a bamboo cutting board that fits inside or can be bought separately. Perfect for everything from school, work, or outback adventuring.

Mizu Urban Cutlery Set – The Mizu Outdoor Cutlery set has been in our line for several years to give consumers a great reusable option over plastic cutlery. It has quickly become one of our top-selling items, so we’ve added the Urban Cutlery Set which has colorful handles, the addition of a straw and straw brush, and a color matching cloth pouch. The colors all tie in with Mizu’s Lunch Box and Mizu’s cups and mug colors so consumers can build matching sets of these everyday reusable items. I always keep one of these in the glove box of each car (got to have your reusables if you pick up a takeout and eat it at the beach!) and make sure one is in my backpack when hiking or camping.

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Wave Hawaii

Picture

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DC

Norden

ROXY

Mons Royale

Semente

ROXY

Rojo

REKD

ORTOVOX

Ryan Longboards s/s 2023 Longboards Preview

Rayne

Recco

Dupraz

Liquid Force

Head

O'Neill

Protec

ROXY

Cool Shoes

All-In

Horsefeathers

Spark R&D

Union

Moai

Burton

Carver

Kalama

SP

Backcountry Access

Founders Hristo & Dimo. Photo_Ivaylo_Donchev

Starboard SUP

Will and Becca at Spark R&D new warehouse

Evoc

Telos

Oosc

Graphic render of The Wave Bristol. Scheduled for opening October 2019.

ROXY

686 crew shred. Victori Daviet, Brent Sandor, Pacome Allouis, Gigi Ruf and Stephane Grenet

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Quicksilver

Slash snowboards

Northwave

Gara Split

Sooruz

OP

Iriedaily

House of Vans TSA 30 year. Ban This Killer Craze

JONES

Northwave

Smith

Nobile

Etnies

O'Neil

Sooruz

Globe

Mistral

Oxbow

Element

Jobe

Landyachtz header, photo credit Jacob Lambert

Osiris

Melon

POC

Plum

ROXY

Flux

Goodboards

Dupraz

Northwave

Billabong

Deeluxe

VAST

Iriedaily

Wetsuit Recycling Program Alaska_MHO_CWN

Manera

Union

Dakine

ELEMENT BARCELONA featuring the FREDITANO PROJECT

Miller Division

Nikwax

Goodboards

Amplid

RED EQUIPMENT

Smith

ION

O'Neill

Pukas

Rusty Men's Surf Apparel

Public Snowboards

1 Surf Expo took place inside its regular venue Orange County Convention Center In Orland Florida

Slide

Buddy Buddy

IPD

Alaïa Bay, Switzerland first international surf championship

Fanatic

Epokhe

Gumbies

BuckyLasek_CrookedCop1_Oceanside_Swift2021 copy

Protec

Jobe

Nikwax

Loubsol

Jbay.Zone

wip

X Games Norway 2019 YouTube Facebook Twitter ESPN App Stream

POC

Primus

Picture Organic Clothing

Forward

Rossignol

Spark R&D

Slingshot

Daniel Lutheran + Kalle Wiehn with a Security Guard Moscow

Nidecker

Bataleon

Sun Bum

Play

Fjällräven

CHARGERHELMET-BLACK-10004183-BLACK-LIFESTYLE02

Dakine

SIC

Sandbox

Hurley

Academy

Norrona

West

Dakine

Flow

Amplid

Barts

Naish

Jbay.Zone

Airmarker

Quiksilver

UWL Surfboards

Brakeburn

NSP

Jeremy Jones at Home in the Mountains. Photo by: Nick Kalisz

Nidecker

Lib Tech

FW2324-tamok-lofoten-@ChrisHolter-DSC05649 (1)

Norrona

Tahe

Patagonia National Park Volunteer Programme, credit Eugenie Frerichs

Scott Sisamis - Vans Global Director Action Sports, Surf & Snow. Photo HMT

Gore-Tex

Rossignol

Barts

Wesc

Db x Looking Sideways fund, Photo - Aaron Schwartz

DC

Sooruz

L1

Alder

Ripcurl

Reef

Melon Optics

Freewing

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Anon

Kavu

Lift

Flowt

Flaxta

Eivy

New Balance

Bern Helmets

Red Paddle Co

Rossignol

Aqua Marina

Black Diamond

Roark

Ethika

Brethren Apparel

Neilpryde

C-Skins

Reedin

Fallen

Korua

Nidecker

STARBOARD

Never Summer

Bataleon

Hydro Flask

Hilx

ISPO Award OutDoor Edition - New quality seal for outdoor products

Chilli

Flux

Cotopaxi

Noah Peterson IndyIntoWall, Quebec O'Malley

Templeton

Oxbow

Drake

K2

Nidecker

Hurley

Spektrum

686

Rusty

Prism

Prosurf

SIC

FoamLife

Leonardo Fioravanti at the 2019 Quiksilver Pro France (Championship Tour > Challenger Series)© WSL : Damien Poullenot

Brakeburn

Armstrong

Red Bull SPECT

JONES

Norden

SETT Surf

Duotone

Lightning Bolt

Columbia

PAG Neckwear

Slingshot

Spinera

Iriedaily

Norden

Red Paddle Co

Gul

Ryan Callinan Signs with Ocean and Earth

Konvoi

Burton

Norden

ORTOVOX

Indiana

Town and Country 2022 Surfboards Preview

Town & Country Surf Designs

és

Cabianca Surfboards & Agote Surfboards

Aleck

Indiana

Alder

Maui and Sons

Bataleon

Red Bull SPECT

Zeal Optics

Salty Crew

THUNDERBOLT

Spektrum

Candide

Tiki

Gentemstick

Kanoa

Mundaka

Rossignol

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Rome Co-Founder Josh Reid with downtime in the Lodge. Photo Tom Greenhill

Fallen

Hurley

Pyzel

Rossignol

Flux

Starboard SUP

Homeboy

Euroglass

West

Armada

O'Neill Wetsuits

Burton

Borealis

Canary Cartel

Nitro

WOOLF

Heimplanet

Rome

Templeton

Rossignol

Aquaglide

Bote

Greenbush

O'Neill Wetsuits

Soöruz Ocean Project 2nd Life Program Wetsuit Neoprene Recycle Black Is Green BIG Naturalprene Yulex

Red Bull SPECT

Madrid

CHPO

Aztron

Stance Underwear Customer Consumer Guarantee Return Refund 30 Days

Oxbow

POC

K2

SIMS

Lightning Bolt

Panda Optics

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11th SHORTIES X SURFDOME Taz Knight CLEM

Semente

Airush

Kavu

Nitro

Quiksilver & Roxy

Nitro Snowboards has joined the European Outdoor Group

Landyachtz

Oakley

Etnies

Ride

Nidecker

Landyachtz

K2

VonZipper

Newly elected board of the World Snowboard Federation

wip

Mammut

Smooth Star

Slide

1 Surf Expo is held at the Orange County convention center in Orlando

Vertical Unit

TSG

L1

Ride

DB Longboards

Gul

Picture Organic Clothing

Easy Snowboards

Salomon

Union of Surf

Vision

Gotcha

Volcom

Tahe

Kari Traa

Adelio wetsuits x Good Question Supplies

Stance's Randy Sheckler - Director of Product Education

Backcountry Access

Rome

Elevated Surfcraft

Forum Snowboards Preview

Picture S/S 2022 Lifestyle Backpacks Preview

Picture Organic Clothing

Pyzel

POC

Himaya

Corran

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Glassing Portugal Saxon Looker Surfboards

Pukas

boom-art & Petites Luxures and Red Cross

Reef

C1rca

Dragon

wip

Red Paddle Co

Amplifi

MIZU

GLTZN

Forward

Rip Curl

Amplid

Arbor

Evoc

Nitro

BBCo

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Euroglass

Pyua

Nidecker

Shark

American Socks

ROXY

Brixton

Jones Snowboards

Indosole

Sandbanks

Homeboy

Kemper

Dragon

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Mizu SS21 Great Outdoors Preview