Globe SS21 Skate Shoes

Globe SS21 Skate Shoes Preview

Brand: GLOBE

MARKET

What are your main price points for next season?
Of course we always try to retail our products in the key scale prices: from 70-80 Euros but we are also developing products with specific added value like our Wolverine leather. Consumers are keen to pay a bit more for nice quality products.

How is the overall health of the European skate shoes market right now?
Classic skate shoes are still experiencing decreasing volume, but Globe has the chance to be the leader on Chub products which is helping our business a lot. We are just afraid that because of the high stock major brands have, there will be lot of discounted products on the market which is not going to help the skate shoe market unfortunately.

How has coronavirus impacted sales expectations in this segment?
No real impact as we delivered to our retailers before the lock down, of course the repeat business was impacted. But our stock level was really low in the end.

How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
There is no cancellation in our SS21 range or carry overs on top of what was planned before the lock down, we’ve just tried to get the best optimal and commercial range and we are delivering Fall20 on time (In advance even for footwear).

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
This season we have three key stories coming based around our brand philosophy of living low velocity. As part of our ongoing pursuit to improve our sustainability, we have been researching and testing materials that are eco-friendlier, more durable and perform. This season we are proud to introduce two new materials from Wolverine Leathers.

Globe SS21 Skate Shoes

Our first key story from Wolverine Leathers is the LONG-LASTING story – The most durable leather available from Wolverine Leathers. Longer lasting than regular leathers, durability translates to less landfill. Which feature on our LAII and SURPLUS styles.

Our second key story from Wolverine Leathers is ECO-LEATHER, A Bio-degradable & metal free pigskin nubuck that is humanely harvested which is featured on the GS CHUKKA / LOW TIDE AND SURPLUS.

Our third key story is Organic Cotton. Organic agriculture protects the health of people and the planet by reducing overall exposure to toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply, and that are associated with numerous health consequences. Because organic agriculture doesn’t use toxic and persistent pesticides, choosing organic products is an easy way to help protect you, your family and the farming communities that are growing cotton. This season we are featuring an organic cotton twill on the LAII / SURPLS and MOTLEY II.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We are shooting more assets & making sure our retailers are receiving these in the correct size for both their websites and for their social channels.

Globe SS21 Skate Shoes

What general trends are you noticing in Europe right now?
We are seeing an increase in demand for vegan or at least a responsibly sourced shoe.

DESIGN

What is THE skate shoe style retailers need to stock this season?
The Liaizon is a new style skate loafer style which complements the brand and the team. We are really happy with the way the model has turned out.

Which technical features are you the most proud of?
The third-party supply of our new material vendors is what makes us proud of this new range. Being able to source and service skaters, surfers and general end consumers on products that make a positive difference are all born from technical development in the leather/materials sourced.

What are the cuts, silhouettes and materials for this season?
Everything from hi-tops, slip on boots and loafers that are all built for skating and can be clearly visible as Globe are the models that resonate for us. All our shoes have slight twists that make them unique.

BEST SELLERS

Please name and describe your highlight pieces and items that retailers should definitely order.
The Liaizon is for sure the product for SS21 as it is a nice trendy loafer slip-on available in both suede or leather.

The Surplus and LAII in black/black Wolverine, perfect products for skating and the LAII; Sammy Montano colourway – both are also available in organic cotton with a nice gum sole.

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OG SKATESHOP.jpg (WEB COPY)
Curator Vol II Cover
Snowbound Expo 2022
Norden Brand Profile3
Phantom lens AR technology
Italo Ferreira joins Creatures of Leisure
House of Vans reopening event
Slide & OTS Winter 2024
Path Finding New Zealand
RePack x Picture Organic
Thomas Delfino   Credit-David Malacrida www.elmerjack.com
Arcade Belts hiking climbing adventure belt products
Play Snowboards Laax
The press, one of the Lab's custom machines - Credit_ MVD Media
ISA World Junior Surfing 2022
Volcom, Arthur Longo©DavidTchag
ACOSTA_2018_VPSMALMO_FINALS_MensPodium
BEST-BUDDY-2
VPS 2019 Vans Park Series Americas Regional Championships
Dakines Falvien Foucher, Bucher + Walt's Julien Boucher and Dakine's Frank Heissat
Alterego crowdfund
coco ho
HLC acquires AEND
Zebbe Landmark by Dennis Olzon.
Safety Shred Days 2019
etnies @ Fuengirola Skatepark
supra
Mizu, Todd Glaser
PAG 21/22 Face Masks Preview

PAG

Vans AV Pro - Photo HMT
Skateistan Johannesburg Mar 2018
Voited Knowvember
maurice rebeix (2)
Erik Logan. WSL CEO
AIPA Dark Twin, Joel Bishop
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WSL Sustainability
Sanbox Endavor
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Who's Next x Sportair header
Xala Founding Partner Rocardo speaking
DC
AKAW! LOOKBOOK.
Two Seasons logo
Finisterre Blue Friday 2021
wsf
Woolf Merino
PJ Gustafsson by Mike Goodwin(Method Mag)/@boilingdenim
Polartec Introduces First Fabric Technology Engineered to Reduce Fibre Shedding
K2PatMoore
Volcom Ozzie Wright
Nordic Light Vans
NITRO Presents Truly Offline
FIS x TSG header
Mayori header
Issue 91 Social Media preview
Shen City Peaks 3
Microfibre Cooling, adult, Arcadian Blue
Custom
Fallen S/S 2022 Skate Footwear Preview
1 Nestled into the very end of the Alpbach Valley in Tyrol, Austria, Shops 1st Try is growing every year
K2 2022/23 Snowboard Preview
Tahe_logo_1_2colours
Screenshot 2023-08-11 at 11.49.28

686

etnies 2 million trees since 2011
On the cover: On the cover Frode Goa Photographer, Atle Dahl
CGSA
Nike logo BSS
NSP 2021 Surfboards Preview

NSP

BOA_LFS

Boa

DC EU Tripin' Evan Smith Bordeaux
2 Performance Forum
EarLabs Conner Coffin
Dani & Jimmy Jenks chillin’
Work In Progress
Nike
Photo @visitportugal
Picture- source to product chain
Marcel Korner TSG
Party mayhem
Blue Ewer NSP Ninja Portrait Reactive2
Josh Gardner's Shoutout Earth
evoc FW20-21-Richard-Walch
MarketIntelFrance
SLS men's finals Kelvin Hoeffler c shigeophoto
clarus logo
Vans Shop Riot Finals
Freeride World Tour
Nitro carbon neutral header
Peter Bauer by @mediaproductionbk
WSF dates
Fest Creative surfing, NY
Down & Out in Switzerland
Ryan climbs the West Ridge of Denali on a 2013 Alaska expedition. Photo - Max Lowe
Fuel TV header
2022 sched
Quiksilver Young Guns 2019
Aurelio Verdi
DC Fight Club
Screenshot 2024-02-12 at 11.00.08