SA1NT SS21 Men's Streetwear

SA1NT SS21 Men’s Streetwear Preview

Brand: SA1NT
Interviewee: Eden Palm, European Sales

How is the European boardsports streetwear market right now?
Not exactly sure as this is not a core market for us.

What are the effects of COVID-19 and how are you responding as a brand?
Of course. 100%, this has had an effect. I was due to do a trip to Belgium and Holland but had to hit that on the head. We also had to stop deliveries going to new dealers in France which we had just opened. But, with that came a change. My focus turned to building brand awareness and changing how I was marketing the brand. Through various brand ambassadors and influencers, I concentrated on promoting more than anything else and directing sales to not only our own e-commerce but to our dealers too.

What are your main price points for next season?
Kind of a tough one, as there is still a huge focus on our DNA which is tech moto gear, but as a brand, we are going to start introducing more commercial products. So, a £30 t/s and a £150 5 pocket pair of jeans, but with 2% Dyneema content making them way stronger than your average pair of Levianglers…

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Thankfully for us, we are at the very beginning of more seasonal collections as the current way of working has been a generic collection, so not too much of a negative effect, although saying that, sample arrival has been effected.

What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
As above. At this point, we are a lot more moto focussed, but the answer to this question will be different come the next questionnaire

SA1NT SS21 Men's Streetwear

Are you seeing any dominant overall trends, like workwear or wind gear for instance?  
It’s still moto for us, although there is a mainstream dude picking up on SA1NT now. T-shirt sales are smashing it, and I talk to a lot of these people, so I know that they do not own a bike or watch MX or MotoGP for example. I kinda feel like we are where Deus were 10 years ago, although our DNA is very much more connected to tech moto.

How are fits evolving in tops, bottoms, outerwear?
For us, everything is true. No oversized, or undersized. Bikers want to feel comfortable.

What are you doing with materials, colours, and textures?
Still a huge focus on Dyneema. If you don’t know what Dyneema is look it up! We literally make the strongest jeans in the world. We will continue to work with Dyneema within future collections as this is what we are known for. We will also look at incorporating it into accessories etc.

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We create fashionable products but with hardcore tech functions. We make jeans for anyone who rides a bike so that if you fall off at a high speed we offer protection. But, you can still wear our product in the office and not feel like the Michelin man. Sorry to repeat but, we will expand on what we are doing. There is a need for it, as we begin appealing to skate kids, BMX kids, and the general public. Right now, that collection is our WORKS product, but a lot of people do not associate with WORKS and just want something SA1NT branded, so this is what we are stepping up to.

SA1NT SS21 Men's Streetwear

What is your current denim collection’s theme and marketing story?
UNBREAKABLE. The strongest jeans in the world. When things go random, we can help.

 

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102 DAKINE BACKPACKS/BOARDSHORTS

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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