SA1NT SS21 Men’s Streetwear Preview

Brand: SA1NT
Interviewee: Eden Palm, European Sales

How is the European boardsports streetwear market right now?
Not exactly sure as this is not a core market for us.

What are the effects of COVID-19 and how are you responding as a brand?
Of course. 100%, this has had an effect. I was due to do a trip to Belgium and Holland but had to hit that on the head. We also had to stop deliveries going to new dealers in France which we had just opened. But, with that came a change. My focus turned to building brand awareness and changing how I was marketing the brand. Through various brand ambassadors and influencers, I concentrated on promoting more than anything else and directing sales to not only our own e-commerce but to our dealers too.

What are your main price points for next season?
Kind of a tough one, as there is still a huge focus on our DNA which is tech moto gear, but as a brand, we are going to start introducing more commercial products. So, a £30 t/s and a £150 5 pocket pair of jeans, but with 2% Dyneema content making them way stronger than your average pair of Levianglers…

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Thankfully for us, we are at the very beginning of more seasonal collections as the current way of working has been a generic collection, so not too much of a negative effect, although saying that, sample arrival has been effected.

What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
As above. At this point, we are a lot more moto focussed, but the answer to this question will be different come the next questionnaire

Are you seeing any dominant overall trends, like workwear or wind gear for instance?
It’s still moto for us, although there is a mainstream dude picking up on SA1NT now. T-shirt sales are smashing it, and I talk to a lot of these people, so I know that they do not own a bike or watch MX or MotoGP for example. I kinda feel like we are where Deus were 10 years ago, although our DNA is very much more connected to tech moto.

How are fits evolving in tops, bottoms, outerwear?
For us, everything is true. No oversized, or undersized. Bikers want to feel comfortable.

What are you doing with materials, colours, and textures?
Still a huge focus on Dyneema. If you don’t know what Dyneema is look it up! We literally make the strongest jeans in the world. We will continue to work with Dyneema within future collections as this is what we are known for. We will also look at incorporating it into accessories etc.

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We create fashionable products but with hardcore tech functions. We make jeans for anyone who rides a bike so that if you fall off at a high speed we offer protection. But, you can still wear our product in the office and not feel like the Michelin man. Sorry to repeat but, we will expand on what we are doing. There is a need for it, as we begin appealing to skate kids, BMX kids, and the general public. Right now, that collection is our WORKS product, but a lot of people do not associate with WORKS and just want something SA1NT branded, so this is what we are stepping up to.

What is your current denim collection’s theme and marketing story?
UNBREAKABLE. The strongest jeans in the world. When things go random, we can help.

Brand Previews

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1 Orange county convention centre, Orlando, home of Surf Expo

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New Balance

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[From L_R] Carissa Moore, John John Florence, Italo Ferreira, Tyler Wright, and Ryan Collinnan at Newcastle Cup pres by Corona press conference_Credit WSL_Dunbar

Black Friday could unleash a £8.49bn monster creating major delivery bottlenecks, says ParcelHero

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WSL's President of Content, Media and Studios Erik Logan named as WSL CEO

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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?

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Nitro Snowboards has joined the European Outdoor Group

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Directors and members of the Jury of the 16th edition of the International Surf Film Festival Anglet, with Bruno Delaye, the Festival Organiser.

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RED BULL AIRBORNE FRANCE PREPARES FOR COLLISION OF AERIAL INNOVATORS

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Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot

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Torq's GM Sebastian Wenzel during the 2016 Torq sales meeting, Mundaka, Basque Country. Photo-

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[header] Dickies Life x Hackney Bumps Community Group

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Jeremy Jones at Home in the Mountains. Photo by: Nick Kalisz

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Snow and Rock Snowboard Buyer, Sam Clark. Photo James North

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Portuguese Deeply Team Rider Vasco Ribeiro at the 2018 Pro Anglet

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Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo

Bollé

FW

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Follow

Ripcurl

Semente

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Anon

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DC

Plum

Nidecker

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Passenger

Oakley

Tahe Factory SUP credit Emmanuel Berthier

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Nobile

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Nobile

Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President

Firewire

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wip

Victoria Vergara, by studio_255 x kevinMETALLIER

Ride

Gul

ORTOVOX

PrimaLoft Product Engineer Robert Dempsey with the first bale of fine denier high performance PrimaLoft biodegradable fibre

Globe

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Liquid Force

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Freewing

Bern

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@craig__anderson, Db. Photo credit_@nathan__hensaw

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Snowboarding Makes Me Happy cover header

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Nitro

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Chrome

Bataleon

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Flow

The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all

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Maria Frykman has been appointed Chair of Scandinavian Outdoor Group

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Now

Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown

SHOPS 1st TRY 2020 Alpbach Alpbachtal Snowboarding Equipment Retailers Registration

Javier Carrera. Hurley EMEA CEO BoardSport SOURCE Big Wig 101

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Jobe

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Sharps donate 9,000 to Cornish lifesaving

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Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

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Matt Liddle - Passenger General Manager US (1)

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Italo Ferreira joins Creatures of Leisure

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Team Rider Naxto Gonzalez in Quiksilver FIlm, Radical Times

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International Report on Snow & Mountain Tourism report 2021

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Women in Action Sports membership program

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Amplifi

Anon

Sooruz co-founders MATTHIEU-BARAT-&-YANN-DALIBOT

Mistral

Endeavour

Friends of Glass - 73 per cent rate glass as ocean friendly

UWL Surfboards

Smith

Salomon

Wesc

és

YukaFujimori_C26JPNShoot_TeineJPN_KentaroMatsuda_3659

Anon

Picture Organic Clothing

Nitro

K2

The Foam Life

Euroglass

Spooked Kooks

DC

Vertical Unit

Amplid

Brethren

Gaastra

Naish

Bern

LOST

Euroglass

Verdad

Amplid

ROXY

Brethren Apparel

Vimana

Indosole

ISPO Award OutDoor Edition - New quality seal for outdoor products

POC

Yes

Gogglesoc

Basque Country Surf S/S 22 Surfboards Preview

Basque Country Surf Company

Rhythm

X Games Norway 2019 YouTube Facebook Twitter ESPN App Stream

Aqua Marina

Oxbow

DC

Horsefeathers

Black Lives Matter BoardSport Source Mag

Greenbush

Karakoram

Horsefeathers

Spy+

K2

Rhythm

Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.

Kari Traa

co-CEO Donna Carpenter announcing the news @ Burton Snowboards HQ, Vermont

Rehall

Envy Surfboards

Goodboards

Rossignol

Hours is Yours

Salomon

Spinera

Naish

West

Oxbow

DC

Drake

Flyn

Clew

NSP

Cabianca Surfboards & Agote Surfboards

Lib Tech

Von Zipper

Loaded Boards

UNITED SHAPES

Aesmo

TOPO DESIGNS

Rome

ROXY

Sector 9

FW 2022/23 Womens Snow Outerwear Preview

FW

Templeton

Founders Brian Singer and Doug Warbrick CREDIT Rip Curl

Levitaz

Cool Shoe Corp.

SNOWSHEPHERD

JONES

Blake Moller 2nd Snowboard Men_@Freeride World Tour_ Dominique Daher

és

Naish

North Kiteboarding

Airboard

Loaded

Red Bull SPECT

Amplid

BN3TH

Rojo

Red Bull SPECT

Picture Organic Clothing

Korua

NSP

Arbor Skateboards

L1

Vans Park Series and Tony Hawk Announce Broadcast Partnership

Saxx

SIMS

Evoc

Microfibre Cooling, adult, Arcadian Blue

Black Diamond

JONES

Rome

Oxbow

Nobile

Goodboards

Ocean Rodeo

Glacier Optics

Flaxta

The Family, Adam Neate for Clown Skateboards

Bollé

Orage

Bleed

Candide

Cabrinha

Sessions

Burton

Drake

TSG

Soöruz

Never Summer

Slash

ION

Dirty Dog

Head

Rojo

clover

Jobe

Saint Denim

Lib Tech

Smith Optics

Rome

Iriedaily

Academy

Vans

Vans

Norden

Island Tribe

Head

Melon

Plum

Electric

Newly elected board of the World Snowboard Federation

Miller Division

Klean Kanteen

YukaFujimori_C26JPNShoot_TeineJPN_KentaroMatsuda

Burton

Ensis

Moai

CÉBÉ

Roark

Evoc

Picture Organic Clothing

SnoKart

Corran

Picture Organic Clothing

clover

Manera

LOST

32

Norden

Ride

Bent Metal 21/22 Snowboard Bindings Preview

Bent Metal Binding Works

Triple 8

Shark

Nitro

Anon

Oakley

Rip Curl

Gara Split

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Ride

Barts

Oakley

ROXY

Follow

Picture Organic Clothing

Red Paddle Co

Oakley

Sounds Of Surfing SOS Molécule Nazaré Big Wave Surfing Quiksilver Pro France Documentary Series

Endeavor Snowboard

Sooruz

Yes

Indiana

State

Dupraz

LOST

Karokoram

Rossignol

Stranda Snowboards

Loubsol

Nitro

Globe

Afends

Roark Revival

Salomon

Slingshot

Tur

Dakine

Shark

STARBOARD

CHPO

Kanoa

Nidecker

Gerry Lopez

Electric

Vans

Outride

Oxbow

Rome

Salomon

GA Kites

Colour Wear

Quiksilver

CHPO

686

Barts

Dewerstone

ReeseBarton_FsFeeble_Bump2Rail_RussianSpySpot

ipath

Bawbags

Picture Organic Clothing

Manera

SUNTRIBE

Quiksilver

NSP

Airush

American Socks

Oakley

Opus

Red Bull SPECT

Spinners The Medium Jake Kuzyk K2 Snowboarding Pro Model Snowboard

Loaded Boards

Rhythm

Quiksilver_233_Solar_EQYEY03207-KYH0_BenPotier_2

Quicksilver

CHPO

Rip Curl Torquay Flagship Store CREDIT Rip Curl

Ride

We aRe SpinDye

Spark R&D

Evoc

Hours is Yours

AEROSIZE

Birkir_Georgsson-YES-Trondheim-6439-Photo_AlexRoberts-HI

Yes

Melon

Dirty Dog

NSP

ROXY

Otis

Firewire

Oakley

Duer

Dakine

Resero

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Click here to read the
full Retail Buyer’s Guide

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SA1NT SS21 Men’s Streetwear Preview