Rhythm SS21 Swimwear Preview

Brand: Rhythm.
Interviewee: Marie Azam, Brand Manager Rhythm Europe

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
One pieces are still a major trend for all kinds of girls and bodies. Rhythm plays with versatility for our one pieces, designed as a swimsuit but also to be upstyled as a body suit when paired back with relaxed bottoms or denim.

More and more girls are enjoying water sports so sporty shapes for surf, stand-up paddle, swimming etc. are increasing in the majority of ranges. Rhythm offers a long sleeve onepiece with backside zip and a boyleg Surf short designed for the activity-based beach goers, for the lady sliders.

With a global trend of bodypositivy, Rhythm offers a large range of shapes, we’ve increased the styles suitable for larger cups up to DD cups. From the high-cut or hipster for the sun lovers to the high waist or regular bottom, all girls can find a bikini or a one piece that suits their body type and makes them feel great!

OHANA

What have been the major inspirations behind the designs in the SS21 range?
With its relaxed approach to everyday life, the Rhythm Spring 21 collection intends to encapsulate the idyllic coastal lifestyle craved by our Rhythm Girls, with a range of diverse effortless silhouettes in new and exciting colour ways. Our collection has 3 key merchandise stories:

For the fashionable natural born entertainer, who participates regularly in ocean-side social activities: a range of feminine shapes, elegant details in peachy corals, tonal sand and white prints.

For the the adventurer, a free spirited girl who dresses to be noticed. This capsule takes you on a journey through terracotta buildings and Moroccan spice markets with trendy shapes, powerfull prints in rich spicy colours of plums and bold oranges.

For the dreamers and the old souls, dreaming of mid week escapes with quiet coastlines, a car full of friends and her film camera. A line full of feminine silhouette, in an eclectic mix of soft pastel hues and delicate jacquard fabrics.

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We suffered as many brands did from some delays in the samples delivery. The range has been resized a little to focus on strong product, balancing commercial and fresh and bold new items.

The big highlight of the season is the introduction of a Classics collection in the range with classic style, timeless design and authentic to Rhythm

TOLUCA

What style/shape of swimwear is most popular in your range?
One pieces are winning the top of the ranking, but two-piece bikinis still remain very strong, especially our bralettes that are strong sellers season after season. We’ve increased the offer of underwire pieces, in both bikini tops and one-pieces, following the strong trend of the 90’s beachwear and enabling larger cups to find a good support even in very trendy and stylish swimwear.

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
Our main material is our nylon/spandex, in plain or textured fabrics. In terms of technical details, all of our straps and padding are removable. We also add a hidden underwire bandeau top for a seamless finish.

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
The merchandise stories and color palette (in question 2) are aligned with the apparel line.

What efforts are you making towards sustainability?
If there’s a more considered way that contributes to a better world then Rhythm is committed to taking the right steps such as an eco-friendly swimwear offering, designed using Econyl®, a breakthrough material gathered from waste found in our oceans such as fishing nets, fabric scraps and industrial plastics.

We ensure a considered experience for the earth from start to finish with our new biodegradable packaging sold with each of our eco-friendly garments.

What kind of support are you offering your retailers?
Seasonal POP, gift for purchase program, share communication on social media etc..

Brand Previews

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The men's 2021 season fronted by World Champ Italo Ferreira is set to kick off December 8th with the Billabong Pipe Masters presented by Hydro Flask. Photo credit WSL KELLY CESTARI

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EMERICA

Vans

Homeboy

Dakine

Bollé

1910

Black Diamond

SIC

BIC

Follow

Hilx

Head

Horsefeathers

Flojos

wip

ALK13

Nidecker

Madrid

Bawbags

Giro

Stranda

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Bosiny

NSP

CHPO

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Spy

GiGi slashing (L) Photo James North. (R) Photo by Theo Acworth.

Hobie

Nidecker

SeventyOne Percent

Mons Royale

O'Neill

Vans

Horsefeathers

Electric

Picture Organic Clothing

Hobie

O'Neill

TSG

Colour Wear

QS_2019_S1_Product_rider_Bali_Heywood_L1004297

Quiksilver & Roxy

TSG

Osiris

OID

Bollé

Red Paddle Co

32

Jobe

Namuk specialise in high-quality outdoor clothing for kids

Norden

HEAD Snowboards

Nobile

K2

STARBOARD

Head

Salomon

Nidecker

West Wetsuits

Rusty

Naish

Moai

Rossignol

Lib Tech snowboards

Kanoa

Nidecker

Rome

Lightning Bolt

John Dilo Ollie Double Bar San Jose Photo Jeff Davis

Hours is Yours

Moai

Anon

How to XV Manage Sluff Xavier De Le Rue Third Season YouTube

Von Zipper

Fallen

Von Zipper

Now

Burton

Prism

Hobie

DB

Sandbanks

Ride Snowboards

Manera

Nikwax

Thomas Delfino Credit-David Malacrida www.elmerjack.com

Slingshot

Mas snowboards

Drake

Rhythm

MUB S/S 2023 Lifestyle Backpacks Preview

MUB

Loubsol

SIC

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State

Haydenshapes

Flux

PAG Neckwear

Nitro

Union

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Dakine

Smith

Fjell

Naish

Thomas Chassagne aka « Chazou » - Nose Blunt

Bataleon

Anon

Bollé

Dragon

Ride

XION

Aquamarina

Semente

Slash snowboards

Flux

DB

Rip Curl

Salomon

Jetpilot

Moskova

Maloja

NSP

Pyzel

Jucker Hawaii

Iriedaily

Himaya

Britt Merrick. Photo credit - Channel Islands

sweet protection

Euroglass

Head

Enzo Cavallini, photo credit_Wavegarden Alaia By

Jucker Hawaii

Drake

Telos

JONES

Nitro

Miller Division

SUNTRIBE

Stewart x Sample N'Co licensee and distributor

Rip Curl

Forward

Hurley

Dirty Dog

Takayama

Evoc

Mons Royale

Oxbow

Venon

Burton

Sandbox

Horsefeathers

Hilx

Glacier Optics

Salomon

Nidecker

Elho

GNU

Helinox

AndFeelings

Naish

DB

Arbor

Evoc

Gara Split

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Burton

Endeavor Snowboard

Tahe

Amplid

Gul

Electric

Globe

Globe

Alder

és

Announcing the Slowtide Creative Canvas Art Contest

Amplifi

Rehall

Nidecker

Halagear

Oxbow

Amplifi

Picture Organic Clothing

Giro

Gaastra

Rossignol

Quiksilver

Rhythm

Cobian

UWL Surfboards

Oxbow

Spinera

Melon

Yes

és

Red Paddle Co

Sandqvist

Amplifi

JP Australia

Fjell

Salomon

Manera

IrieDaily-competition-time-nsplwyyjxbn3t82ouuk0edo3v7hjpk70wee4pxx45c

Burton

Nidecker

TSG

Rojo

Volcom

Aquaglide

Ride

Rossignol

Circa

Weston

GNU

White Space

Protest

Spy+

Endeavor Snowboard

Passenger

Rossignol

Dakine

Arbor Skateboards

és

Bataleon

Landyachtz

Hyperlite Wake

Dragon

JS Industries

Dewerstone

Fjell

SHEICO

Stance's Randy Sheckler - Director of Product Education

LAAX OPEN VOCKENSPERGER, credit Leon Laemmerhirt

Photo Credit Michael Lehmann, Rider Thomas Kigle

Head

Dragon

Flojos

Flux

Iriedaily

Amplid

Rossignol

Oakley

NSP

Union

Rip Curl Wetsuits

Surftech

Bajio

Union of Surf

Quiksilver

Supernatural

Sandbox

Elliot Brown

Indiana

Silbaerg

Smith

MATTA header, photo credit @tomasloureiro_

Santa Cruz

XION

Protest

Smith Optics

Etnies

Neilpryde

Dewerstone

Oakley

UNITED SHAPES

TSG

christian henry backside nose pick las vegas december 2022_CMYK

Dickies

Aquamarina

Pro-Tec

Raen Sunglasses

THUNDERBOLT

STX

Bleed

Oakley

Zeal Optics

Stranda Snowboards

O'Neill Wetsuits

PATAGONIA

Red Bull SPECT

Dragon

O'Neill

Oakley

Stance

Columbia

Billabong

Basque Country Surf 2022 Surfboards Preview

Basque Country Surf Company

Drake

House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear

Red Paddle Co

On the cover: On the cover Frode Goa Photographer, Atle Dahl

JONES

Amplid

Nitro

Heimplanet

Etnies

wip

Johannes Ritter & Gregor Common Pally'Hi

Spektrum

Giro

GNU

Element

K2

Burton

Dupraz

SA1NT

Etnies

DC

Rojo

DC

Advenate

IPD

Nitro

Armstrong

Arbor

ROXY

JP Australia

Loaded Boards

Melon

JONES

Norden

Osiris

Gladiator Paddleboards

Semente

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full Retail Buyer’s Guide

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Rhythm SS21 Swimwear Preview