Picture Organic Clothing SS21 Swimwear Preview

Brand: Picture Organic Clothing
Interviewee: Julien Durant, CEO

What are the key industry trends in women’s swimwear for SS21 and how are you implementing them in your SS21 collection?
Retro style with high waist & One piece trend

CURVING SWIMSUIT DARK BLUE PETALS

What have been the major inspirations behind the designs in the SS21 range?
The seventies wallpapers from home furniture

How has Covid-19 affected your SS21 sell-in plans?(Delays, Range cancellations, carry-over)
We’ve had to carry over 50% oft he styles of last year, which has moved forward 50% of the slide from SS21 to SS22, to secure retailer‘s businesses.

What style/shape of swimwear is most popular in your range?
The high waist swimwear (cf. Curving Swimwear)

In terms of performance, what materials and construction techniques are you working? Are you implementing new ones in the SS21 range?
Everything is made from Econyl, it’s all about sustainability & style, we’re not looking for technicity

What colour palettes and prints will we find in your SS21 range? Any crossovers from other brand product categories?
Crossover prints over outdoor, lifestyle & swimwear products & lines at Picture

What efforts are you making towards sustainability?
Everything is sustainable in the line, it’s all about recycled fishing net materials (swimwear & wetsuits)

CURVING SWIMSUIT PALMER FISH

BEST SELLERS

Curving Swimsuit
The Curving is part of our range of colorful and unique swimsuits. Made of recycled nylon, the Curving offers stretch, comfort and coverage during long surf sessions. Swell enthusiasts will appreciate the anti-irritation seams and lycra zones where needed for unsurpassed freedom of movement when paddling. This swimsuit is chlorine, sun cream and oil resistant and benefits from an anti UVPF 50. Feel the natural elements with serenity and pure style!

Gracy 2/2 Springsuit
The Gracy 2/2 springsuit provides you all the comfort you need while remaining stylish! It is made of Eicoprene which is a non-petroleum-based synthetic foam coming from a mix of limestone and recycled tires (30%). The lamination process to paste the recycled polyester lining uses Aqua-A™ water-based glue which is completely solvent-free and with no harmful chemicals. This eco-friendly high bottom wetsuit is stitching free under arms, features anti-irritation seams where needed for extra comfort and motion pattern which is a specific shoulder construction for you to paddle in the easiest way!

Bonie 2/2 Springsuit
The Bonie 2/2 springsuit provides you all the comfort you need while remaining stylish! It is made of Eicoprene which is a non-petroleum-based synthetic foam coming from a mix of limestone and recycled tires (30%). The lamination process to paste the recycled polyester lining uses Aqua-A™ water-based glue which is completely solvent-free and with no harmful chemicals. This eco-friendly shorty wetsuit is stitching free under arms, features anti-irritation seams where needed for extra comfort and motion pattern which is a specific shoulder construction for you to paddle in the easiest way!

Brand Previews

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