DAKINE SS21 Backpacks

Dakine SS21 Backpacks Preview

Brand: DAKINE
Interviewee: Bettina Rohde, Category Director, Lifestyle

What are your main price points for next season?
Our pack and bag line continues to cover a broad spectrum of price points, based on consumer needs and functionality.

How are you segmenting your backpack collection?
We are segmenting our backpack line by consumer groups, so looking at the line by consumer tendencies, user scenarios, and how that dictates the design and feature sets of the bags. Building products and assortments by the target consumer.

What general trends are you noticing?
Even prior to COVID impacts, we’ve been noticing a trend in trans seasonal colors and styles, so rather than specific products per season the consumer is looking for a product that is less seasonal. This reflects in our color palette and offered prints in SS21.

The trend of versatile, multi-purpose product is at a high right now. Consumers investing in quality products that they know can help them transition between activities and accompany them in their everyday.

What do kids want from their back to school backpacks?
Similar to general trends, Kids want versatile product; they want packs that they can use to go to school but also outside of that when they go on trips with their family or meet friends.

Their choice is also driven by style, so colors, materials, and patterns are key. Giving them lots of options to express their unique identity.

Sustainable options are key, the younger generation is informed and cares about their future and the future of the planet, therefor a big portion of our line is using recycled polyester and blue sign approved materials.

How has coronavirus impacted sales expectations in this segment?
With store closures, travel restrictions, and uncertainty of when kids are returning to school, we definitely went back and adjusted our sales expectations and plan for 2020.

Despite the challenging market situation and our sales force having to adjust their sell-in behavior from in-person appointments and trade shows to a lot of virtual showings, we are positive on the outlook for 2021.

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
We definitely took our original SS21 planned line under the microscope and made adjustments. We dropped a few seasonal colors and made sure our line is heavier weighted with carryover and focus on bestsellers. Allowing retailers more time to sell through inventory, trying to limit heavy closeouts, and making sure we have the key styles available that our customers are looking for.

What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
This season we’ll be launching our packable’s collection. A range of packs/duffles that are durable, lightweight, and hold a long-weekends worth of gear but are able to be stuffed down into their own pocket for easy storage.  We’ll be focused on consumers’ end-use journies and will tell weekend travel, day trip, or an extended stay, trip ideas.

What makes this product category important to your brand?
Over the years, we have become a trusted resource for packs and bags by continually focusing on the best materials, thoughtful details, and product performance. Our customer trusts Dakine for all seasons and reasons. We work hard on the details, so they don’t have to.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We are focused on creating assets for all channels and supplying content to teams in a timely fashion for deployment. We also started a ‘Shop Local’ spotlight this year on social, that we plan to continue into S21, spotlighting retailers pages, product availability and restocks, and more.

Which technical features are you proudest of?
For SS21 we are launching a new series of packable and friendly styles. These are versatile styles that are ready for any adventure and travel. The series varies from fully-featured travel backpacks, our Split Adventure 38L and Split Adventure LT 28L, that are perfect for weekend getaways, road trips, and shorter trips, to a super lightweight Packable Backpack and Packable Tote Pack that can be stuffed in their own little pocket and can be brought along for any adventure.

DAKINE 2021 Backpacks

SPLITADVENTURE 38L

What are the silhouettes and materials for this season?
The new series of packable styles come in a variety of different materials, all super lightweight, and vary from heathered cordura polyester to cordura ripstop and recycled polyester that features a unique print.

Besides the new series of Adventure products, our main line of daypacks features a variety of specialty materials with a broad selection of recycled polyester and blue sign approved materials.

What are the color/pattern/art trends for this season?
In terms of print and color our SS21 line is divided into 4 assortments, 1 the core assortment covering your basics with different fabrications of blacks and greys including an elevated material story with a tonal reflective print.

The first seasonal assortment is inspired by natural tones and a lighter palette featuring pastel sage and heathered purples. Second assortment, artificial hues, super-bright poppy colors that are trendy, youthful, and vibrant, featuring key colors like sun flare and aqua.

And the last assortment is covering our Hawaii heritage, featuring 3 unique tropical prints, providing island vibes and the spirit of Aloha.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Highlights for SS21 you should definitely check out is our Split Adventure 38L,

  • Split level organization with side compression
  • Adjustable load lifters and sternum strap
  • Shoulder straps stow away and offer security buckle feature
  • Back panel integrates and slides over the travel bag handle
  • Padded laptop and tablet sleeve
  • Fleece-lined sunglass pocket
  • Shoe pocket
  • Internal organizer pocket for pens, small accessories, etc
  • Water bottle / quick access pocket

Packable Backpack 22L

  • Packable into an internal pocket
  • Lightweight mesh shoulder straps
  • Adjustable and removable sternum strap
  • Drawstring top closure
  • Dual web handles with a snap loop
  • Exterior zippered pocket
  • Mesh side pocket
  • Material options: cordura polyester nylon heather / cordura nylon ripstop/recycled polyester with print

Packable Rolltop Dry Pack 30L

  • Waterproof IPX4
  • Rolltop closure
  • Breathable and lightweight backpack straps
  • 75D cordura ripstop material
DAKINE 2021 Backpacks

PACKABLE ROLL-TOP DRY-PACK 30L – BLACK

Brand Previews


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Longboard Classic 2022
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DC

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1600
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James Otter
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Primative Skateboards
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Ion S/S 22 Water helmets

ION

DVD Videos Vol 3 Hit & Run
Fallen Europe
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SIC Maui 2020 SUP

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Volcom Garden
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The Quiksilver and ROXY Pro France comes back in 2021 as a Challenger Series event. Credit_WSL_Poullenot
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EQ

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Microfibre Cooling, adult, Arcadian Blue
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WSL TV Fuel TV FRESH@5
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POC

Screenshot 2024-02-22 at 12.30.29
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MarketIntelUK
Screenshot 2024-06-28 at 14.55.23
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Wave Pool Mag
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FW x Eric Pollard
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Slash by Gigi
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HOMEBOY Color Skates x Nike SB
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Slide x Outdoor Trade Show [Winter]
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Surf Ranch Pro 2018 winner Gabriel Medina. Photo HMT
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Rolling Thunder Co. x MLSL
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Britt Merrick.  Photo credit - Channel Islands
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18-04-14_WRF_2018_5127_photo_by_Gustav_Ohlsson_Fynn-Bullock-Womble_lowres_
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K2

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K2

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104 B2B sales
Stinky series ep 1
Sun Chloe, Vans
ISPO
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SI8_4371-2

SIC

Worn Wear
DC 21/22 Men's Outerwear Preview

DC

Swiss Flag
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WAVE HAWAII Ponchos
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21950072_1933616026962160_8524613723427509645_o
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Namuk specialise in high-quality outdoor clothing for kids
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Yes

C-Skins x Surf Supplier Uruguay
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Nitro Teamshoot Klaeppen M Rohrbacher 23
#doitforpow
Full Circle
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MarketIntelFrance
Paul Batsch Salomon Snowboard Brand Manager
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Surf for Tomorrow, episode 7, It's more than surf
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FW

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Surf shop day
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OTIS B CORP
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NSP 2005_HighQuality

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FALLEN
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FWT20 HAKUBA DDAHER
Portugal Market Insight
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VR1226_C2BKBK_LIFESTYLE

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DC FW20/21 Women's Outerwear

DC

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WSL World Surf League Studios Programming Kelly Slater Documentary
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DB

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Social Report, Journal vol2
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Vans Shop Riot series is back for its 11th consecutive year.
Red Bull Spect Eyewear
Uno, Dos, Tres web series
Shen City Peaks 3
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SP

BIC-SUP_2019_SUP-AIR_Pierre-Bouras_PBO_3980_HR POST

BIC

NUURA 1600x900
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Ion 2023 Water Helmets Preview

ION

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CLWR
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Hang Ten_apparel
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element partners with 1% for the planet
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TSG

General Assembly
The Red Bull Bowl Rippers 2020 podium by TEDDY MORELLEC RED BULL CONTENT POOL
11 Surf Expo has moved to new hall in the Orange  County convention center
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SP

Gul FW20/21 Wetsuit Preview

Gul

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DC 2022/23 Snowboards Preview

DC

Taryn Ryan, Global Head of Marketing Smith
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L1

Decathlon x Sicomin bio resins
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Foamlife Lixi Hot Coral [header]
L2B2
Surf Park Summit 2022
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Supreme
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Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_
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image
RAD Season x Fuel TV
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VF Corp 2020
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NSP

Coal x Fridge
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GNU

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Audi Nines Switzerland 2021
Quiksilver vintage collection Europe sold out 24 hours Australia
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Dominik Wagner by @mattgeorges
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Equip raises 5m funding
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MarketIntelUK
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JOB
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OP SS21 Skate Hardgoods

OP

Jack Freestone x Creatures
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1. RALEY IMPACT VEST 2

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Brixton
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Gramicci x Wisdom & Effort
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The partnership uplifts the importance of rallying around community and youth, fostering a kinder world and equality for all
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L1

Volcom ABG
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Tahe_logo_1_2colours
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MUB

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Spy

MarketIntelUK
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United Shapes
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Gul

MarketIntelSwiss
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SI8_4379 (1)

SIC

Vans Park Series and Tony Hawk Announce Broadcast Partnership
Next Summer 2023
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DC

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SP

VF Corp
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Columbia Sportwear Company
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Green
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DC SNOWBOARD BOOTS-1_0001_DC Snowboard Boots

DC

Brands Family Testival 2022
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MDS

Koroyd
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EssilorLuxottica
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FW

index
Revolwe header
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Db
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PAG
DC 2022/23 Snowboard Boots Preview

DC

Tom Curren's Free Scrubber
CLEW 2
Photo4
SIC 2023 S/S SUP Preview

SIC

Volcom Loose Trucks Tight Lines
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2 Slide Awards display 3
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Snow Night
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Sport Achat 2019
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MarketIntelSwiss
Betterpark Hintertux
Polartec management
Landscape
shiner-penny
elooa
sustainability dialogues- Melody Sky
French-760x450
VF Corp
16x9 heart supply
Harrow TLB picture
PPC 2023 Foiling Preview

PPC

Screenshot 2019-04-16 at 10.52.55
ORTOVOX FW20/21 Technical Snow Backpacks
GNU 20240313_stell_ccummins_0688

GNU

Feature image
EUROSIMA
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IMG_1032

NSP

Highres_RG5_9009
Nidecker x Layerise
WSF General Assembly in Belgrade, Serbia
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Live showing- Ocean Stories
MarketIntelFrance
Betterpark Hintertux
KOMPACT 2.0 action 3

wip

Muska Titus Germany
The Jameson 2 Eco
Wave Bristol
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SP

Mothership 1-1-4
YES-2020

Yes

Screen Shot 2018-11-06 at 08.56.41
YES

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Leonardo Fioravanti at the 2019 Quiksilver Pro France (Championship Tour > Challenger Series)© WSL : Damien Poullenot
Shapers Club
Finisterre Hell on High Water
We Are Kind
Lecht snow cannon
RVCA Paris 2021
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Nicholas Wolken Photo by Aaron Schwartz
K2 21/22 Splitboard Hardgoods Preview

K2

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International Board Shop Day
Scribble Together
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Market Intel Germany
Red Paddle B Corp
From Day One Spark R&D
GoPro-Logo
The Snagglerats by Hannah Bailey
PSSFF
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100th Big Wig, Roxy's Emilie Souvras
VPS
Jacko Baker x Mizu
doubledeck terje
World Rookie Tour 2022 dates
x games x monster energy
Vans Foot The Bill
Picture Organic Clothing FW20/21 Technical Snow Backpacks
Columbia Sportwear Company
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Airblaster
Macba Life_Heel Flip_John Shanahan
Millican Core Roll Top £80
Northwave Drake Coronavirus report
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Elevated Surfcraft FW20/21 Snowboard Preview
Black Peak Trading
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WSL CT champions 2021
Recco 21/22 Snow Safety Preview
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NSP

Portugal Market Insight
K47A6982
Unbenannt-2

POC

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FAM

Dickies Italian Riviera Tour
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CD COMPANY JACKET

DC

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Fallen S/S 2022 Skate Footwear Preview
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Clare Probyn
One Love Oakley
686 Climate Neutral Certified
Michel Giraudy@M.Alouis lower res
Dirksen Derby
Lars Wich, At Alt. 138 GmbH
New to Surf Expo exhibition
Pierre-Charles Fayolle, new Global Operations & Customer Service Coordinator for Slash By GiGi
The James Brand
Roark The Forgotten Archipelago
Head's Futureheads Team Aiden Bosc
Screenshot 2023-08-31 at 13.36.12

PAC

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Weird Waves, episode 2
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Trip Roulette- Episode 2
MarketIntelSwiss
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Gog

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Screenshot 2026-02-09 at 13.25.24
Destyny Mine77 Big Snow NJ Peter Cirilli
Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012
Nike logo BSS
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Jeremy Jones BoardSport SOURCE Mag
Wavegarden-Korea-Project-image_B-900x0
Skateboarding Olympic pictogram
DC EU Tripin' Evan Smith Bordeaux
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Hike With Board + Clicker system. Mt. Hood with OMalley
Forcefield Protection logo
Shiner x Arbor
Pier to pier co-founders Adam & Ben
Jeremy Jones etnies snow header
[header] Dickies Life x Hackney Bumps Community Group
Anon - Seamless  Emilie Zynobia
NSP SS21 SUP Preview

NSP

Borealis skateboard nose header
Screenshot 2019-03-25 at 10.16.28

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K2 2022/23 Splitboarding Preview

K2

Tim Latte x Manera, credit Max Riton
clarus logo
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Photo cred Adrian Krawczyk @wspak.pl
Sascha Weil, SUPRA
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Polartec Apex Awards 2019 Product
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L1

MarketIntelSwiss
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GLOBE SVS
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PAG 21/22 Face Masks Preview

PAG

ChrisPatsch Burton
Outer Inner Space
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MarketIntelSwiss
Deeluxe Spark XV
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Jörg Ludewig
Loveletters, LGBT  Series 11
SAXX Plastic Bank Collection
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IMG_0727
Kelly & Delahaye win
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POW
تنزيل

TSG

Snow Camp recieves award from HRH Princess Royal
Voited Knowvember
FW__0002_Manifest_3LJ_M

FW

absolute-snow.co.uk-wide
80 billion items of clothing
Anne Cavassa, PrimaLoft President
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VF Corp
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Iconix Brand Group
Vissla athlete Gatien Delahaye (FRA) in Ericeira. Credit WSL_Poullenot
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Eurosima
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