OID SS21 Backpacks

OID SS21 Backpacks Preview

Brand: OID
Interviewee: Laurence Poole, Marketing Director

What are your main price points for next season?
30 to 150 GBP

How are you segmenting your backpack collection?
We have a collection focused on skateboarding.

What general trends are you noticing?  
More people using smaller side bags for their everyday carry items. More consumers riding bikes and need backpacks etc.  The COVID crisis has created even more digital nomads, people to be able to work anywhere and we design our bags to enable this. Many people carry 1000s of pounds worth of tech and need their bags to help them stay organized. Bags are like shoes you can never have enough.

OID SS21 Backpacks

What do kids want from their back to school backpacks?
Look cool, comfortable, they carry a lot of books and can be heavy

How has coronavirus impacted sales expectations in this segment?
Yes, travel bags. However, the demand for smaller side bags has increased.  Especially from men this summer, perfect for storing masks, hand gel and every day carry items, you cannot store all this in your board short pocket.

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc.?
Unsure about Trade shows.

What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Our Everyday backpack is totally unique. Designed by skateboarders. Adjustable and removable strap system so can be changed from backpack to side carry mode for bikes etc. Plus, the Everyday can also be attached to other bags for check-in.  We design our bag for Digital Nomads

OID SS21 Backpacks

What makes this product category important to your brand? 
We focus on Original Intelligent Design. Every backpack has provided the ultimate form and function. Each bag has extensive R&D before we launch.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We offer comprehensive digital marketing support, with extensive product images, “info grams” and videos. We make sure we have an eclectic mix of digital  content that retailers can utilize for their websites and social media platforms

Which technical features are you proudest of?
 IPS Impact Protection System, we have partnered with D30 to provide the thinnest and most advanced protection against impact.   We also extensively use Cordura to provide durability combined with our Safety Stitch.

What are the silhouettes and materials for this season?  
We continue with the MA1 theme in our bags, we were the first company to manufacture a bag from an original MA1 jacket.  We use the MA1 nylon in all our bags currently, its durable, water-resistant (2000mm)

What are the color/pattern/art trends for this season?
The original MA1 jacket had a high visibility orange lining, so pilots/crew could reverse the jacket to be seen more easily in rescue missions. We use the same high vis orange on the lining of all our bags so the contents can be seen more easily.

Please name your 3 highlight pieces and items that retailers should definitely order.





Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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