Rhythm SS21 Boardshorts

Rhythm SS21 Boardshorts Preview

Brand: Rhythm 

Saleswise, how are the technical boardshorts doing compared to the walkshorts and beachshorts?
Beach shorts are doing extremely well and sales are increasing more in that category than fixed-waist boardshorts even though they are still key pieces in the Rhythm collection.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
We suffered as all brands did of some delays in the samples delivery. The range has been resized a little to focus on strong product, balancing commercial and fresh and bold new items.

The big highlight of the season is the introduction of a Classics collection in the range with classic style, timeless design and authentic to Rhythm. Whilst priced competitively, the classics collection will be a premium, high quality, timeless collection that will offer great value to the consumer.

Rhythm SS21 Boardshorts-JA27-IVY-FLORAL-BEACH-SHORT-NAVY-1

What’s hot, what’s not (anymore) for summer 2021?  (influences/silhouettes)
As said before, beach short over the knee with elastic band with our retro inspired prints and vintage wash are super hot right now. Our beach shorts feature an elastic waist similar to our walk shorts “Jams” although made from the same fabrication we use in our trunks with mesh pockets, making them ideal to be worn both in and out of the water.

Sizing: boardshorts lengths are going up and down. Do you offer several outseam lengths?
At Rhythm lengths are always over the knee, we offer 2 lengths, 16’’ and 17’’

What is the sweetspot for boardshorts as far as pricepoints are concerned?
Our trunks begin at 60€ with the classic styles.

What colours/patterns will drive the SS21 season?
Rhythm always works with warm, earthy tones and retro inspired prints like paisleys or vintage tropicals.

Rhythm SS21 Boardshorts-JA27-IVY-FLORAL-BEACH-SHORT-NAVY-1

Polyblends or natural fabrics: what’s your take for SS21?
Polycotton for the majority, some in nylon or cotton canvas

Do you have an eco intiative associated to your boardshorts offer (manufacturing, education programs…)?
In 2020 Rhythm through our product and the way we run our operation will be looking at how we can do things with more consideration. Whether it’s the packaging we use for our garments or selecting natural & sustainable yarns in our fabrics.

All Standard fit T-shirts use organic cotton.

We offer a selection of Trunks & Beach Shorts in recycled fabrication options.

 Please describe your 3 hottest products retailers should carry.
SOUND TRUNK in cotton canvas, artwork by artist Jeff canham

BAJA TRUNK: in recycled polyester blend, 17’’, hand drawn paisley artwork.

IVY FLORAL BEACH SHORT: in recycled polyester blend, a vintage wash, soft handfeel.

 

Brand Previews


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TSG

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OP

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és

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WSL's President of Content, Media and Studios Erik Logan named as WSL CEO
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FW

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K2

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ABS

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STX

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32

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Reudi Herger TSG

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DB

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market intel Italian flag
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SIC

image008
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TSG

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image002
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ISA World Junior Surfing 2022
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TSG

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EQ

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GNU

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Black Friday could unleash a £8.49bn monster creating major delivery bottlenecks, says ParcelHero
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Unbenannt-2

POC

Rip Curl
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Blue Tomato, Chur
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YES-2020

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VF Corp
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ION

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Columbia Sportwear Company
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NSP

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FAM

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2020PSSFF
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DC

NITRO Presents Truly Offline
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VF Corp
Simple Shoes
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K2

Iconix Brand Group
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World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
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Yes

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ABS

Stinky Socks plastic free
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NSP

2020 Spektrum Ostra Premium White Evelina
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NSP SS21 SUP Preview

NSP

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L1 Premium Goods New Winter Collection 2019 2020 20K Standard Snowboarding
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Surfstitch SOURCE
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ABS

2Jumbo Glacier
Gigi Rüf. Photo James North.
Deeluxe Spark XV
Portugal Market Insight
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VF Corp
Portugal Surf Factory - Edu Garcia
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Amplid_Pally'Hi Board Meeting
Allen Losi Go Fund Me
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Surf for Tomorrow episode 4 & 5 Never Rest
Tube
2022-UberEgg-DSC_9884_NicholasWolken_LazyPow_LaaxSwitzerland_Jan-2022_PhotoAaronSchwartz_HighRes
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World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
Iberico vans europe
longboard classic 2023
Vision
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FW__0002_Manifest_3LJ_M

FW

Element x Hotel Radio
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Mathieu Lefin President - Rip Curl Europe
Loveletters, LGBT  Series 11
FW 2023 Great Outdoors Preview

FW

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Cobra 40th anniversary book
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Ir9pOPs2
Nidecker banked slalom 2022
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Onsnow Winter Pro
Blue Tomato Sweden
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K2

All in poncho header
Burton Snowboards
Nidecker_22_23 Supermatic
Hotzone Opening
From Day One Spark R&D
Screen Shot 2018-05-04 at 19.14.54
#Stayhomeforthis
KLLY
D45FC06C-79C3-4627-8584-D22C01E66E1F.jpeg
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Slice n Dice vol 6
Sooruz co-founders MATTHIEU-BARAT-&-YANN-DALIBOT
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Waveland Brasil
Shops 1st Try 2023, Welcome back!
Volcom Ozzie Wright
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Eliot-Brown
Mock cover, Anti Blueprint Project
FSC Shaper awards
Shops 1st try
Market Intel Germany
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Vans Duct Tape Invitational And Festival
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The James Brand
One World
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Glassing Portugal Saxon Looker Surfboards
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DSC06049

NSP

Gramicci x Wisdom & Effort
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MarketIntelUK
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Volcom Surf Happening Poster
IMG_1569
WSL Postpones events through June
NSP 2021 Surfboards Preview

NSP

Screenshot 2025-01-11 at 16.31.37
Collin Provost’s Emerica Shoe
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Spinners The Medium Jake Kuzyk K2 Snowboarding Pro Model Snowboard
The Pill Base Camp 2022
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Columbia Sportwear Company
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Arbor Mindfully Crafted
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K2

Sessions Announces Addition Of Snowboarder Ethan Morgan To the Team
THEOREM_BOREUM_BOMBAY

L1

Germany-764x450
LiveHeats x World Snowboard Federation comp app
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Yvon_Chouinard owner Photo-Campbell Brewer
multi-device106
Crosby Colapinto Freshwater Pro WSL World Surf League Wildcard
Nicolas Foulet, Boardriders President EMEA
Wheelhouse Boot
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Market intel UK Flag
Retailer brand wants web copy
[NITRO] Vamonos teaser
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JJF by Pyzel
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Paris Surf & Skate Film Festival 2021
AKAW! LOOKBOOK.
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Columbia Sportwear Company
Body Glove
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Mission Steeps Tero Repo
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T&C Original storefront
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FW 2023/2024 Women's Outerwear Preview

FW

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ISPO Award OutDoor Edition - New quality seal for outdoor products
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ABS 21/22 Snow Safety Preview

ABS

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Otter Surfboards/ Finisterre
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ION

Screenshot 2025-01-24 at 14.49.21

686

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MUB S/S 2023 Lifestyle Backpacks Preview

MUB

French
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DC 21/22 Snowboard Boots Preview

DC

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DC

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DB 2023/24 Technical Backpacks Preview

DB

Betterpark Hintertux
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Lightning Bolt Festival
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Mick Fanning torn ACL
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Julien Durant, Picture CEO
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Slide x Outdoor Trade Show [Winter]
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Snowtrax Ski Slope
NSP S/S 22 Surfboards Preview

NSP

Hossegor's expansive beaches. Photo David Tchag
100th Big Wig, Roxy's Emilie Souvras
LALENA_TOBACCO-BLACK

L1

Columbia Sportwear Company
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DC FW20/21 Women's Outerwear

DC

Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot
Screenshot 2025-10-29 at 12.41.35
Portugal Market Insight
Roxy Maritxu surf2001
Romain de Marchi with The Basic (YES)
Onsnow Winter Pro
2021 Most popular sports by country
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Landyachtz header, photo credit Jacob Lambert
Aleck 006 helmet profile
Loose Trucks Tight Lines studio shot_Noémie Wigenhauser
Moon Neff Headwear
Market Intel Germany
[108] Pyzel by Steve Sherman
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DC

Ion S/S 22 Water helmets

ION

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MarketIntelSwiss
gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
David Hablützel to the TSG Pro Team
Tahe Outdoors France
Freestyle USA
Longboard Classic 2022
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TSG SS21 Skate Helmets & Protection Preview

TSG

KINC for howies
Dakines Falvien Foucher, Bucher + Walt's Julien Boucher and Dakine's Frank Heissat
Primative Skateboards
Screenshot 2024-01-11 at 18.04.59
HORIZONTAL_WINDDRIVEN

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GiGi slashing (L) Photo James North. (R) Photo by Theo Acworth.
Xala Founding Partner Rocardo speaking
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Skateistan Johannesburg Mar 2018
Volcom Water Aware poster
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RVCA
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Inside Surfing color
Lifestyle pic

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women in adventure sports
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Karma Skateboards logo
Volcom Banked Slalom
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Alaïa Bay, Switzerland first international surf championship
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Screenshot 2025-03-31 at 16.03.44
Screenshot 2023-02-20 at 11.33.18

DC

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Arbors/ Open Ocean Sports GmbH / German sales agency Okey Dokey Distribution
Eivy Fusion Incorporated Japan Distribution New Fabric
Sportjam Surf Test 2021
POC 2022/23 Snow Goggles Preview

POC

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BIC sport
SIGB
Taryn Ryan, Global Head of Marketing Smith
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AD Material 4
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Freeride World Tour 2020 FWT20 Calendar Dates Snowboarding Competition
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POC

K2 2022/23 Snowboard Preview
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NSP

NSP

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Nineteen76
MarketIntelSwiss
Portugal Market Insight
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NSP Brand Preview

NSP

Image
Les Arcs 2020
Metallica at the HOV
L1 21/22 Women's Outerwear Preview

L1

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SUP BRAND OF THE YEAR
IMG_1302

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Rietveld Free Your mind
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