OP SS21 Skate Hardgoods

OP SS21 Skate Hardgoods Preview

Brand: Our company is called Rolling thunder, we license and distribute the following companies globally, Zoo York, Ocean Pacific, Speed demons, Vol 1, Blueprint, Verb, KFD, RAD, Pivot trucks, Killer Speed co and The Heart Supply                                    
Inteviewee: Steve Douglas, Director

MARKET

What are your main price points for next season?
Decks

  • 45 euro for BP
  • ZY 45 and 50 euro
  • The Heart Supply logo 50 euro
  • The Heart Supply pro 55 euro

Completes

  • Vol 1 – 40 and 45 euro
  • Speed demons 50 and 60 euro
  • RAD 60 euro
  • KFD 65 euro
  • Verb 70 euro
  • BP 75 euro
  • The Heart Supply logo 80 euro
  • The Heart Supply pro 90 euro
  • Zoo York 85 euro
  • OP regular completes 85 euro

Trucks starting at 30 euro a set

Wheels THS 22.50 euro

Cruisers OP 105 euro

Long boards OP 150 euro

Surf skate OP 170 euro

OP SS21 Skate Hardgoods

What general trends are you noticing in European skate hardgoods?
That everyone is out of stock and everyone is scrambling to get stock

In your opinion, how healthy is the market and skate participation in Europe?
Extremely healthy, the demand is INSANE

What is the impact of COVID-19 both on a supply and sales side?
Extremely positive, Demand outweighs supply.

How has Covid effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Not at all it means you have to get your orders in earlier.

MARKETING

What are the “stars” of your hardware segment right now. Products you couldn’t live without?
Everyone but if I was to pick 2, I would say the Heart Supply. So much excitement on this new brand from the creator of Element Johnny Schillereff on the higher end.The lower end Vol 1, good quality completes for skate shops for low retails intended to get more kids on skateboards.

OP I would say cruisers and long boards.

OP SS21 Skate Hardgoods

For 2021, what are the main product news you have in store for retailers?
Pivot trucks a new price point made in the key truck factory in China, great quality and great price.

Killer speed co, great branding and offering, high quality wheels made in the same factory as one of the top 2 wheel companies.

OP I would say regular popsicle OP completes.

What is the secret to selling high-quality hardware?
Creating demand and right now simply Having it in stock!

PRODUCTS

The skateboard beginner segment looks like it’s picking up even more. What are your coolest products and best-sellers aimed at kids these days?
Small boards and cheaper prices for the parents to get them into it.

OP I would say regular popsicle OP completes.

In terms of decks, what are the shapes and sizes retailers need to watch? Are slimmer decks coming back?
We’re seeing the decks 8 and 8.25 are hand downs the best sellers, then 7.75 and after 8.5, the ones in between seem to be lagging globally, this has been a big shift the last 6-12 months.

What are the major wheel sizes? And what are the main wheel technologies right now?
51-54mm

And what are the major truck sizes and models right now?
5.25, 5.5 and 5 in that order

SURF SKATE

How has the surf skate trend been evolving so far this year?
Very strong

Has Covid-19 affected demand for surf skate?
It’s all through the roof, everything is sold out EVERYTHING!

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

  • Swell 40” pintail
  • Swell 31 Cruiser
  • OP Regular popsicles
  • The Heart Supply any of the 3 new pro rookie decks
  • Pivot trucks this price point truck is quality all around
  • Killer speed Co, great quality, name and branding

Brand Previews

Previous image Next image

Advert

102 OP SURF AND SKATE

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

ENGLISH_102-cover
Send this to a friend