Mizu SS21 Bottles & Flasks Preview

Brand: Mizu
Interviewee: Jussi Oksanen, Co-Founder and Brand Lead

What are the main marketing stories behind your new bottles & flasks for next season?
Our marketing story has stayed true to its original mission when I started Mizu back in 2008 while filming snowboard movies in Alaska… I realized I had to do something about all the single-use plastic water bottles piling up in my truck and everywhere around me and play a role in reducing our plastic footprint on this planet. Next season we are realizing our goal of making that easier than ever for our consumers by expanding our product line into the food category, cutting back on yet another area where single-use plastic is prevalent.

How has Covid affected your SS21 sell in plans ? (delays/range cancellations/carry over…)
No effect – we’re still launching the same products we had planned on the same schedule we had planned.

Sustainability is a major reason why customers purchase bottles & flasks, what practices are you bringing in to produce more sustainably?
Since our company was built on the mission to help reduce damage to the environment, we’ve been focused on running in the most sustainable way possible since day one, so we’re not “bringing in” anything new – but we’re always on the lookout for ways to get better.

What new trends can customers expect from bottles & flasks?
Filtration. Filtration. Filtration. Mizu was the first (and is still the only) major water bottle brand that has an effective filtration system. When we launched the Mizu 360 filtration systems in 2017 it was to close the loop on any need for disposable water bottles. A reusable water bottle is great, but when you’re out and about and concerned about the water quality you are refilling it with, our filters have you covered. The Mizu 360 filtration system allows a Mizu user to go literally anywhere in the world and be able to drink water without having to purchase a reusable water bottle. I travel a lot and find myself far from reliable water sources on a regular basis — it’s nice to know I can drink clean water wherever that is!

What new technologies/features are you bringing into your bottles & flasks collection? Which materials are you using?
I think that because we are so mission driven at Mizu, we don’t just think in terms of “bottles and flasks”, or simply expanding our product line just to grow the business by selling things with the Mizu logo on them. We truly think in terms of providing the human race with reliable reusable products that will allow them to live an adventurous active life while significantly reducing the amount of single-use waste they create along the way. We saw a need for an expanded product line into reusable products for food (we know our customers love to hike, camp, and adventure anywhere and everywhere) and so our goal was to provide them with products that can go along for the ride!

What is new in your collection for next season?
Lunch Box, Cutting Board, New Cutlery Set and our new seasonal color is “Sand” – inspired by our local California beaches.

How are you segmenting your collection and what are the main price points in in your collection?
As far as price points go, and since our products are all guaranteed for life, Mizu makes only the highest quality products from the best available raw materials. In terms of segmentation, we make vacuum insulated products for controlling the temperature of contents (whether that’s hot or icy cold), and we also make high quality single wall products for people that may wish to trade the thermal properties for a lighter weight and higher volume. So single wall vs. insulated is one way we segment the line. We then also think of our products in categories defined by use. These categories include hydration (which includes filtration), coffee, bar (beer, wine and alcohol), and food.

Please name and describe 3 highlight items from your SS21 collection.
Mizu Lunch Box – A water and air-tight stainless steel container that will keep your lunch items sealed, fresh, and protected from getting crushed. The seal will also keep any contents from leaking out and onto other items like many of the zip-up alternatives. It is available with or without a bamboo cutting board that fits inside or can be bought separately. Perfect for everything from school, work, or outback adventuring.

Mizu Urban Cutlery Set – The Mizu Outdoor Cutlery set has been in our line for several years to give consumers a great reusable option over plastic cutlery. It has quickly become one of our top selling items, so we’ve added the Urban Cutlery Set which has colorful handles, the addition of a straw and straw brush and a color matching cloth pouch. The colors all tie in with Mizu’s Lunch Box and Mizu’s cups and mug colors so consumers can build matching sets of these everyday reusable items. I always keep one of these in the glove box of each car (got to have your reusables if you pick up a takeout and eat it at the beach!) and make sure one is in my backpack when hiking or camping.

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Torq

Spektrum

Attika

Gotcha

Horsefeathers

Pyzel

Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

Sooruz Oysterprene Fighter by Fred Lecoq

Never Summer

Globe

Pro-Tec

Slingshot

Stranda Snowboards

Norden

686

NSP

ROXY

DSC_5961_TIDAL-ArtShow-2018_LaaxSwitzerland_LowRes

Brethren Apparel

Sandy Shapes

Horsefeathers

Oakley

ROXY

Korua

Pacsafe

Quiksilver

Slingshot

Academy

Iriedaily

K2

Arbor

Black Diamond

Vision

Evoc

Fjell

Spinera

Surftech

Konvoi

Oakley

Nitro

Yes

Arbor

Red Bull paris conquest, credit Pierre-Antoine Lalaude_ @pal_photo

Flux Bindings

CHPO

Rhythm

Anon

JONES

Plonka Surfboards

Hoff Flying Wheels

BN3TH

Vimana

XION

DC Shoes

Semente

Heimplanet

PhilippHerfortPhotography_Kazakhstan_2024_SnowXplore-79__lowres-12-2024-FW2526_GSM

Evoc

Dakine

TAN18_Day5_Action SNB_Terje Haakonsen_KPolzer_75_HR

Norden

Mindless

Spektrum

Supernatural

Picture Organic Clothing

ORTOVOX

International Report on Snow & Mountain Tourism report 2021

Skateboard at Skate 100, V36 Urban Sports Park

Prosurf

Head

JONES

Florence Marine X

Ride

Melon

Horsefeathers

Jobe Watersports

Stewart Surfboards

Quiksilver

Stokehouse's Paul Naude and Derek O’Neill

XION

DC

és

Grant 'Twiggy' Baker (ZAF), two-time Big Wave Tour Champion, at the 2018/2019 Jaws Challenge at Pe'ahi, Maui, Hawaii.

Pret

TSG

Rossignol

Flow

Picture Organic Clothing

Northwave

gogglesoc selects 138 Alternatives as European Communication & Marketing Partner

Vans

Burton

NSP

Protest

TakeActionThisBlackFriday-shotTimDavis.105822

K2

Hobie

Thirtytwo

Landyachtz

SeventyOne Percent

Soöruz

Anon

SINNER

ALK13

TOPO DESIGNS

Red Paddle Co

Bern

Rossignol

Ride Snowboards

Surf Stick Bell

Miller Division

Spinera

TelmaSarkipaju_W25FutureTrust_InnsbruckAT_JesseDawson_2339

Burton

Deeluxe

NSP

Prolimit

JONES

VonZipper

Madrid

Indosole

LETI-CANALES-Sopela-Foto_Edu_Bartolome-37-NB

Sooruz

Kavu

Stance

Amplifi

Oakley

Evoc

Lift

Nixon

New Balance

Bollé

Ocean Rodeo

Amplifi

West

CoolShoe

Homeboy

Smith

Rhythm

G3 Split

Nidecker

Absinthe Films Isle of Snow European Tour

Picture Organic Clothing

ROXY

Wizard_24_Sardinia_PhilipMackenbrock__LOC3972-wp

Neilpryde

Jbay.Zone

Lightning Bolt

Forward

Goodboards

Iker Amatriain (ESP) on a Anglet gem. Credit_WSL_Poullenot

HEAD Snowboards Action Shooting Flachauwinkl

vb1245533_Finisterre - Donegal - Lifestyle-67

Penny

Hyda

Protec

Mystic

Head

Peter Lynn Kiteboarding

Nitro

Picture Organic Clothing

Shark

Karakoram

SUNTRIBE

Verdad

Nitro

Salomon

Jucker Hawaii

O'Neill

O'Neill Wetsuits

Nitro

Maui and Sons

Les Arcs says no to Brexit_Simon Beck photo

GUL-1_0000_UPDATED-VR1242-B5BKBK-INSIDE-FRONT

Gul

Derek O’Neill and legendary Australian surfer shaper Wayne Lynch at the Vissla Sydney Surf Pro in Manly Beach Australia

Volcom

Flux

Oakley

Melon

Thomas Lafonta-Anchor Point Taghazout_EMI9209_©RiBLANC

SUNDA

Nikwax

Oakley

OP

Sooruz

Easy Snowboards

Zealous

Kemper

Bataleon

JJ-Camps-Group-(c)-Samuel-McMahon-2017-1

wip

Slingshot

Kanoa

Slash snowboards

Graystone skateboard coach Gabriel Njie. Photo: @eckersphoto

SHRED

Von Zipper

Oakley

Hurley

Rossignol

Stance

Gotcha

VAST

BOARDIES

TSG

Backcountry Access

EMERICA

Wesc

Telos

Mons Royale

Dakine

SP19_Surf_SurfBootMid_VN0A3TKKNYJ_Blk_AngPair

Jucker Hawaii

DVS

Spy+

Dupraz

Fallen

Sandqvist

Forcefield Body Armour

Many Mornings

Now

Spy+

Dirty Dog Sunglasses

SIC

Peter Lynn Kiteboarding

Rip Curl

Miller Division

Dinoski

Black Diamond

Konvoi

Oakley

wip

Oakley

FRAN-MARTINEZ-FLIP-MATARO-photo credit-HELENA-PINTOR

TSG

Jak Pietryga-Switch Varial Heel-Southbank-D76V8249

Manera

Amplid

RX_251_SURFING-HORIZONS_LUTTON_MOOD MOVING_15548

ROXY

LOST

Hydroponic

HERO YACHT WALKING ON 2018_07_16_RED-PADDLE-PLYMUOTH_1604

Candide

Gara Split

Elho

Soöruz

Forcefield Body Armour

LOST

Ride

Voited

Spy

K2

Ari'Nui

Sroka

JONES

Heimplanet

New Balance

Mistral

Norden

Airblaster

Triple 8

Prolimit

Amplifi

CÉBÉ

O'Neill Wetsuits

CHPO

Osiris

dryrobe

TAN18_Action SNB_Gigi Ruef & Carlos Garcia Knight_Klaus_Polzer_102_MR

LOST

Arbor

Rhythm

S1 Helmets

Fjell

Switchback

Katin

Brixton

Alder

Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney

Got Bag

Forward

Spinera

Circa

DB Longboards

Loaded

Naish

Templeton

TSG

Advenate

O'Neil

GA Kites

Burton

Gladiator Paddleboards

Nobile

Triple 8

Ride Skincare

The Wave and Rip Curl announce Partnership

Slingshot

Verdad

Oxbow First shooting Vincent Duvignac @ Oxbow - Greg RABEJAC

és

Nobile

Nidecker

Slash

Opus

Equip SUP station, credit Samuel McMahon

Pro-Tec

UNITED SHAPES

Grassroots

wip

Oxbow

Easy Snowboards

Dakine

SnowCampaign2024-2025_Jamie Anderson_Line Miner Pro_Details

Oakley

Easy Snowboards

MowMow

Recco

Ethika

Never Summer

Adidas

0.7-Entrance-into-the-show-nlm8w4zpl3n12ppvle85x5xlcc5oiu9qzrizxb1w74

Jbay.Zone

SINNER

Soul

Nitro

Arbor

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