C1rca SS21 Skate Shoes

C1rca SS21 Skate Shoes Preview

Brand: C1rca 
Interviewee: Marketing Manager & Product Manager

MARKET

What are your main price points for next season?
39,90 euros

How is the overall health of the European skate shoes market right now?
It’s falling, but we are very confident for Olympic games.

How has coronavirus impacted sales expectations in this segment?
We had had a negative impact; we hope that will get better in the future.

C1rca SS21 Skate Shoes

AL50 BOLD WHITE WHITE

How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Delays, we will be shipping one month later.

MARKETING 

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
We are doing an apparel collection with some artists and a special model better for skaters, BUCKLER 99.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We are creating more advertising campaigns on google and social media.

What general trends are you noticing in Europe right now?
Nike and New Balance are growing every season.

DESIGN

What is THE skate shoe style retailers need to stock this season?
AL 50 PRO, BUCKLER 99 and AL 50.

C1rca SS21 Skate Shoes

AL50 BLACK LIME ZIBRA WHITE

Which technical features are you the most proud of?
AL 50 PRO AND BUCKLER 99.

What are the cuts, silhouettes and materials for this season?
Suede, canvas and synthetic suede.

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
AL 50 PRO, 205 vulc BUCKLER 99

Brand Previews

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102 DAKINE BACKPACKS/BOARDSHORTS

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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