DVS SS21 Skate Shoes

DVS SS21 Skate Shoes Preview

Brand: DVS
Interviewee: Brent Phelps, Brand Manager

MARKET

What are your main price points for next season?
Per usual

How is the overall health of the European skate shoes market right now?
We’re experiencing a nice bump, despite the obvious Covid-19 related issues.

How has coronavirus impacted sales expectations in this segment?
We’re scrambling to get more shoes. Overall sales are up.

DVS SS21 Skate Shoes

Honcho Hero

How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Fortunately, we anticipate no delays for deliveries and we’re taking a much more aggressive approach to our stock position as well as projecting pre-book numbers up as was the case for HO20 as well. We are off to a late start on SS21 launch due to delays in our sample development but it’s business as usual beyond that.

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
DVS is all about chunky performance. This is our niche and brand DNA, it’s very clearly carved out and represents our volume. New fusion styles have also taken root so we’re driving our on-brand products.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We’re working on stepping up our game here. A lot of flux on this at the moment.

What general trends are you noticing in Europe right now?
Our brand is doing better. The shine of Vans/Nike/Adi (big 3) is losing a bit of the luster. Still juggernauts but we’re happy to capitalize on the displaced, incremental market share and expect a slow burn on the trend evolution.

DVS SS21 Skate Shoes

Devious Black White

DESIGN

What is THE skate shoe style retailers need to stock this season?
Comanche – Our best global style hands down.

Which technical features are you the most proud of ?
As always, our comfort features and our overall list of tech that provides performance and durability. We pack a lot into most of our styles and offer what we feel is one of the better values in our category.

What are the cuts, silhouettes and materials for this season?
Chunky/layered.

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Comanche – Heritage/tried and true/icon and in high demand

Devious – The perfect hybrid performance skate for our customer base. Its inaugural season saw our underestimated stock position decimated in only weeks.

Honcho – New high-top style for SS21 – Retro/blocked/layered and rad. We anticipate a good response.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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