Globe SS21 Skate Shoes Preview

Brand: GLOBE

MARKET

What are your main price points for next season?
Of course we always try to retail our products in the key scale prices: from 70-80 Euros but we are also developing products with specific added value like our Wolverine leather. Consumers are keen to pay a bit more for nice quality products.

How is the overall health of the European skate shoes market right now?
Classic skate shoes are still experiencing decreasing volume, but Globe has the chance to be the leader on Chub products which is helping our business a lot. We are just afraid that because of the high stock major brands have, there will be lot of discounted products on the market which is not going to help the skate shoe market unfortunately.

How has coronavirus impacted sales expectations in this segment?
No real impact as we delivered to our retailers before the lock down, of course the repeat business was impacted. But our stock level was really low in the end.

How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
There is no cancellation in our SS21 range or carry overs on top of what was planned before the lock down, we’ve just tried to get the best optimal and commercial range and we are delivering Fall20 on time (In advance even for footwear).

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
This season we have three key stories coming based around our brand philosophy of living low velocity. As part of our ongoing pursuit to improve our sustainability, we have been researching and testing materials that are eco-friendlier, more durable and perform. This season we are proud to introduce two new materials from Wolverine Leathers.

Our first key story from Wolverine Leathers is the LONG-LASTING story – The most durable leather available from Wolverine Leathers. Longer lasting than regular leathers, durability translates to less landfill. Which feature on our LAII and SURPLUS styles.

Our second key story from Wolverine Leathers is ECO-LEATHER, A Bio-degradable & metal free pigskin nubuck that is humanely harvested which is featured on the GS CHUKKA / LOW TIDE AND SURPLUS.

Our third key story is Organic Cotton. Organic agriculture protects the health of people and the planet by reducing overall exposure to toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply, and that are associated with numerous health consequences. Because organic agriculture doesn’t use toxic and persistent pesticides, choosing organic products is an easy way to help protect you, your family and the farming communities that are growing cotton. This season we are featuring an organic cotton twill on the LAII / SURPLS and MOTLEY II.

How are you serving the needs of retailers as more marketing shifts to digital channels?
We are shooting more assets & making sure our retailers are receiving these in the correct size for both their websites and for their social channels.

What general trends are you noticing in Europe right now?
We are seeing an increase in demand for vegan or at least a responsibly sourced shoe.

DESIGN

What is THE skate shoe style retailers need to stock this season?
The Liaizon is a new style skate loafer style which complements the brand and the team. We are really happy with the way the model has turned out.

Which technical features are you the most proud of?
The third-party supply of our new material vendors is what makes us proud of this new range. Being able to source and service skaters, surfers and general end consumers on products that make a positive difference are all born from technical development in the leather/materials sourced.

What are the cuts, silhouettes and materials for this season?
Everything from hi-tops, slip on boots and loafers that are all built for skating and can be clearly visible as Globe are the models that resonate for us. All our shoes have slight twists that make them unique.

BEST SELLERS

Please name and describe your highlight pieces and items that retailers should definitely order.
The Liaizon is for sure the product for SS21 as it is a nice trendy loafer slip-on available in both suede or leather.

The Surplus and LAII in black/black Wolverine, perfect products for skating and the LAII; Sammy Montano colourway – both are also available in organic cotton with a nice gum sole.

Brand Previews

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100%

Capita

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Vans Shop Riot series is back for its 11th consecutive year.

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686

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Slingshot

RED EQUIPMENT

Lightning Bolt

240328_GeorgiaSchofield_Armstrong_2L8A9640

Pyzel

Vallon

Indiana

Anon

Anomy SUP

Protec

North Kiteboarding

Pro-Tec

DC

Rad-Air

Dragon

FA20_Snow_HiStandardOG_JakeKuzyk_20200305-trondheim-7

Vans

CHPO

Hurley

Gul

Konvoi

Simba Surf

K2

Easy Snowboards

Rome

Iriedaily

Red Paddle Co

Deeluxe

Stewart Surfboards

Many Mornings

Stinky Socks

https://www.boardsportsource.com/?p=102385&preview=true

Head

Aqua Marina

Picture Organic Clothing

O'Neill

EMERICA

Korua

O'Neill

Dakine

Town & Country Surf Designs

Verdad

Endeavor Snowboard

Sroka

K2

AA_20170524_VPSMALMO_5B0A3001_OscarRozenberg_FSOllie[2][3]

Gramici

CJF Planting Seeds Apprenticeship Programme

Oakley

Dakine

West

Head

K2

Revo

Appletree

AW25 LATOK ALPINE GTX HERO - EXPIRES SEPT 2027

Rab/equip

Rossignol

TOPO DESIGNS

686 Founder Mike West & Marketing Lead, Brent Sandor

REKD

Red Bull SPECT

Nidecker

FoamLife

Glacier Optics

Piilgrim

Ocean & Earth

Slingshot

EMERICA

Stewart x Sample N'Co licensee and distributor

Gladiator Paddleboards

Eivy Fusion Incorporated Japan Distribution New Fabric

TSG

Tur

Santa Cruz

Columbia

West

Soöruz

Gara Split

Rhythm

NSP

Dakine

Slingshot

Double Deck

Jobe Watersports

Pyzel

Head

Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012

After Essentials

Red Paddle Co

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Dakine

Naish

Euroglass

PPC

Flojos

Miller Division

Indiana

Jobe

Bataleon

STARBOARD

Manera

:QUIKSILVER, ROXY and DC SHOES go to Direct / Agency distribution in Finland

IZIPIZI

Polo Tornado and Vale Ducourtil came all the way from France

O'Neil

Himaya

Bollé

PALM AND PINE

Nitro

CHARGERHELMET-BLACK-10004183-BLACK-LIFESTYLE02

Dakine

West

Norden

Jobe

World Surf League WSL IKEA Collaboration Product Line Survey Surfers

Otis

GNU

@craig__anderson, Db. Photo credit_@nathan__hensaw

LOST

Dakine

POC

JONES

Fixed Comp revolution boardshort lifestyle

Rusty

Nidecker

MIZU

Simon Anderson

Team Rider Naxto Gonzalez in Quiksilver FIlm, Radical Times

Rossignol

Indiana

Ride Engine

Brethren

Sole Tech’s Bas Janssen - Photographer, Rob Rouleaux

BN3TH

Capita

Heimplanet

WOMENSHELIPRO20L-B4BCFLORAL-610934385182_10003270_B4BCFLORAL-12M_MAIN[2]

Dakine

Jobe Watersports

Halagear

Merge

Tahe

Arbor

Mundaka

POC

Island Tribe

Duotone

Spektrum

Starboard SUP

Electric

Jobe Watersports

SUNTRIBE

Iriedaily

Borealis

Reef

SWEET

Gul

TSG

Loaded

MIZU

Bote

Triple 8

Landyachtz

Stokehouse's Paul Naude and Derek O’Neill

Weston

ROXY

Aphex

Gogglesoc

Brixton

Rossignol

ROBIE

Morocco_2023_Ellis_-7415-2100x1400-49cf2cb4-0458-4950-bcb1-f6c17d617aab

O'Neill

és

Oakley

Follow

S1 Helmets

Horsefeathers

Anon

SLS men's finals Kelvin Hoeffler c shigeophoto

NSP

O'Neill

Envy Surfboards

Electric

POC

TakeActionThisBlackFriday-shotTimDavis.105822

Eivy

és

Izzy Brown, SOURCE #113 Cover Star. Photo: Adj Brown

Spektrum

STARBOARD

Dakine

One the cover: Amplid Founder Peter Bauer. Photo by Manue

Nidecker

Sweet

New Balance

Namuk specialise in high-quality outdoor clothing for kids

O'Neill Swimwear

Chilli

Quiksilver

Mistral

PATAGONIA

Picture Organic Clothing

Heat It

Raen Sunglasses

Rojo

Airhole

SCRT

Walden

Billabong

Rojo

Hurricane

Zeal Optics

Slingshot

Dakine

Sector 9

Weston

Nitro

thul-F6D2A393-19F3-4BED-B7F0CBD87FA4329C

Anon

Homeboy

FAM

LINE UP GALICIA, STORM LINE (crÃ©dit photo,Pierre Bouras)

All-In

Never Summer

Jobe

TripleEight-deepcover launch-Lilly Erickson-action-2024_004

Protec

Amplid

ABS

Landyachtz

Slide

MPOON_20201108_09128-500x334-ea4cbd2b-d5ba-417a-bc22-bf3c6da4c018

Etnies

Noir

Forward

Lightning Bolt

Head

Bataleon

Barts

Body Glove

Drake

Pat O'Connell, VP Sports Marketing Hurley

Nidecker

OTIS Eyewear

Attika

Rossignol

Ocean & Earth

C1rca

NSP

JONES

Swox

Circa

Elho

Oakley

Kemper

Lyndsay McLaren and Eunjoo Kim Brixton women's

POC

TJ Brand

Never Summer

Rayne

Rip Curl

Etnies

Oxbow

Nidecker

Rehall

DJI_0168_FREERIDE_WS2324_Ischgl_MaxDraeger_medRes

ORTOVOX

Hours is Yours

Jobe

Oxbow

Jobe

Oxbow

Slingshot

GUL-1_0000_UPDATED-VR1242-B5BKBK-INSIDE-FRONT

Gul

Himaya

Naish

Looking Sideways episode 100a&b. Danny MacAskill & Nicolas Muller. Photos by former SOURCE art director, Owen Tozer

Quiksilver

Koo

World Industries

Slingshot

11th SHORTIES X SURFDOME Taz Knight CLEM

Hours is Yours

DC Shoes

Protec

Pioneer Flasks

L1

Aphex

Drake

Evoc

Burton

Sportscape Group Sebastien Rohart (L) & Adam Pikett (R)

Db x Looking Sideways fund, Photo - Aaron Schwartz

Melon Optics

Elliot Brown

Bent Metal Binding Works

Spektrum

XTRATUF

SUNTRIBE

Miller Division

All-In

Onda Wetsuits

Gog

Cabianca Surfboards

NSP

Bern

DC

Madrid

Surftech

ELEMENT BARCELONA featuring the FREDITANO PROJECT

Drake

és

vb1245533_Finisterre - Donegal - Lifestyle-67

Town & Country Surf Designs

Sooruz

Soul Waterman

Spy

Storm

Kavu

Zeal Optics

PANDA

Typhoon

Phunkshun

VAST

Halagear

686

Etnies Skateshoe

Pyua

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