ROARK 2021 Great Outdoors

ROARK SS21 Great Outdoors Preview

Brand:   ROARK
Interviewee:  Arnaud Gaillard, PILOT FISH Founder

 What are the major trends in the Outdoor Apparel market next Spring/Summer?
Sustainability and style

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021? 
As with every season, the team moves to a new destination and the range reflects the expedition experience – 2020:JAVA – 2021:MAROCCO

What are the most important technical features & materials?
Breathable stretch on woven with the BLESS UP – Perforated fabric (drys 8X faster than cotton)

ROARK 2021 Great Outdoors

ROARK Bless Up

Lifetime guarantee on BOATMAN boardshorts – the ultimate outdoor boardshorts with CORDURA fabric

Layover short to complete the bestseller layover ROARK pant – Durable stretch, oversized pockets, and panels to enhance breathability

ROARK 2021 Great Outdoors

ROARK Layover Trail

What about silhouettes, looks & styles?
A mix of easy to wear, and stylish to have a drink with a model.

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
It is from the brand foundations

How has Covid-19 affected your SS21 sell in plans (delays/ range cancellations/ carry over)?
ROARK is an emerging label that is not affected by cancellations – some delays of delivery. In fact, we are more fitted to real demand.

Please talk us through your 2-3 of your key products for 2021.
The BOATMAN, BLESS UP, and LAYOVER short as above.

Brand Previews

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102 OSIRIS SKATE SHOES

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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