ROARK SS21 Great Outdoors Preview
Interviewee: Arnaud Gaillard, PILOT FISH Founder
What are the major trends in the Outdoor Apparel market next Spring/Summer?
Sustainability and style
What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
As with every season, the team moves to a new destination and the range reflects the expedition experience – 2020:JAVA – 2021:MAROCCO
What are the most important technical features & materials?
Breathable stretch on woven with the BLESS UP – Perforated fabric (drys 8X faster than cotton)
Lifetime guarantee on BOATMAN boardshorts – the ultimate outdoor boardshorts with CORDURA fabric
Layover short to complete the bestseller layover ROARK pant – Durable stretch, oversized pockets, and panels to enhance breathability
What about silhouettes, looks & styles?
A mix of easy to wear, and stylish to have a drink with a model.
How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
It is from the brand foundations
How has Covid-19 affected your SS21 sell in plans (delays/ range cancellations/ carry over)?
ROARK is an emerging label that is not affected by cancellations – some delays of delivery. In fact, we are more fitted to real demand.
Please talk us through your 2-3 of your key products for 2021.
The BOATMAN, BLESS UP, and LAYOVER short as above.