Cobian SS21 Hanging Shoes

Cobian SS21 Hanging Shoes Preview

Brand: Cobian
Interviewee: Marie Azam, Brand Manager Europe

 What are the key trends in this segment for 2021 and what exciting stories can we expect in your 2021 collection?
Cobian continues betting on comfort with trendy details. Squishy top-sole and braided straps for women. Arch support and water-friendly sole for men and for the youngest, we offer the mini version of the adult’s best-selling styles with funky and fresh colours for the kids.

Cobian SS21 Hanging Shoes

How has COVID effected your SS21 sell in plans? (delays/range cancellations carry over…)
As the majority of the brands of the market, the range has been resized and concentrated on best-selling styles and colourways to ensure a strong sell-through and higher margins to our retailers.

What new styles and/or forms can we expect for 2021? What are your main price points? 
From 25,9 to 35,9 in Women, from 25,9 to 49,9 in the Men range and starting at 22,9 for the Kids.

What actions are you taking to bringing out a more sustainable collection?
Cobian is studying how to integrate a more sustainable path but we do not offer any sustainable sandals yet for 2021. However since its beginning, Cobian believes that “every step matters” and supports several foundations around the world such as the FRIENDS OF BETHANY HAMILTON FOUNDATION, SURFERS NOT STREET CHILDREN or SURFING THE NATIONS, integrating surfing and humanitarian work to transform communities.

What about colour palettes and prints? What can we expect here for 2021?
Colours for Men are very commercial with natural tones and the camo print which is always one of our best-sellers.

For women, we can find a larger range of colours, natural colours from “leather-like light brown and beige/pink and nudes being the most liked colours.

Fun and bright colours for the kids, pink and turquoise being the 2 key colours for the girls.

Cobian SS21 Hanging Shoes

Please name your 3 highlight pieces.

SHOREBREAK CAMO – Men

FLOATER 2 in CHOCOLATE – Men

NIAS BOUNCE in PEACH – Women

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Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

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Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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