OAKLEY Women’s Outerwear 21/22 Preview

Retail Buyers Guide:
Brand: Oakley
Interviewee: Britta Dornick, Business Brand Manager DACH

What is the overall theme behind your FW 21/22 outerwear range? From which big trends do you take your inspiration?
Oakley’s snow collection was designed in collaboration with world-class athletes in a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that a line that is tailored to their specific needs, both on and off the mountain.

The result is an updated line with broad appeal to those seeking performance apparel. The collection features the latest fabric technologies, combined with modern silhouettes and an added attention to detail. Whether submitting an alpine peak, jitting the park or relaxing in apres-ski style, this line showcases an array of stylish options. For example:

JAMIE ANDERSON: Jamie’s collaboration was inspired by her love of mixing her favorite prints as well as incorporating blue in the color palette. Her love of traditional Native American patterns mixed with cheetah print, developed into a chic pattern peppered in jackets, one-piece suits and hoodies for a feminine but chic look. An updated pant fit that is looser at the top part was also a welcome addition to this season.

OLLIE JACKET

What new fits / silhouettes are coming out in FW 21/22? What pant and jacket styles are most important in your range?

One-piece suits.
Hoodies for women.
Updated pant fit that is looser at the top part.

What new colours / prints are you bringing to the FW 21/22 collection?

Native American patterns mixed with cheetah print.
Mixed prints.
Incorporating blue in the color palette.

Any *NEW* technical stories with regards to fabrics and materials?

GORE-TEX PRO SHELL 3 LAYER.
40% OF OUTERWEAR INCLUDES SUSTAINABLE MATERIALS.

What are the three most important products in your FW 21/22 range? Why? Please tell us about them.

OLLIE JACKET.
OLLIE FULL SUIT.
JASMINE INSULATED PANT.

JASMINE INSULATED PANT

Any trends that your brand is moving away from?
Only line extensions.

What are your top marketing stories for FW 21/22? This will help us to put some focus in the right place.
For FW 21/22 Oakley is bringing world-class athlete stories. Oakley athletes are in a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that a line that is tailored to their specific needs, both on and off the mountain.

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