Voited SS21 Great Outdoors Preview
Brand: Voited
What are the major trends in the Outdoor Apparel market next Spring/Summer
Urban fashion is now infused with an outdoor vibe, people are looking for practical and versatile products with a focus on sustainable content. The pandemic has led people to reconnect to the outdoors but with a more environmentally sensitive approach, hence the search for products that are following the theme to contribute to less pollution.
What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
At Voited, we envisioned a brand dedicated to avoiding the depletion of natural resources by creating eco-friendly products from ethically sourced raw materials. With this in mind, the marketing stories are about escaping the daily life looking for adventures in the outdoors.
Further, we collaborate with inspiring and passionate people, artists, athletes, and innovators who make us want to get out there and live our dreams. One of our marketing principles is to integrate consumer-focused content into the mix to engage and share the brand experience with our audience.
What are the most important technical features & materials?
Using materials typically found in premium outdoor gear that is lightweight, breathable, water-resistant, quick-drying, and made to last. We design for movement, to keep you comfortable on all your adventures. At Voited, we are committed to minimizing our impact on the natural environment and creating the most eco-friendly products possible. As the main fabric of our choice, we choose Ripstop REPREVE®, a state-of-the-art fabric made from recycled plastic bottles.
For our line of prestige jackets, we have taken the technology of a vintage army and outdoor fabrics to the next level. The Alpha fabric is made from long, densely woven fibres of 100% cotton yarn. This unique fabric structure with a polyester-based Alpha membrane and a mesh layer also absorbs any moisture that leaves your body and retains it until it has passed through the fibres, keeping you dry.
All our fabrics use the addition of TeflonTM EcoEliteTM finish to enhance the water resistance. TeflonTM EcoEliteTM is the first renewably-sourced, plant-based, and non-fluorinated fabric treatment for durable water repellency.
What about silhouettes, looks & styles?
Voited is a brand whose products bring a breath of fresh air, experience, and honesty back to a world oversaturated with half measures. It focuses on high-performance, utilitarian products. Reviving the passion for an honest and minimalist approach to the design and manufacture of a product that does what it is supposed to do. The Voited jacket line is a well-thought-out jacket program that bridges the gap between the reality of city life and time spent outdoors.
Voited Hooded Jacket – Dark Navy
How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Not only does Voited protect you from the elements, but it also does so with unassuming confidence in both design and aesthetics, with a concern for ethics and environmental compatibility.
Our adventures have taught us what is really important and what is not. In the development of our products, we incorporate only the best and most useful features. Whether you are a surfer, kayaker, mountain biker, mountaineer, or just a nature lover, we design our products with multiple purposes in mind.
Our lightweight, packaged products are equipped with space-saving details, lightweight so you can enjoy your explorations to the fullest.
How has Covid-19 affected your SS21 sell in plans?
A more flexible distribution chain, integrating consumer demand into our design and marketing program to be more responsive to consumer trends. This is supported by a manufacturing process using a small batch production method, that will allow us to launch more seasonal, trend-oriented product lines with interesting and relevant stories to interact with our consumer target.
Please talk us through 2-3 of your key products for 2021.
– GAMMA V-SJT1 SHELL JACKET: Lightweight, fully taped, and packable hooded rain jacket. 2.5-layer Ripstop REPREVE® shell fabric is water-resistant, windproof, and breathable. TeflonTM EcoEliteTM lamination for enhanced water-resistance
– ALPHA V-HJT1 WATERPROOF JACKET: Lightweight, fully taped, storm-proof hooded jacket using a unique Alpha fabric structure with a polyester-based membrane and a mesh layer that absorbs any moisture that leaves your body and retains it until it has passed through the fibres, keeping you dry. Full Body Tape Seam for added dryness.
How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
Covid-19 has changed the tourism industry, people are now more concerned about their environmental impact and are more inclined to travel locally, especially younger travellers. This means an increase in camping and living in a van. Our products fit perfectly into this new trend.
What are the major trends in the camping segment in spring/summer 2021?
Utilitarian, lightweight, and environmentally friendly building products. Many consumers, dreaming of the outdoors and aware of the plague of pollution, escape the city for new adventures. To do so, they need more functional and versatile products that they can use both at home and outdoors.
Where have you positioned your brand in the market and why?
From our adventures, we came to know what is really important and what is not. In the development of our products, we incorporate only the best and most useful features. Whether you are a surfer, kayaker, mountain biker, mountaineer, or just a nature lover, we design our products with multiple purposes in mind. Our lightweight, easy-to-package products are equipped with useful details to save you time and space so you can fully enjoy your explorations. We want to be a gateway to the camping and van life experience.
Which items should every nature lover take with him on the next outdoor adventure?
Durable, Stain Resistant, Machine Washable, Made from Recycled Plastic Bottles; The Pillow Blankets are the ultimate blend of technicality and comfort. It’s much more than a pillow, it transforms into a blanket, it folds into a sleep sack and snaps to become a waterproof cape.
Voited Cloudtouch Blanket Harvest Moon
Our Outdoor Blankets are made with 100% recycled Ripstop REPREVE® fabric so they’re eco-conscious as well as tough. You can use it on the beach, on the trail, or at home. Wherever you’re going on your next adventure, the Pillow Blanket is the accessory you didn’t know you needed and now can’t live without.
How has Covid-19 affected your SS21 sell in plans?
A more flexible distribution chain, integrating consumer demand into our design and marketing program to be more responsive to consumer trends. This is supported by a manufacturing process using a small batch production method, that will allow us to launch more seasonal, trend-oriented product lines with interesting and relevant stories to interact with our consumer target.
Please talk us through 2-3 of your key products for 2021.
– CLOUDTOUCH INDOOR/OUTDOOR PILLOW BLANKET: A four in one insulated & water-resistant indoor/outdoor blanket for van life, camping, travel & home. Recycled ripstop on one side & luxurious CloudTouch fleece on the other. The CloudTouch is a very high quality brushed knit, soft and fluffy. The overall effect is similar to that of real sheep’s wool, but our CloudTouch lining is lighter, much less bulky, and dries faster. At the core of our Voited Pillow Blanket is a three-layer construction, we use 100% recycled 3D featherlight fiber insulation, a super breathable and warm micro thermal filler insulation. Add to this our recycled REPREVE® Ripstop outer fabric, treated with TeflonTM for better water resistance, and you have a super versatile blanket that will quickly become your best outdoor accessory.
– VOITED OUTDOOR PONCHO: The use of Ripstop Repreve fabrics and TeflonTM coating provides a water-resistant outer shell. On the inside, a lightweight 3D 100% recycled high-tech synthetic fibre creates insulation, trapping air in its microthermal construction. The inner lining is made of a quick-drying, ultra-absorbent microfiber towel. It is designed to allow you to dry quickly after a day of extreme activity. Fold the poncho into its large front pocket for a comfortable travel pillow. Perfect for travel, camping, and stashing in your van.
– The SOLE SLIPPER is designed for multiple uses, outdoors, camping, and at home. It is made with a lightweight, glue-free, hand-stitched sole, with a REPREVE® fabric upper to ensure a high quality of wear and durability. The upper is made of recycled Ripstop Repreve, with a fleece inner lining to keep feet cozy warm and a foam layer construction to create a natural molded footbed.
Brand Previews
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